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Common Sense Advisory to Present “The Business Case for Localization Post-Recession” at Localization World in Silicon Valley

Market research firm Common Sense Advisory will address how to win localization budget wars, satisfy customers in many countries, and grow revenue post-recession at this fall’s Localization World 2009 international business conference, to be held October 20th-22nd in Santa Clara, CA. The presentation entitled “The Business Case for Localization x-Recession” will take place on October 22 at 9:00 AM at the Santa Clara Convention Center.


Common Sense Advisory’ Chief Research Officer, Don DePalma, and senior analysts Rocío Txabarriaga and Ben Sargent, will present “The Business Case for Localization x-Recession,” covering the following topics:


  • ROI - Real-world Measurement of Localization Investment: Showing a return on localization or translation investment remains both a requirement and an obstacle for any organization undertaking business globalization of any sort - whether online or offline. In this presentation, Common Sense Adviosry presents quantitative and qualitative measures that should form the foundation of any successful business case for localization.


  • New Process - Emerging Models for Next-Gen Localization: "Localization is essential for global business," but which production and management structures can actually support a truly global enterprise and prepare it for the next decade and beyond? Which cost-saving strategies have the best opportunities for success? In this presentation, Common Sense Advisory analysts address fundamental questions against business elements affecting content and product localization.


  • Online Experience - Zero-Click Strategies to Get International Visitors to Relevant Content: The number of languages offered on corporate websites and the amount of content available have risen dramatically in the past two years. In 2003, 2007, and again in 2009, Common Sense Advisory collected extensive data on the global web presence of the world's biggest companies, most valuable brands, and highest-traffic websites. In this session, analysts examine the data showing which languages and countries garner the greatest ROI - and build the best business case.


Localization World is produced by Multilingual Computing, Inc. and The Localization Institute. Event sponsors include: Lionbridge Technologies, Inc., Across Systems, Milengo, SimulTrans LLC, and WeLocalize.


Full program details and additional speakers’ biographies are available at http://www.localizationworld.com/.

Submitted On: 1/10/2011

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