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Simplifying Multilingual Content Production with ITS 2.0
by Arle Lommel, January 31, 2016, 7 Pages View abstract   
Global enterprises require efficient and cost-effective localization of XML content, but achieving this goal can be challenging due to the variety of forms XML can take. While HTML content is easier to localize, it often has its own complexities. The . . .
 
Consumer Language Preferences by Country
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 1 Pages View abstract   
Reports from CSA Research on the behaviors and preferences of information consumers definitively prove that far fewer consumers will buy or even consider products and services if they’re not provided in their mother tongue (see “Can’t . . .
 
Use These Job Descriptions to Build Your Team
by Rebecca Ray, January 28, 2016, 8 Pages View abstract   
What roles are critical for the success of your translation team? What specific expertise should your HR department look for? Should you hire them now or later? This brief addresses these questions by presenting 10 sample job descriptions for four levels . . .
 
Eight Areas Where You Can Help Clients Improve ASO
by Rebecca Ray, January 26, 2016, 7 Pages View abstract   
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
 
Mobile App Localization
How LSPs Can Help Buyers Localize More Mobile Moments
by Rebecca Ray, Hélène Pielmeier, January 26, 2016, 44 Pages View abstract   
Companies in all industries build apps to support their businesses, which presents up-selling opportunities for language service providers (LSPs). These include: 1) handling higher content volumes and additional languages, and 2) offering add-on services . . .
 
Language Services Face a Perfect Storm
by Donald A. DePalma, December 31, 2015, 10 Pages View abstract   
CSA Research has analyzed the state and size of the language industry every year since 2005. This brief discusses economic trends, investment, and competitive pressures in the sector. It focuses on a historical sample of the 10 largest LSPs as a proxy . . .
 
TMS Live
An Interactive Tool to Aid in Translation Technology Selection
by Benjamin B. Sargent, December 31, 2015 View abstract   
The TMS Live tool has relaunched and is updated on an ongoing basis. Translation management systems (TMS) tools facilitate the rapid development, day-to-day management, and publishing of multilingual content in the global language services industry . . .
 
Where Managed TMS Fits in Translation Strategies
by Benjamin B. Sargent, December 31, 2015, 3 Pages View abstract   
Language management plays an increasingly strategic role for global brands. Technology adoption through a managed service makes a lot of sense for companies without large, expert teams in-house. In this brief, we explain the pros and cons of translation . . .
 
Balanced Scorecards for Vendor Evaluation
by Rebecca Ray, Donald A. DePalma, December 30, 2015, 6 Pages View abstract   
How should buyers of translation services evaluate their suppliers? The reply is usually along the lines of, "Measure what matters." But how do you choose from among the many criteria related to quality, turnaround, and cost efficiency? This brief out . . .
 
How to Assess Translation Quality
by Arle Lommel, Donald A. DePalma, December 30, 2015, 13 Pages View abstract   
Measuring translation quality has long challenged both buyers and suppliers. In this brief, CSA Research provides an overview of assessment methods, discusses their strengths and weaknesses, and outlines how they support translation workflows. . . .
 
When LSPs Seek Revenue beyond Their Own Borders
by Stephen Henderson, December 30, 2015, 4 Pages View abstract   
Nearly 60% of language service providers earn revenue from clients outside the borders of their headquarters country. What regions do they target when they go international? CSA Research analyzed revenue data from 860 LSPs to identify the origin of their . . .
 
The Style Guide Challenge
by Rebecca Ray, Hélène Pielmeier, December 21, 2015, 7 Pages View abstract   
Would your CMO or VP of marketing consciously allow translators or language service providers (LSPs) to interpret your brand for the company's international markets? Probably not. However, that's what happens when you leave them on their own to make decisions . . .
 
Insights on How LSPs Test Their Supply Chain
by Hélène Pielmeier, December 14, 2015, 5 Pages View abstract   
Freelancers with great résumés can still fail miserably on a project. How do language service providers identify suppliers that will provide consistent deliverables that meet your quality requirements? CSA Research interviewed vendor managers . . .
 
Developing a Strong Supply Chain
The How-To Guide to Vendor Life Cycle Management
by Hélène Pielmeier, Benjamin B. Sargent, November 30, 2015, 47 Pages View abstract   
In theory, all language service providers have access to the same pool of resources. Yet in practice, so many vendor management strategies exist – different approaches to process, staffing, and tools – that every LSP ends . . .
 
How LSPs Test the Skills of Vendors
by Hélène Pielmeier, November 30, 2015, 6 Pages View abstract   
Vendors with great résumés can still fail miserably on a project. How do language service providers identify suppliers that will provide consistent deliverables that meet their quality requirements? CSA Research interviewed . . .
 
Negotiating Rates with Translation Vendors
by Hélène Pielmeier, November 30, 2015, 9 Pages View abstract   
As part of our research on how language service providers manage their supply chain, CSA Research interviewed 31 LSPs about how they approach rate negotiations with their vendors. In this brief, we present: 1) the importance of negotiations to profitability; . . .
 
Digital Campaign Management and Localization
Winning the Attention Game for Global Audiences
by Benjamin B. Sargent, Rebecca Ray, November 18, 2015, 35 Pages View abstract   
Corporate strategy increasingly relies on digital strategy. Content interactions shape everything from brand awareness to customer loyalty. Yet proliferating device platforms, online channels, and content formats challenge even the savviest marketing . . .
 
Wearables: The Next Localization Frontier
by Rebecca Ray, Benjamin B. Sargent, November 13, 2015, 6 Pages View abstract   
More than 90 million wearable devices are connected to the internet, with more added every day. While the iPhone and Android platforms were designed as multilingual from the start, that isn’t always the case for wearables. In this brief, we describe . . .
 
Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract   
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
 
Assessing the Strength of Your LSP’s Supply Chain
by Hélène Pielmeier, October 29, 2015, 9 Pages View abstract   
When assessing language service providers, buyers tend to focus on evaluating company characteristics and capabilities. Few dig deep enough into the LSPs’ supply chain to quantify the odds of obtaining the desired quality – on time and within . . .
 
LSP Use of Technology in 2015
by Benjamin B. Sargent, October 29, 2015, 5 Pages View abstract   
How do translation providers use the specialized technology of the industry in 2015? Where is each type of system most concentrated? This brief presents data on the use of translation memory (TM), translation management systems (TMS), and machine translation . . .
 
Subcontracting to Other LSPs
by Hélène Pielmeier, October 29, 2015, 6 Pages View abstract   
Language service providers notoriously tap the capacity of other LSPs to get work done, thereby creating a multi-layer supply chain. As part of CSA Research’s interviews on vendor management best practices, we identified several issues that we discuss . . .
 
Vendor Management at LSPs
The How-To Guide to Designing and Evolving the Function
by Hélène Pielmeier, Benjamin B. Sargent, October 29, 2015, 55 Pages View abstract   
Supply chain management has taken on an increasingly important role at language service providers. It stems from ever more specific and rigorous client requirements, intense price pressure, the depth of subcontracting to peers, and the diversification . . .
 
Growth and Compression in Translation Pricing
by Stephen Henderson, October 13, 2015, 2 Pages View abstract   
CSA Research conducted its annual study of the market for outsourced language services and technology for the 11th consecutive year (see “The Language Service Market: 2015,” Jun15). Participants listed their three fastest-growing language . . .
 
How Travel and Leisure Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Hélène Pielmeier, September 30, 2015, 43 Pages View abstract   
Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and doesn’t show any sign of slowing its strong and sustained climb. Language service providers (LSPs) can rejoice because this sector . . .
 
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