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Amazon Shows a Profit and Invests in Global Growth
by Donald A. DePalma, July 31, 2015, 2 Pages View abstract   
Commerce sites such as eBay and social media like Facebook have joined Baidu, Google, Microsoft, and Yandex in bringing machine translation technology in-house as they strive to go global with continuous, integrated, and on-brand content. This brief dis . . .
 
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract   
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
 
The Fastest-Growing LSPs: 2015
by Hélène Pielmeier, Stephen Henderson, July 31, 2015, 11 Pages View abstract   
This brief presents the 20 language service providers with the highest sustained revenue increases over the past three years and the 20 companies that grew the most in a one-year period. It is based on the research that CSA Research conducted for its . . .
 
The Top 100 Language Service Providers: 2015
by Stephen Henderson, July 14, 2015, 5 Pages View abstract   
This brief presents the world’s leading providers of translation, localization, and interpreting services. The list includes nine ties, resulting in 109 companies claiming or sharing the top 100 spots. The two-letter country . . .
 
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract   
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
 
Ten Traits of Highly Successful LSPs
by Hélène Pielmeier, June 30, 2015, 3 Pages View abstract   
Why do some language service providers grow rapidly while others limp along year after year? Rapid and sustained success never happens by accident. CSA Research’s years of advisory sessions and strategy days with LSPs have helped us identify the . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract   
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
Vendor Selection for Mobile App Localization Made Easy
by Rebecca Ray, June 30, 2015, 3 Pages View abstract   
Your current production model for multilingual content may integrate mobile localization without a hiccup. However, if you need to supplement your in-house, vendor, or freelancer team, this brief outlines eight essential areas to probe with potential . . .
 
E-Marketing Convergence Creates Opportunity for Localization Managers
by Benjamin B. Sargent, May 31, 2015, 6 Pages View abstract   
In the evolving world of e-marketing, companies strive to manage what were previously separate practices as a single, coordinated program. In this scenario, activities like corporate blogging, SEO, and pay-per-click (PPC) advertising pop out of their . . .
 
Global Mobile App Development
Best Practices for Mobile App Localization
by Rebecca Ray, Benjamin B. Sargent, May 29, 2015, 53 Pages View abstract   
With a billion tablets already online and four billion smartphones predicted to be in use worldwide by 2017, mobile is the next frontier for companies to implement and fine-tune the global customer experience (CX). However, mobile phones represent more . . .
 
Rethinking Client Language Reviews
How to Help Buyers Develop a Flexible Quality Framework
by Hélène Pielmeier, Rebecca Ray, May 29, 2015, 25 Pages View abstract   
Client language reviews – often called in-country or third-party reviews – are notorious for causing delays and frustrations for all parties involved. Reviewers may alter the meaning of translations, introduce mistakes, fall into an editing . . .
 
The Changing Landscape of the Language Industry
by Donald A. DePalma, May 20, 2015, 7 Pages View abstract   
In 1968, Waste Management, Inc. (WM) began an aggressive roll-up of the trash collection business in the United States and Canada, purchasing many small service companies. It disrupted the old mom-and-pop model of small providers, each owning just a few . . .
 
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract   
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
 
Making the Switch from Neutral to Regional Spanish
by Benjamin B. Sargent, April 30, 2015, 5 Pages View abstract   
Spanish comes in many variants, deeply entrenched in the regional cultures of its diverse audiences. Few organizations can afford to support all versions. However, the proliferation of social media and mobile applications has forever changed user expectations . . .
 
The Rise and Fall of the Top Online Languages
Online Audience and GDP Benchmarks for 100 Languages in 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 29 Pages View abstract   
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms . . .
 
Create a Winning Compensation Plan for Salespeople
by Hélène Pielmeier, April 28, 2015, 8 Pages View abstract   
How do you compensate salespeople responsible for generating your company’s revenue? A successful compensation plan benefits both salespeople and your company. Make sure that it is aligned with your sales goals and objectives – such as acquiring . . .
 
Localization Checklist for Mobile Developers
by Rebecca Ray, April 20, 2015, 5 Pages View abstract   
As software developers spend more time creating apps for mobile phones, tablets, and the proliferating number of devices connected to the internet, localization teams struggle to train less experienced colleagues on internationalization requirements. . . .
 
Insights on Enterprise Translation Automation
How Clients Deploy Translation Technology
by Donald A. DePalma, Fred Hollowood, April 14, 2015, 49 Pages View abstract   
As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes . . .
 
Should You Build Your Own TMS?
by Stephen Henderson, Hélène Pielmeier, March 31, 2015, 4 Pages View abstract   
CSA Research’s reports on both enterprises and suppliers have long demonstrated the merits of operating a translation management system (TMS). Both translation buyers and language service providers can choose from many solutions, but the first decision . . .
 
TMS Customer Satisfaction
How Users Rate TMS Solutions and Their Vendors
by Benjamin B. Sargent, Rebecca Ray, March 31, 2015, 35 Pages View abstract   
To date, little research has been available on the level of satisfaction among decision-makers, practitioners, and end-users of TMS solutions. In October 2014, CSA Research surveyed 688 enterprise and supply side users, asking them about a range of customer . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract   
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Improve Your Clients’ Experience
by Hélène Pielmeier, February 27, 2015, 6 Pages View abstract   
You have probably heard your clients talk about improving their “customer experience” (CX). That’s the sum of all interactions that their prospects and customers have with them, from the first contact through selling, supporting them . . .
 
Insights on Enterprise Budgeting Practices
How Buyers Fund Their Language Service Needs
by Hélène Pielmeier, Rebecca Ray, February 27, 2015, 31 Pages View abstract   
Language service providers need to understand how companies budget for translation in order to sell to it more effectively. Knowing who controls the budget and approves deviations helps salespeople and client service staff approach clients with proposals . . .
 
What Buyers Need to Know about Interpreting Procurement
What to Buy, How to Buy It, and How to Manage It
by Rebecca Ray, Hélène Pielmeier, Donald A. DePalma, February 12, 2015, 61 Pages View abstract   
More and more translation buyers are taking over responsibility for procuring interpreting services for their organizations. However, rendering the spoken word into multiple languages has its own unique requirements. Based on an in-depth survey of 197 . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract   
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
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