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Common Sense Advisory Releases Global Content Management (GCM) Research Reports
Business globalization research and consulting firm Common Sense Advisory, Inc. released two new reports on global content management (GCM): “Lessons in Global Content Management: A User’s Guide” and “Global Content Management Technology: A Buyer’s Guide”. Together the reports outline the must-have features for managing global content and deliver business drivers, case studies, and best practices. The two reports, which were introduced to global website managers today at The Localization Institute’s Fourth Annual Managing Global Websites and eCommerce conference in San Francisco, are based on interviews with content management software suppliers and with dozens of users.

In “Global Content Management Technology” Common Sense Advisory evaluates the suppliers’ enterprise content management (ECM) features that support the creation, translation, and global delivery of enterprise content for GCM. According to lead analyst Donald A. DePalma, “In this report we analyze each of 16 ECM vendors on the six must-have features for global deployments. We review major CMS suppliers like Documentum, Interwoven, and Vignette and outline the strengths and weaknesses of these and 13 other products. We also recommend the types of applications where these systems would succeed.”

The second report, “Lessons in Global Content Management,” discusses the critical business issues that demand global content management, reviews the lessons learned of 10 companies that implemented multilingual CMS applications, and outlines the best practices that any GCM application developer should follow.

DePalma, who in 1996 was one of the first industry analysts to identify the content management category, noted that “over the last few years content management has evolved from simple software products for editing and posting HTML pages to an enterprise platform for creating, managing, and distributing a wide range of corporate assets. Today buyers are asking their CMS vendors to extend their products to support multilingual, cross-border applications. If they don’t listen to the users, CMS suppliers that cannot meet our six criteria for GCM success will miss out on the next wave of content management deployments.”

“Lessons in Global Content Management” and “Global Content Management Technology” are the latest in a series of reports produced by Common Sense Advisory, and are available as part of an annual subscription and consulting package. For more information about these reports, visit http://www.commonsenseadvisory.com.

About Donald A. DePalma, Ph.D.

After initiating the coverage of content management in 1996 at Forrester Research, DePalma wrote subsequent reports on CMS, where he expanded his coverage to include organizational issues, the need for integral globalization and the evolution of corporate platforms. Author of the seminal research report on globalization, “Strategies for Global Sites,” published by Forrester Research in 1998, DePalma also wrote Business Without Borders: A Strategic Guide to Global Marketing, published in 2002 by John Wiley & Sons, and has written and led a variety of research projects since Common Sense Advisory began its coverage in 2002 of the business and technology issues related to globalization.

Submitted On: 1/13/2011

Common Sense Advisory research and analysts are frequently cited in the New York Times, International Herald Tribune, Wall Street Journal, Boston Globe, Fortune Magazine, Inc Magazine, and BusinessWeek.
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