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| Paid Research - Membership Required |
| Best Practices for Purchasing Transcreation |
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| Keywords |
| transcreation, cultural adaptation, marketing translation, advertising translation, culturally sensitive translation |
Abstract |
| Common Sense Advisory defines “transcreation” as a process by which new content is developed or adapted for a given target audience instead of merely translating existing material. It may include copywriting, image selection, font changes, and other transformations that tailor the message to the recipient. We’ve noted a steady increase in the number of inquiries from buyers regarding transcreation services, primarily for projects with a marketing orientation. In this Quick Take, we outline the major characteristics of transcreation and some best practices for obtaining these services. |
Physical Details |
Authors: Nataly Kelly
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Date: 17 November 2009
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Pages: 4
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