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Localization Industry Expert, Rebecca Ray, Joins Common Sense Advisory’s Research Team

(BOSTON, MA) - Market research firm Common Sense Advisory announces the addition of Ms. Rebecca Ray to its analyst team. Ms. Ray is a highly accomplished global software marketing consultant and author. Her specialties include enterprise globalization, international marketing, and global product development. As an analyst, she will oversee the firm’s Europe and Asia-focused translation, localization, and globalization industry research projects.

Prior to joining Common Sense Advisory, Ms. Ray was the Managing Editor for the Localization Industry Standards Association (LISA). During her tenure, she was responsible for the Association’s research and publications including the Globalization Insider, Industry Insights Reports, and Best Practice Guides. Ms. Ray has been a pioneer in designing, testing, adapting, and marketing software outside of the U.S. She has managed worldwide product design, localization, marketing, and distribution for successful products sold internationally by such companies as IBM, Netscape Communications, Remedy Systems, Symantec Corporation, and Sun Microsystems.

“Rebecca can quickly pinpoint exactly where and why an organization will experience the most pain and stress as it expands globally. With close to 50% of our research clients now headquartered or operating in Europe and Asia, adding a Senior Analyst full-time to help cover these regions is essential. Rebecca is a perfect fit for our research and consulting teams,” comments Tahar Bouhafs, Common Sense Advisory’s CEO.

A Silicon Valley veteran, Ms. Ray is fluent in English, French, and Spanish, and proficient in Portuguese and Turkish. She has lived and worked in Europe, Asia, and Latin America for many years.

For more information about Common Sense Advisory’s research and analysts, visit http://www.commonsenseadvisory.com.

About Common Sense Advisory

Common Sense Advisory, Inc. is an independent research and analysis firm specializing in the on- and offline operations driving business globalization, internationalization, localization, translation, and interpretation. Its research, consulting, and training help organizations improve the quality of their global business operations. For more information, visit: www.commonsenseadvisory.com  or http://www.twitter.com/CSA_Research.

Submitted On: 1/14/2011

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