Launched in November of 2002 by leading industry analyst Don DePalma with the inaugural research report Beggars at the Globalization Banquet, today Common Sense Advisory, Inc. is the go-to source for global corporations, government agencies, language service providers, media, and others on marketplace trends, research, and best practices for on- and offline strategies driving global business. Now, Common Sense Advisory celebrates its three-year anniversary as the first research firm specializing in globalization, internationalization, translation, and localization with special 50% discounts on its most popular research reports here. It will also offer special globalization-related merchandise, including maps, books, and apparel, just in time for the holiday season, at its newly redesigned website.
Since the release of its first research report, Common Sense Advisory has grown to include locations on the West Coast, Argentina, Brazil, and the UK, and educated its readers on best practices and benchmarks for buyers and vendors of language services, communicating via external corporate websites and e-mail, and facing the challenges involved in taking a company, its applications, and websites global.
Beyond the important best practices and the dos and don’ts of global business, Common Sense Advisory launched a series of reports in 2004/2005 on publicly traded language service companies, including business assessments of Lionbridge Technologies, Inc. (LIOX) and SDL International (SDL).
Common Sense Advisory’s founder and president, Don DePalma, commented on the evolution of the localization and translation space since the release of Beggars at the Globalization Banquet: "In 2001 many companies had thrown aside ambitious globalization plans. When we interviewed them in 2002, we found a changed landscape governed by return on investment calculations, the introduction of corporate procurement practices, and some cautious optimism. Three years later, we see companies once again returning to global markets. Suppliers are renewing their faith in their industry with acquisitions, more aggressive growth plans, and investment in improved processes and technology. Meanwhile, the emergence of the Latino demographic in the United States, the offshoring phenomenon, the rise in global trade, and the rapid growth of China have fed the mainstream media a steady diet of globalization news."
Common Sense Advisory’s proprietary findings and objective analysts have garnered extensive media and industry attention over the last three years, and have been sourced in several leading publications and industry outlets, including: Dow Jones Report, Financial Times, Internet Retailer, CRM Magazine, Target Marketing, American Executive, CMO and CIO magazines, Boston Business Journal, IT Solutions Guide, MultiLingual Computing, LRC Focus, ClientSide News, StartUp Nation, and San Diego’s Union Tribune and Business Journal, demonstrating the increased media awareness of the importance of global and ethnic business opportunities since the firm’s inception.
To take advantage of Common Sense Advisory’s anniversary promotion, visit http://www.commonsenseadvisory.com/anniversary or contact Helen Wilson at +1.866.510.6101, ext. 3 by mail.