The Global Business Leadership Manifesto
The Calculus of Global Content
Pragmatic Global Content Strategy
Content Strategy for the Global Enterprise
Keep Your Globalization Strategy On-Track
How to Set Up a Globalization Program Office (GPO)
10 Questions to Ask Your CFO
How to Get Localization a Seat at the Table
Why Smart Companies Invest in Translation
How to Excel as a Globalization Champion
Profile of a Globalization Champion
You Have a Meeting with the CEO – Now What?
RETURN ON INVESTMENT
What Should We Localize, and How Deep Should We Go?
Return on Investment for Global Websites
When Translation Fails to Increase Local Sales
Translation at Fortune 500 Companies
How Much Does Global Contribute to Revenue?
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Global 3000 Research Topics