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Case Study: Global Website Strategy

"We're already a global company, but we want to increase our international revenue. Which languages do we choose? What parts of our site need to be localized? "
  • The client. A global travel firm with 120 worldwide destinations and more than US$5 billion in annual revenue.
    • The problem. The company wanted to capture a bigger share of the lucrative international market, focusing on countries where travelers have more vacation time than in the United States. However, its websites – with a complex technical infrastructure and large number of content contributors -- were available only in English.
    • The solution. Common Sense Advisory developed a two-year roadmap for the company’s global website implementation, including language and technology vendor selection, along with specific guidance on which languages to prioritize and which areas of the website to internationalize and localize. The company followed the maintenance plan provided by Common Sense Advisory with a detailed activity-level breakdown of tasks and milestones to help maintain the localized web sites moving forward.
    Many global businesses wrestle with website localization decisions. Contact us to learn how we can support your global web marketing initiatives.
    English, French, Italian, German, Spanish and Japanese add up to 88 percent of the addressable online market.
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