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Taking the Mystery out of Choosing a Translation Management System
(BOSTON) – Faced with the challenges of presenting their brands and goods to international markets, growing numbers of global corporations and language service providers (LSPs) rely on translation management systems (TMS) to optimize multilingual content and streamline international operations. Companies adopt a TMS to address an array of challenges, but the selection process can be challenging in and of itself. Common Sense Advisory’s latest translation management system reports provide an independent and comprehensive evaluation of the state of the market for translation management products. The report analyzes how well the tools meet criteria for business, workflow, language management, and business process monitoring and provides a detailed model for buyers and vendors of language services to use when selecting technology vendors for shortlisting.

As senior analyst Ben Sargent explains, “One of the hardest things for first-time adopters to figure out is reporting requirements. For translation companies, the jumble of systems and work methods makes reporting a time-consuming activity forcing a bare bones approach. For enterprises, the lack of a system means reliance on what suppliers tell you. TMS tools open access to data that executives will start asking for – and that you’ll want to provide as evidence that you’re managing your team effectively.”

TMS tools facilitate the rapid development, day-to-day management, and publishing of multilingual content in the estimated US$31 billion-dollar language services industry. Key components of the report include:
  • Consolidated scores and feature comparisons for 12 software modules commonly found in commercial translation management solutions. Each includes tips for developers based on commons TMS-user needs
  • Emerging and ongoing industry trends and how they affect the TMS selection process
  • Individual TMS scorecards that combine product descriptions written by each vendor and vetted by Common Sense Advisory, along with objective scoring of feature completeness and an analyst assessment
  • Help for companies choosing between business-, language-, or workflow-oriented systems
  • The importance of interoperability and why all TMS buyers should aggressively pursue the issue
With so many competing TMS solutions on the market, “How to Select a Translation Management System,” helps buyers narrow their focus to evaluate only those systems that best match their business needs.  The report updates the firm’s research previously published in 2008 and complements its interview-based research on language industry providers in 2010. For more information on the firm and its research, visit www.commonsenseadvisory.com.

About Common Sense Advisory
Common Sense Advisory is an independent market research company helping companies profitably grow their international businesses and gain access to new markets and new customers. Its focus is on assisting its clients to operationalize, benchmark, optimize, and innovate industry best practices in translation, localization, interpreting, globalization, and internationalization. For more information, visit: http://www.commonsenseadvisory.com or www.twitter.com/CSA_Research.
Submitted On: 1/17/2012

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