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Piracy Rates for Localized Software
by Arle Lommel, May 24, 2016, 10 Pages View abstract  |  Download research
Software piracy – the illegal copying, distribution, or use of unlicensed applications – is a major global concern for IT-oriented enterprises. This brief considers the role of localization on piracy by determining per-language piracy rates . . .
 
MT’s Journey to the Enterprise
by Arle Lommel, Donald A. DePalma, May 17, 2016, 46 Pages View abstract  |  Download research
As companies search for alternatives to deliver higher content volumes in more languages, machine translation (MT) is evolving from a niche solution for large enterprises into a mainstream option. Within a few years, CSA Research predicts that the majority . . .
 
The Calculus of Global Content
by Donald A. DePalma, May 17, 2016, 3 Pages View abstract  |  Download research
Translation buyers and suppliers face the challenges of massive content volumes, along with demands for faster turnaround times and more target languages, all while dealing with flat budgets. Some look to machine translation as the solution. At the same . . .
 
Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent, April 30, 2016, 3 Pages View abstract  |  Download research
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing . . .
 
Boost Your Content Strategy by Learning from Millennials
by Rebecca Ray, April 29, 2016, 2 Pages View abstract  |  Download research
Digital marketing managers - and the localization teams that support them - can tap into Millennial thinking to deepen content experiences. You can learn a great deal from this generation when updating your one- to three-year strategic plans for global . . .
 
Pragmatic Global Content Strategy
Managing Global Information Overload
by Rebecca Ray, Donald A. DePalma, April 27, 2016, 33 Pages View abstract  |  Download research
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
 
How to Win the High-Stakes RFP Game
by Hélène Pielmeier, April 25, 2016, 7 Pages View abstract  |  Download research
Requests for proposals (RFPs) or tenders are increasingly popular with buyers of language services. Buyers rely on them not only to select new suppliers but also to re-negotiate terms with existing vendors. Language service providers must therefore excel . . .
 
LSP Pricing Strategies
How to Price Services Just Right
by Hélène Pielmeier, Donald A. DePalma, April 25, 2016, 47 Pages View abstract  |  Download research
Competition in the language services market is ruthless. You can always find competitors that are willing to undercut your rates. And because most buyers view translation and interpreting as commodities, selling based on factors other than price is a . . .
 
The Art of Quoting Turnaround Times
by Hélène Pielmeier, April 25, 2016, 5 Pages View abstract  |  Download research
When language service providers quote projects and ask about deadlines, customers often joke that they need the files yesterday. Translation is frequently an afterthought, and clients rarely allocate the time for LSPs to work at a comfortable pace . . .
 
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent, April 01, 2016, 9 Pages View abstract  |  Download research
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market . . .
 
Three Threats That Affect LSP Business
by Hélène Pielmeier, March 31, 2016, 7 Pages View abstract  |  Download research
From unrealistic client demands and expectations to unfair competition, language service providers often blame revenue loss or difficulties in closing clients on external factors. But are outside circumstances really responsible? CSA Research recently . . .
 
TMS Revolution: Year of the Connector
by Benjamin B. Sargent, March 31, 2016, 5 Pages View abstract  |  Download research
Enterprises and language service providers alike integrate translation management systems (TMSes) with a wide range of applications. Competition among technology suppliers has gone into overdrive to build more and better connectors to make disparate solutions . . .
 
MarketFlex for Business-Oriented TMS
Evaluating Commercial Solutions for LSPs
by Benjamin B. Sargent, Donald A. DePalma, March 29, 2016, 47 Pages View abstract  |  Download research
The market for business-oriented translation management systems in LSP environments is growing. In the past, limited commercial options led many language service providers to develop in-house solutions. Today, commercial solutions support a range of work . . .
 
An LSP’s Guide to Quoting
Organizational Models, Processes, Automation, and KPIs Necessary to Improve Closing Ratios
by Hélène Pielmeier, Donald A. DePalma, February 29, 2016, 56 Pages View abstract  |  Download research
As clients become ever more demanding, rates and turnaround times drop, and service levels multiply. How can language service providers close more business in this highly fragmented and commoditized chaotic environment? Before they even think about sales . . .
 
Design Strong Online Quote Forms
by Hélène Pielmeier, February 29, 2016, 6 Pages View abstract  |  Download research
As part of our recent research on how language service providers handle the quoting function, CSA Research explored the use of online quote forms (see “An LSP’s Guide to Quoting,” Feb16). We analyzed quote request forms on the websites . . .
 
Specifications Improve Quality and Satisfaction
by Arle Lommel, February 29, 2016, 9 Pages View abstract  |  Download research
Many translation quality disputes between enterprises and language service providers (LSPs) arise from the lack of communication and a mismatch of expertise and expectations. Formalizing project specifications improves communication, quality outcomes, . . .
 
What to Do When It’s Time to Drop a Language
by Rebecca Ray, February 29, 2016, 7 Pages View abstract  |  Download research
Translation and localization managers are skilled at adding languages and locales for their products and services, documentation and support, and web and mobile sites (see "Adding Languages to Websites - It Gets Easier," Jan14). However, decommissioning . . .
 
Evaluating the Operational Maturity of Suppliers
How to Apply the LSP MetrixTM Model during Vendor Selection and Management
by Hélène Pielmeier, Donald A. DePalma, Rebecca Ray, February 25, 2016, 126 Pages View abstract  |  Download research
Based on the successful adoption of the Localization Maturity Model (LMM) developed by CSA Research for buyers of language services, we now offer a similar model, LSP MetrixTM, to evaluate the maturity of LSPs. It provides 70 evaluation factors, grouped . . .
 
Simplifying Multilingual Content Production with ITS 2.0
by Arle Lommel, January 31, 2016, 7 Pages View abstract  |  Download research
Global enterprises require efficient and cost-effective localization of XML content, but achieving this goal can be challenging due to the variety of forms XML can take. While HTML content is easier to localize, it often has its own complexities. The . . .
 
Consumer Language Preferences by Country
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 1 Pages View abstract  |  Download research
Reports from CSA Research on the behaviors and preferences of information consumers definitively prove that far fewer consumers will buy or even consider products and services if they’re not provided in their mother tongue (see “Can’t . . .
 
Use These Job Descriptions to Build Your Team
by Rebecca Ray, January 28, 2016, 8 Pages View abstract  |  Download research
What roles are critical for the success of your translation team? What specific expertise should your HR department look for? Should you hire them now or later? This brief addresses these questions by presenting 10 sample job descriptions for four levels . . .
 
Eight Areas Where You Can Help Clients Improve ASO
by Rebecca Ray, January 26, 2016, 7 Pages View abstract  |  Download research
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
 
Mobile App Localization
How LSPs Can Help Buyers Localize More Mobile Moments
by Rebecca Ray, Hélène Pielmeier, January 26, 2016, 44 Pages View abstract  |  Download research
Companies in all industries build apps to support their businesses, which presents up-selling opportunities for language service providers (LSPs). These include: 1) handling higher content volumes and additional languages, and 2) offering add-on services . . .
 
Language Services Face a Perfect Storm
by Donald A. DePalma, December 31, 2015, 10 Pages View abstract  |  Download research
CSA Research has analyzed the state and size of the language industry every year since 2005. This brief discusses economic trends, investment, and competitive pressures in the sector. It focuses on a historical sample of the 10 largest LSPs as a proxy . . .
 
TMS Live
An Interactive Tool to Aid in Translation Technology Selection
by Benjamin B. Sargent, December 31, 2015 View abstract  |  Download research
The TMS Live tool has relaunched and is updated on an ongoing basis. Translation management systems (TMS) tools facilitate the rapid development, day-to-day management, and publishing of multilingual content in the global language services industry . . .
 
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