| 
   
    Home     Research     TMS Live     Products     Events     Blogs     About Us   Media  
 Media Citations    Speaking Engagements    Request an Interview   Press Releases    Citation Policy  
Article Details
 
Top Global Online Brands Show Uptrend in Website Globalization: New research report from Common Sense Advisory shows best practices and worst mistakes businesses make on their global websites
(BOSTON) – November 9, 2009 – In 2009, 1.6 billion people crowd the internet seeking news, information, entertainment, goods, services, social interaction, and more. These individuals are located in over 200 countries and territories, speak hundreds of languages, and have a combined spending power, both online and off, of more than US$35.7 trillion per year.  How do the most successful online brands succeed or fail in reaching out to international visitors? Market research firm Common Sense Advisory answers this question in its new report, “The Top 40 Global Online Brands.”  The report sets out best practices for creating the optimal customer experience for global visitors and reviews the most common navigation schemes,  including which techniques work best and which ones should be avoided.

“To make content available to 80 percent of the total online population holding 90 percent of the world online wallet now requires a minimum of 15 human languages. Of the 250 sites examined, along with each language and country on offer, the company found only 58 that met this challenge,” said Benjamin B. Sargent, senior analyst at Common Sense Advisory, and the lead researcher for the study.

Common Sense Advisory collected data from the world’s top brands and most-visited websites, drawing on Interbrand’s “100 Best Global Brands” list of the most valuable global brands and a ranking of most-visited web properties worldwide, as tracked by alexa.com. The 42-page best practices report includes:
•    A detailed analysis of site organization and metanavigation based on 250 websites of leading brands, including Budweiser, Facebook, Google, Louis Vuitton, Microsoft, New York Times, Twitter, and many others.
•    Best practice recommendations on global gateways and zero-click metanavigation schemes such as geolocation and content negotiation.
•    A method for evaluating unnecessary clicks and navigational “bad practices” that hamper international and multicultural visitors.
•    A scored ranking of the top 40 global online brands.

“Global brand managers, designers, and web strategists can use the information in this report as they combine invisible site logic and clear navigational signposts to guide each visitor without delay to country-specific and language-appropriate content,” explains Sargent. “By understanding the best and worst navigation schemes, they can improve their own sites’ customer experience.”

“The Top 40 Global Online Brands” is available as part of a Common Sense Advisory research membership. For more information, visit www.commonsenseadvisory.com.

About Common Sense Advisory
Common Sense Advisory, Inc. is an independent market research firm committed to the objective analysis of the business practices, services, and technology driving translation and interpreting services, localization, and business globalization.  For more information, visit www.commonsenseadvisory.com.
Submitted On: 1/10/2011

Back
 
 
Common Sense Advisory research and analysts are frequently cited in the New York Times, International Herald Tribune, Wall Street Journal, Boston Globe, Fortune Magazine, Inc Magazine, and BusinessWeek.
See more of our recent citations.

On deadline?

Our analysts provide independent insight and analysis on all aspects of the language services industry. Whether you are profiling a local business, looking for industry-specific data, or in need of other interview sources, the seasoned professionals at Common Sense Advisory can help.

Request an interview with a Common Sense Advisory analyst today.
 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2017 Common Sense Advisory, Inc. All Rights Reserved.