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Rocio Txabarriaga Joins Common Sense Advisory as Language Services Strategist

Market research and consulting firm Common Sense Advisory announces the addition of veteran language services executive Rocío Txabarriaga as a Language Services Strategist. Her primary research and advisory focus area for the company will be coverage of the Language Services Provider (LSP) marketplace. Ms. Txabarriaga has been involved in all aspects of the language services industry for 20 years, from production to quality assurance to business development, and is a frequent speaker at industry events.


Previously, Ms. Txabarriaga has held executive level and other management positions at several translation and localization companies including Language Line Services. She has also served as a consultant to companies such as Philips Medical Systems, RIC International, Tampico Beverages, and the Chiquita companies.


Over the past year, Common Sense Advisory has increased its sales, operations, and research staff and expanded into the Nordic market. Adding Rocio to our team reinforces our commitment to serving the LSP market worldwide. Her language industry expertise is a natural fit for our firm’s research initiatives and consulting practice,” comments Renato Beninatto, the company’s Chief Connector.


In addition to industry expertise, Ms. Txabarriaga has a master's degree from Monterey Institute of International Studies in Monterey, California and is fluent in Spanish, English, and French, and has intermediate proficiency in German and Italian.
Submitted On: 1/10/2011

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