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Common Sense Advisory Launches Research Program Exclusively for Buyers of Language and Globalization Services
(BOSTON) – May 4, 2010 - Common Sense Advisory today announced the launch of a complete line of research dedicated exclusively to corporations, governments, and non-governmental organizations operating internationally or with large multilingual populations. The new Global Leaders Research service provides independent insight to these organizations as they expand business operations to new markets and globalize their business processes. It expands the firm’s research platform, which also includes a program for language services industry providers.

Common Sense Advisory’s research is informed by a variety of inputs, incorporating interviews and surveys with practitioners, briefings with service and technology suppliers, market data, and consultation with subject matter experts. The topics addressed in the Global Leaders Research service include return on investment, international product design and development, website globalization, authoring for multilingual content, global content management, transcreation, vendor management, translation pricing, and more.

“Buy-side organizations have been requesting research that is completely tailored to their unique needs,” commented Tahar Bouhafs, chief executive officer at Common Sense Advisory. “Thanks to the continual expansion of our research team, we have more than doubled our output, broadening our platform and enabling us to launch this new service,” he added.

Common Sense Advisory’s Global Leaders research service includes:
• 12 reports per year. Each month, clients receive a new, comprehensive report on a topic that is customized for language and globalization services buyers.
• Access to research database. Since 2002, Common Sense Advisory has published approximately 300 pieces of research of interest to buyers of language and globalization services.
• 4 quarterly webinars. Research is also presented in a convenient webinar format followed by an interactive Q&A session.
• 24 briefs per year. Two member-driven briefs are published each month, to provide clients with timely analysis on the topics that matter most.
• Client inquiry service. Analyst support on challenging global business issues.

“When I founded the firm eight years ago, it was clear to me that buyers of language and globalization services have targeted needs for data and benchmarking on very specific topics within the realm of localization and global business,” commented Don DePalma, chief research officer at Common Sense Advisory. “The Global Leaders Research service empowers those individuals charged with localization tasks to directly link their efforts to bigger corporate issues that affect their organizations,” he added.

For more information on Common Sense Advisory’s Global Leaders Research or Industry Providers Research services, visit www.commonsenseadvisory.com or call +1 978-275-0500.

About Common Sense Advisory
Common Sense Advisory, Inc. is an independent research firm specializing in the online and offline operations driving business globalization, internationalization, translation, interpretation, and localization. Its research, consulting, and training help organizations improve the quality of global business. For more information about Common Sense Advisory's research, reports, and globalization and localization consulting services, visit www.commonsenseadvisory.com.

Media Contact:
Melissa Gillespie
+1 760-522-4362
Submitted On: 1/7/2011

Common Sense Advisory research and analysts are frequently cited in the New York Times, International Herald Tribune, Wall Street Journal, Boston Globe, Fortune Magazine, Inc Magazine, and BusinessWeek.
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