Capture your share of the World Online Wallet (WOW)
Our WOW factor assessment gives you a systematic analysis of online customer experience to help you target and compete for growing multilingual and international markets, while minimizing time and costs for your organization.
Capture your share of the World Online Wallet (WOW)
Our WOW factor assessment gives you a systematic analysis of online customer experience to help you target and compete for growing multilingual and international markets, while minimizing time and costs for your organization.
Discover languages and countries with the greatest buying power for your products!

What is the WOW factor?
The WOW factor is the calculation of two critical metrics: the Availability Quotient (AQ), or how much of the world's online population can take advantage of your company's web presence, and e-GDP, which reveals how much of the world's internet-addressable wealth a company's website targets for both online and offline sales.

How can it help my company?
The WOW factor assessment, offered exclusively by Common Sense Advisory, includes key deliverables that help you grow global market share, quickly and cost-effectively, by pinpointing your most profitable online audiences by language and country. Your WOW factor assessment is custom-tailored to the unique needs and goals of your corporate website strategy.

What do I receive as part of my WOW factor assessment?
  • Benchmarks: Discover your AQ and e-GDP metrics, benchmark against competitors and comparable sites, and receive a detailed description of the methodology to help you present findings to key stakeholders. 
  • Recommendations: Learn which countries and/or languages to target, in what order, and which customer experience levels to target next for existing languages. Tactically improve global customer experience on your websites. 
  • Analyst call: Receive an hour’s time with a senior Common Sense Advisory analyst to review metrics, clarify findings, and plan action items.
  • Six-month checkup: Six months after delivery of findings and recommendations, you get an updated benchmark to document improvements to your company’s AQ and e-GDP metrics.
Contact us to learn more!
Discover languages and countries with the greatest buying power for your products!

What is the WOW factor?
The WOW factor is the calculation of two critical metrics: the Availability Quotient (AQ), or how much of the world's online population can take advantage of your company's web presence, and e-GDP, which reveals how much of the world's internet-addressable wealth a company's website targets for both online and offline sales.

How can it help my company?
The WOW factor assessment, offered exclusively by Common Sense Advisory, includes key deliverables that help you grow global market share, quickly and cost-effectively, by pinpointing your most profitable online audiences by language and country. Your WOW factor assessment is custom-tailored to the unique needs and goals of your corporate website strategy.

What do I receive as part of my WOW factor assessment?
  • Benchmarks: Discover your AQ and e-GDP metrics, benchmark against competitors and comparable sites, and receive a detailed description of the methodology to help you present findings to key stakeholders. 
  • Recommendations: Learn which countries and/or languages to target, in what order, and which customer experience levels to target next for existing languages. Tactically improve global customer experience on your websites. 
  • Analyst call: Receive an hour’s time with a senior Common Sense Advisory analyst to review metrics, clarify findings, and plan action items.
  • Six-month checkup: Six months after delivery of findings and recommendations, you get an updated benchmark to document improvements to your company’s AQ and e-GDP metrics.
Contact us to learn more!