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How to Maximize the Value of the Client-LSP Relationship
by Hélène Pielmeier, December 12, 2014, 12 Pages
Common Sense Advisory examined how LSPs progress from being a provider among many to becoming a full-fledged partner.This research on the client-LSP relationship outlines best practices for LSPs to maximize their efforts at each of the six progressive . . .
 
Eight Guidelines for Budgetmeisters
by Fred Hollowood, Rebecca Ray, December 08, 2014, 2 Pages
Translation budget managers and directors often consult Common Sense Advisory on how to win more funding and, conversely, how to avoid budget cuts. This brief summarizes eight guidelines for effective budget management, based on in-depth interviews with . . .
 
Take Command of Your Translation Budget
Establishing a Sustainable Funding Model
by Rebecca Ray, Fred Hollowood, December 08, 2014, 39 Pages
There is no standard budgeting model for translation and localization teams, so managers and directors often ask Common Sense Advisory for advice on how to increase their budgets, maintain them, and keep them from being cut. Many continue to scramble . . .
 
Insights on Enterprise Buying Behaviors
How Buyers of Language Services Manage Their Vendors
by Hélène Pielmeier, Donald A. DePalma, Fred Hollowood, December 03, 2014, 34 Pages
Without enterprises needing translations to succeed internationally, the language services landscape would be very different. LSPs depend on these buyers for their livelihood, so they constantly seek information to better service them and sell to them . . .
 
Agile: A Quick Introduction for LSPs
by Donald A. DePalma, Rebecca Ray, November 24, 2014, 4 Pages
The Agile development methodology is the new norm for clients developing software - and for many of their colleagues in marketing, product development, and even customer care teams aiming to increase their speed (see "What's on the Mind of the Agile-ized . . .
 
MarketFlex for Comprehensive TMS
Evaluating Vendor Solutions for Enterprise Environments
by Benjamin B. Sargent, Donald A. DePalma, November 24, 2014, 53 Pages
Prospective buyers deserve objective third-party inputs to their own planning process. This MarketFlex™ report adds a new and important level of market research for language technology, equivalent to that afforded to other major software markets . . .
 
How to Evaluate Supplier Ability to Follow the Sun
by Hélène Pielmeier, November 20, 2014, 4 Pages
The traditional production model for translation is bursting at the seams. Enterprises need their content translated ever faster, and language service providers struggle to keep up. When you have high volumes of projects due within hours or days, you . . .
 
Evaluating the "-ities" for Cloud Deployments
by Donald A. DePalma, November 06, 2014, 2 Pages
Are you considering translation services or tools in the cloud? Many companies are. This brief advises reviewing cloud-based tools not just for translation functions and performance, but also for IT concerns such as reliability, availability, scalability, . . .
 
What Should We Localize, and How Deep Should We Go?
by Rebecca Ray, November 03, 2014, 5 Pages
Revenue from emerging markets represents sizable chunks of total revenue for many companies nowadays. The nature of documentation is changing as more and more of it is accessed through the cloud and made available via mobile. At the same time, localized . . .
 
Eight Best Practices for Successful International Acquisitions
by Hélène Pielmeier, October 28, 2014, 9 Pages
Mergers and acquisitions (M&As) can be an effective way to go international and become operational quickly. You can buy a company as a platform to build upon. However, acquiring a company is a lengthy process – you need to identify a suitable company . . .
 
How to Develop Round-the-Clock Production Capability
by Hélène Pielmeier, October 24, 2014, 5 Pages
Being able to service translation clients continuously is becoming a major differentiator for language service providers aiming to sell to multinational companies or to businesses with high volumes of rush projects. LSPs may choose to offer this service . . .
 
Using Proxy Servers to Make Website Globalization Easier
by Donald A. DePalma, October 09, 2014, 7 Pages
This brief contrasts traditional approaches to website globalization with the localization proxy server alternative. It discusses when you should use a proxy server, outlining the pros and cons of this technology.  . . .
 
International Expansion for LSPs: Summary of Recommendations
by Hélène Pielmeier, October 06, 2014, 6 Pages
Going global is tempting – for reasons ranging from growing the business, to improving client service, to developing a competitive advantage via low-cost production centers. However, international expansion is a challenging endeavor regardless of . . .
 
International Expansion for LSPs
What LSP Executives Need to Know before Opening Offices Abroad
by Hélène Pielmeier, Donald A. DePalma, October 01, 2014, 79 Pages
Going global is tempting – for reasons ranging from growing the business, to improving client service, or developing a competitive advantage via low-cost production centers. However, international expansion is a challenging endeavor regardless of . . .
 
The Fastest-Growing LSPs: 2014
by Hélène Pielmeier, September 26, 2014, 6 Pages
This brief presents the ranking of the fastest-growing LSPs in 2014 and summarizes the reasons for their accelerated growth. It is based on the research that Common Sense Advisory conducted for its annual report on the language sector, . . .
 
Translation Supply Chain Management
How Enterprise Buyers Manage Their Translation Vendors
by Fred Hollowood, Donald A. DePalma, September 13, 2014, 55 Pages
Outsourced translation is the norm for most organizations, but many struggle with how to manage their external suppliers – especially as they increase the volumes they translate, the number of languages they offer, and the frequency at which they . . .
 
Can LSPs Generate Leads with Social Media?
by Hélène Pielmeier, September 05, 2014, 6 Pages
Just as language service providers used to advertise in the yellow pages, they now feel pressure to communicate via social media platforms. But is it worth it? To answer that question, we combined two streams of research  – one with LSPs, the . . .
 
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
 
How Rogue MT Interrupts the Brand Dialogue
by Donald A. DePalma, August 28, 2014, 5 Pages
As soon as visitors to your website use free online machine translation, they break out of the dialogue that you’ve crafted for them. What they see isn’t under your control – they read machine-translated content that doesn’t accurately . . .
 
How to Help Your Clients Deal with Rogue MT
by Donald A. DePalma, August 20, 2014, 5 Pages
Common Sense Advisory’s survey of 239 translation buyers found that most worry about website visitors’ use of free online machine translation. Our survey of 3,002 consumers revealed that most use free MT when they visit English-language websites . . .
 
The Top Industries for LSPs
by Vijayalaxmi Hegde, Hélène Pielmeier, August 11, 2014, 57 Pages
Which industries can you expect to spend the most on language services and technology in 2014? In this report, Common Sense Advisory presents the verticals that generated top revenue last year for language service providers globally and in eight regions . . .
 
Translation Management Systems for Enterprises and LSPs
TMS Options for Nine Business Scenarios
by Benjamin B. Sargent, Donald A. DePalma, August 08, 2014, 40 Pages
The purpose of this report is to clarify the types of  translation management systems (TMS) available today and assist technology buyers in identifying the correct sub-category of system that will best address their particular business case. We discuss . . .
 
The Top 10 Telephone Interpreting Companies: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, July 23, 2014, 2 Pages
Telephone interpreting makes up 5.47% of the global language services market and is valued at approximately US$2.03 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
The Top 20 On-Site Interpreting Companies: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, July 23, 2014, 2 Pages
On-site interpreting makes up nearly 10% of the global language services market and is valued at approximately US$3.6 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
Why Localization Matters for Corporate Buyers
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, July 18, 2014, 64 Pages
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
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