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Manufacturing Sector Corresponds to One Third of the Total Market for Outsourced Language Services
(BOSTON, MA) – The global market for language services is growing at an annual rate of more than 12%. One vertical that represents an enormous opportunity for suppliers in the language services industry is the manufacturing sector. Estimated at over $11 billion in 2012, this vertical corresponds to one third of the total market for outsourced language services of $33.52 billion. With hundreds of sub-sectors to serve, companies with an established offering for manufacturers, as well as those new to the vertical, can carve out significant new sources of revenue. These findings are the result of a comprehensive survey and primary interviews with dozens of global manufacturing companies by independent market research firm Common Sense Advisory

In fact, the firm suggests that the manufacturing vertical is a sizable opportunity for the majority of language service providers (LSPs). Of the top 10 categories that represent almost half of the language services industry’s revenue (US$15.64 billion), manufacturing sub-sectors account for four of these, including machinery, pharmaceutical, computer, and electronic equipment, and cars and other transport equipment. 

According to Rebecca Ray, senior analyst at Common Sense Advisory, “Manufacturers face a huge global challenge that won’t disappear anytime soon: rising content volumes that must be published faster and faster in an increasing number of languages across multiple channels.” 

Based on the significant opportunities the vertical represents to the language services industry, Common Sense Advisory has published a new industry report: “How Manufacturing Companies Buy Translation,” and a new brief: “Eight Ways for LSPs to Make Money in Manufacturing.”

Highlights of the research include:
  • Top criteria used by manufacturers when choosing language service providers
  • How manufacturing buyers identify potential vendors and what they expect of them 
  • The top manufacturing sub-sectors to focus on
  • Fourteen ways to turbo-charge a marketing program for manufacturers
  • Eight sources of information for developing manufacturing persona profiles 
  • How to leverage SEO, including more than 200 possible keywords
  • Examples of websites that market well, and not so well, to manufacturers
  • Do’s and don’ts for sales teams when approaching manufacturing buyers
“Our research uncovered the fact that the vast majority of language service companies do not yet optimize their marketing programs or their websites to reach manufacturers. There is still a very large opportunity for suppliers to differentiate themselves through targeted web content, smart use of SEO, and the purchase of URLs related to manufacturing and translation,” adds Ms. Ray.

For more information about the firm’s research services, visit www.commonsenseadvisory.com

About Common Sense Advisory
Common Sense Advisory is an independent market research company helping companies profitably grow their international businesses and gain access to new markets and new customers. Its focus is on assisting its clients to operationalize, benchmark, optimize, and innovate industry best practices in translation, localization, interpreting, globalization, and internationalization. For more information, visit: http://www.commonsenseadvisory.com or www.twitter.com/CSA_Research.
Submitted On: 11/20/2012

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