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Webinar | Can't Read, Won't Buy

Date: Tuesday, July 15, 2014
Speaker: Donald DePalma

The webinar will be held at 11:00 a.m. EDT / -5 GMT
Click here to see the time of the webinar in your time zone.

This webinar is reserved for clients only. Invitation to register will be sent via email.

Description:
If you read English natively, you have enjoyed the best of the web since its creation. Content in this language has dominated the medium for nearly two decades while companies have catered to Anglophone markets and the enormous spending they generate. Even so, many corporations realize that billions of people don’t read English at all or well enough to make buying decisions, so they're increasing information in other languages to reach many more prospects. However, the big question is: If they localize their websites, will more buyers come?

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Webinar | Industry Providers | How to Assess the Revenue Opportunity of Clients

Date: Thursday, June 26, 2014
Speaker: Hélène Pielmeier

The webinar will be held at 11:00 a.m. EDT / -5 GMT
Click here to see the time of the webinar in your time zone.

This webinar is reserved for clients only. Invitation to register will be sent via email.

Description:
It is usually much easier to gain additional revenue from existing clients than from new ones. But how do you systematically maximize revenues from your customer base? The first step is to find out how much your clients spend on language-related services.


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Colloquium | Localization at the Speed of Agile: What You Can Learn from 21 Global Companies | Dublin

Common Sense Advisory buy-side colloquium at Localization World

Date: June 5, 2014
Location: Dublin, Ireland
Speaker: Rebecca Ray

Description:
All types of software — from the largest enterprise resource planning application to the smallest mobile app — are going agile. If your developers haven’t made the move yet they almost certainly will, through an acquisition or a commitment to deliver faster and move closer to customers. But beware, agile breaks localization production models as teams scramble to stretch them to fit agile.


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Presentation | Common Marketing Mistakes That LSPs Make | Dublin

Common Sense Advisory vendor-side session at Localization World

Date: June 5, 2014
Location: Dublin, Ireland
Speakers: Hélène Pielmeier

Description: Promoting your brand is harder than it looks. Prospects may never run across your website when searching for a language service provider (LSP). Your Facebook page may never bring any revenue-generating leads. How do you get out of this rut?


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Webinar | Global Leaders | Localization at the Speed of Agile: Best Practices for the Transition

Date: Tuesday, April 29, 2014
Speaker: Rebecca Ray

The webinar will be held at 11:00 a.m. EDT / -5 GMT
Click here to see the time of the webinar in your time zone.

Description:
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. But beware, Agile breaks localization production models as teams scramble to stretch them to fit Agile. What lessons can veteran localizers learn from colleagues who have Agile-ized their teams? What are the most important areas to benchmark? What should less experienced localization managers know before they begin the move to Agile?


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Workshop | How to Become the Ultimate Salesperson | Barcelona
$ 1900.00
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Date: April 10-11, 2014
Location: Hotel 1898, Barcelona, Spain
Speakers: Don DePalma, Doug Lawrence, Hélène Pielmeier, and Rebecca Ray

Description:
To hit your numbers and for your organization to reach its goals, you must constantly refine your sales skills and innovate. Common Sense Advisory and Doug Lawrence provide a unique opportunity to jazz up your approach with this workshop designed specifically for the translation industry. It is backed by years of Common Sense Advisory´s market research data on buyers and LSP best practices plus experience in the field.

Click here for a description of the workshop, the detailed agenda and early-bird prices.

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Webinar | Global Leaders | ROI for Global Websites

Date: January 16, 2014
Speaker: Rebecca Ray

The webinar will be held at 11:00 a.m. EST / -5 GMT
Click here to see the time of the webinar in your time zone.

This webinar is reserved for clients only. Invitation to register will be sent via email.

Description:
Global websites represent a critical component in the customer experience journey, yet the majority of translation buyers do not track return on investment (ROI) for their localized websites. Those that do calculate ROI report that they struggle to obtain and communicate the appropriate data. What are the input factors for measuring the "R" and "I" in return on investment (ROI)? What should your success metrics be? Increased sales, larger market share, improved customer satisfaction scores, or something else?


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