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Webinar | Global Leaders | Localization at the Speed of Agile: Best Practices for the Transition

Date: Tuesday, April 29, 2014
Speaker: Rebecca Ray

The webinar will be held at 11:00 a.m. EDT / -5 GMT
Click here to see the time of the webinar in your time zone.

Description:
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. But beware, Agile breaks localization production models as teams scramble to stretch them to fit Agile. What lessons can veteran localizers learn from colleagues who have Agile-ized their teams? What are the most important areas to benchmark? What should less experienced localization managers know before they begin the move to Agile?


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Workshop | How to Become the Ultimate Salesperson | Barcelona
$ 1900.00
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Date: April 10-11, 2014
Location: Hotel 1898, Barcelona, Spain
Speakers: Don DePalma, Doug Lawrence, Hélène Pielmeier, and Rebecca Ray

Description:
To hit your numbers and for your organization to reach its goals, you must constantly refine your sales skills and innovate. Common Sense Advisory and Doug Lawrence provide a unique opportunity to jazz up your approach with this workshop designed specifically for the translation industry. It is backed by years of Common Sense Advisory´s market research data on buyers and LSP best practices plus experience in the field.

Click here for a description of the workshop, the detailed agenda and early-bird prices.

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Webinar | Industry Providers | Common Marketing Mistakes that LSPs Make

Date: Thursday, March 6, 2014
Speaker: Hélène Pielmeier

The webinar will be held at 11:00 a.m. EST / -5 GMT
Click here to see the time of the webinar in your time zone.

This webinar is reserved for clients only. Invitation to register will be sent via email.

Description:
Promoting your brand is harder than it looks. Prospects may never run across your website when searching for a language service provider (LSP). Your Facebook page may never bring any revenue-generating leads. How do you get out of this rut?


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Webinar | Global Leaders | ROI for Global Websites

Date: January 16, 2014
Speaker: Rebecca Ray

The webinar will be held at 11:00 a.m. EST / -5 GMT
Click here to see the time of the webinar in your time zone.

This webinar is reserved for clients only. Invitation to register will be sent via email.

Description:
Global websites represent a critical component in the customer experience journey, yet the majority of translation buyers do not track return on investment (ROI) for their localized websites. Those that do calculate ROI report that they struggle to obtain and communicate the appropriate data. What are the input factors for measuring the "R" and "I" in return on investment (ROI)? What should your success metrics be? Increased sales, larger market share, improved customer satisfaction scores, or something else?


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Webinar | Global Leaders | Market Entry Decisions

Date: Tuesday, December 17, 2013
Speaker: Ben Sargent

The webinar will be held at 11:00 a.m. EST / -5 GMT
Click here to see the time of the webinar in your time zone.

This webinar is reserved for clients only. Invitation to register will be sent via email.

Description:
What are the external factors that brands should consider before new market entry? How should companies evaluate internal factors such as organizational or product readiness? What metrics indicate a market is ready for translation support?


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Colloquium | So Many Markets, So Little Time! | Santa Clara

Common Sense Advisory buy-side colloquium at Localization World

Date: October 10, 2013
Location: Santa Clara, USA
Speakers: Hélène Pielmeier and Rebecca Ray

Description:
Are you losing sleep while trying to execute the corporate mandate to “go global” because internal business processes in other departments are not yet fully globalized? Companies repeatedly tell us that they must constantly scale their operations to meet the ever-growing increase in languages, markets, content volumes and publication channels for globalized content. If this will remain one of your top challenges in 2014, come join us as we share how your company can apply the Localization Maturity Model from independent research firm Common Sense Advisory to confront scalability head-on.


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Presentation | Strategic Planning for LSPs | Santa Clara

Common Sense Advisory vendor-side session at Localization World

Date: October 10, 2013
Location: Santa Clara, USA
Speakers: Hélène Pielmeier

Description: Where do you want to go with your organization? October is a prime month for language service providers (LSPs) to get started on their strategic planning for the year to come. In this session, we will lay out a framework that will allow any managing director or owner/operator to develop a plan that will enable their organization to go from their current state to their desired state. Common Sense Advisory will present growth factors from the fastest-growing LSPs and how they go about achieving their goals.


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