Home     Research     TMS Live     Products     Events     Blogs     About Us   Media  
 Media Citations    Speaking Engagements    Request an Interview   Press Releases    Citation Policy  
Article Details
Comprehensive Analysis of the $5.7 Billion U.S. Translation Industry by Verticals and Geographic Market Detailed in New Common Sense Advisory Research Report

How should language service providers (LSPs) use their limited internal sales and marketing resources efficiently to reach more potential buyers? Which industries have the largest outsourceable translation budgets in the United States? Where are those buyers located?  


Common Sense Advisory performed a detailed analysis of the $5.7 billion outsourceable translation industry in the U.S. using economic data and comparing it with the aggregated results from interviews with buyers of language services about their spending habits. The findings, which are detailed in Common Sense Advisory’s latest report, “Where The Translation Dollar Is,” provides information for LSPs to target vertical and geographic markets with the greatest potential return on investment.


Common Sense Advisory Chief Connector and lead analyst on the report, Renato Beninatto, comments, “This report is useful to any language service provider or global marketing agency interested in finding customers, maximizing penetration in the highest-spending market sectors in the U.S., and optimizing sales activities.” Beninatto adds, “The report is also a valuable benchmarking tool for buyers of language services. By comparing budgets with the total spending for each industry, buyers can quickly identify their relative position in the market. “The report features multiple maps, graphics, and data points about the U.S. translation industry, including:


·         Market size statistics and geographic mapping of potential buyers of translation services by North American Industry Classification System (NAICS).

·         Common Sense Advisory’s estimate of the outsourceable translation budget by NAICS code for the top 20 market segments (in terms of dollars spent), including National Security and International Affairs, Software Publishers, and Machinery Manufacturers.

·         Geographical distribution, by Metropolitan Statistical Area, of translation companies in the U.S. and potential buyers of language services.


Where The Translation Dollar Is” is available as part of a Common Sense Advisory research membership. For more information, visit www.commonsenseadvisory.com.
Submitted On: 1/11/2011

Common Sense Advisory research and analysts are frequently cited in the New York Times, International Herald Tribune, Wall Street Journal, Boston Globe, Fortune Magazine, Inc Magazine, and BusinessWeek.
See more of our recent citations.

On deadline?

Our analysts provide independent insight and analysis on all aspects of the language services industry. Whether you are profiling a local business, looking for industry-specific data, or in need of other interview sources, the seasoned professionals at Common Sense Advisory can help.

Request an interview with a Common Sense Advisory analyst today.
Terms of Use | Privacy Statement | Contact Us
Copyright © 2018 Common Sense Advisory, Inc. All Rights Reserved.