Agenda
08:00 – 09:00 Registration
09:00 – 10:00 The Market, the Players, and Where Your Company Fits
10:00 – 10:15 Coffee break
10:15 – 11:15 Exercise: Develop Your Differentiation
11:15 – 12:00 How to Fine-Tune Your Mission Statement and Message
12:00 – 01:00 Lunch
01:00 – 02:00 How to Align Your Sales Strategy
02:00 – 03:00 How to Build the Foundation of a Strong Sales Organization
03:00 – 04:00 How to Win the Business That Suits Your Strategy
04:00 – 04:45 Open Q&A
04:45 – 05:00 Wrap-Up and Synthesis