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Common Sense Advisory Blogs
European Language Vendors Expand in U.S.
Posted by Donald A. DePalma on September 27, 2010  in the following blogs: Supplier Business Issues, Translation and Localization
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An increasing number of European language service providers (LSPs) and globalization software vendors (GSVs) have been setting up shop or expanding operations in the United States. Presented in alphabetic order, here are some companies that have told us how their outposts will help them meet the needs of their North American customers and prospect base. For the most part, the Europeans have gravitated to either New York City or Silicon Valley.
  • acrolinx (Germany). Acrolinx has steadily increased its sales and support footprint in the States over the last year to meet demand for its information quality management software from both new and existing customers. Founder Andrew Bredenkamp says that, "Unlike the rest of the software industry, we are growing fastest in the U.S. and Japan where the idea of information quality is becoming much better established."

  • Andrä (Germany). Translation management system (TMS) supplier Andrä last year opened a software development office in San Jose, California and incorporated as the more English-friendly ONTRAM Inc. ("ONline TRAnslation Management") in April 2010. It signed its first American customers in August and began hiring U.S. staff this month.

  • CBG Konsult (Sweden). CBG opened a sales office in the Detroit Metro area, in the heartland of the traditional -- and hopefully recovering -- North American automotive sector.

  • Kilgray (Hungary). TMS developer Kilgray chose Austin, Texas for its first office in the States. Feeling that its base in Europe is solid, COO István Lengyel said that he expects the new release of memoQ "to appeal to the distinctly North American independent streak."

  • Lingo24 (Scotland). With the U.S. now its third-largest market, Lingo24's founder and managing director Christian Arno felt it was time to open a hub in the States. He chose tech-heavy San Francisco for the company's maiden U.S. office, having serviced North American clients to date from Panama.
  • Plunet (Germany). TMS supplier Plunet announced the creation of its New York City-based operation in July. According to Stefan Dümig, managing director of Plunet GmbH and now also President and CEO of Plunet, Inc., "New customer business in America is literally booming."

  • thebigword (UK). Number 12 on our list of the world's largest LSPs, thebigword announced a major commitment to the U.S. market in March with plans to create 350 jobs. Most of these new employees will sit in the company's Broad Street office in New York City's financial district. CEO Larry Gould expects to generate another 600 jobs at subcontractors and among interpreters to satisfy the needs of thebigword's growing telephone interpreting business in the U.S.

  • VistaTEC (Ireland). Showing up in the number 28 position on our list, VistaTEC opened another U.S. hub in Mountain View, California to house its project management and production contacts for its West Coast clients. The company also hired veteran sales talent for this Silicon Valley center.
Three years ago, European companies were anxious to gain a U.S. foothold to arbitrage labor rates as the dollar declined against the euro and other currencies. With the currency tables reversed, the lure this year for immigrating European vendors is the growth of the U.S. market for language services and technology (see "The Language Services Market: 2010," May10).

 

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Keywords: Computer-assisted translation, Translation management systems, Translation memory, Translation technologies

  
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