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Translation Supply Chain Management
How Enterprise Buyers Manage Their Translation Vendors
by Fred Hollowood, Donald A. DePalma, September 13, 2014, 55 Pages
Outsourced translation is the norm for most organizations, but many struggle with how to manage their external suppliers – especially as they increase the volumes they translate, the number of languages they offer, and the frequency at which they . . .
 
Can LSPs Generate Leads with Social Media?
by Hélène Pielmeier, September 05, 2014, 6 Pages
Just as language service providers used to advertise in the yellow pages, they now feel pressure to communicate via social media platforms. But is it worth it? To answer that question, we combined two streams of research  – one with LSPs, the . . .
 
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
 
How Rogue MT Interrupts the Brand Dialogue
by Donald A. DePalma, August 28, 2014, 5 Pages
As soon as visitors to your website use free online machine translation, they break out of the dialogue that you’ve crafted for them. What they see isn’t under your control – they read machine-translated content that doesn’t accurately . . .
 
How to Help Your Clients Deal with Rogue MT
by Donald A. DePalma, August 20, 2014, 5 Pages
Common Sense Advisory’s survey of 239 translation buyers found that most worry about website visitors’ use of free online machine translation. Our survey of 3,002 consumers revealed that most use free MT when they visit English-language websites . . .
 
The Top Industries for LSPs
by Vijayalaxmi Hegde, Hélène Pielmeier, August 11, 2014, 57 Pages
Which industries can you expect to spend the most on language services and technology in 2014? In this report, Common Sense Advisory presents the verticals that generated top revenue last year for language service providers globally and in eight regions . . .
 
Translation Management Systems for Enterprises and LSPs
TMS Options for Nine Business Scenarios
by Benjamin B. Sargent, Donald A. DePalma, August 08, 2014, 40 Pages
The purpose of this report is to clarify the types of  translation management systems (TMS) available today and assist technology buyers in identifying the correct sub-category of system that will best address their particular business case. We discuss . . .
 
The Top 10 Telephone Interpreting Companies: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, July 23, 2014, 2 Pages
Telephone interpreting makes up 5.47% of the global language services market and is valued at approximately US$2.03 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
The Top 20 On-Site Interpreting Companies: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, July 23, 2014, 2 Pages
On-site interpreting makes up nearly 10% of the global language services market and is valued at approximately US$3.6 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
Why Localization Matters for Corporate Buyers
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, July 18, 2014, 64 Pages
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
Seven Areas to Address for Merging Translation Groups
by Rebecca Ray, July 08, 2014, 6 Pages
Marketing and engineering or R&D managers often have questions and concerns as they centralize and merge their translation and localization functions. From engineering, Common Sense Advisory hears, "Marketing isn't very organized when it comes to translation . . .
 
Struggling to Grow? Fix the Problems
by Hélène Pielmeier, July 08, 2014, 10 Pages
Language service providers of all sizes experience plateaus in growth – even if they have the right strategy, operate efficiently, have a formal sales structure, and can differentiate themselves from competitors. What should you do when sales start . . .
 
10 Questions to Ask Your CFO
by Rebecca Ray, July 03, 2014, 4 Pages
Whether new to localization or old hands at it, translation and localization managers should become best friends with their chief financial officer (CFO) and his or her staff. Why? Even if you're not directly responsible for budgeting, you need to understand . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages
Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, average revenue per employee, and other critical . . .
 
The Top 100 Language Service Providers: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, June 25, 2014, 4 Pages
To access this brief, please log in or register. This brief presents the world’s leading providers of translation, localization, and interpreting services in 2014. The list includes two ties, resulting in 103 companies claiming or sharing t . . .
 
Managing Underperforming Salespeople
by Hélène Pielmeier, Doug Lawrence, June 23, 2014, 7 Pages
The symptom is easy to recognize: A member of your sales team fails to meet his or her sales quota. Now what? Instead of just diving into the constant cycle of hiring and firing, executives and sales managers should examine: 1) why salespeople struggle . . .
 
Which Organizational Chart Works Best for You?
by Rebecca Ray, June 06, 2014, 14 Pages
How many people should you hire for your localization team? Do you need to employ anyone at all? What function should the team report into? Is it time to set up a center of excellence for globalization? This brief addresses these questions by presenting . . .
 
Indonesian, Malaysian, and Filipino as Online Languages
by Benjamin B. Sargent, June 04, 2014, 6 Pages
Indonesian, Malaysian, and Filipino are state-sponsored languages imposed in the twentieth century that attempt to bridge ethnically and geographically diverse populations. The intent was to achieve a unified national language for education and media . . .
 
Localization Matters for Global Procurement
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, Robert G. Stewart, May 31, 2014, 66 Pages
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
A Practitioner’s Guide to the Localization Maturity Model
Standardize Operations and Increase Visibility for Globalization (Level 2)
by Rebecca Ray, Hélène Pielmeier, May 27, 2014, 47 Pages
Many translation and localization managers fail to understand that operational success goes hand-in-hand with an appreciation and acceptance of the strategic challenges of their function. As a result, their companies struggle to implement . . .
 
Self-Assessment Checklist for Localization Maturity
by Rebecca Ray, May 27, 2014, 12 Pages
Common Sense Advisory has been assessing and benchmarking enterprises based on its Localization Maturity Model (LMM) since 2006. Our most recent research in this area clearly demonstrates that companies just starting their global expansion journey have . . .
 
Guide to Competitive Compensation Practices
by Hélène Pielmeier, May 15, 2014, 4 Pages
How much should you pay a sales representative or project manager? To help language service providers with this fundamental issue, Common Sense Advisory conducted a large-scale survey of compensation at LSPs in early 2014. In our resulting report, we . . .
 
The State of Compensation at LSPs: 2014
What Employees of Language Service Providers Earn
by Hélène Pielmeier, Donald A. DePalma, May 15, 2014, 80 Pages
Executives at language service providers need to invest wisely in people. When they pay low wages, they may lose good employees to the competition or to other industries that pay more. Yet if they offer packages that are too generous, their profitability . . .
 
A Beginner’s Guide to the Localization Maturity Model
How to Integrate Operations with Strategy (Level 1)
by Rebecca Ray, Hélène Pielmeier, April 30, 2014, 41 Pages
Companies just starting their global expansion journey have less time to figure out how to do it right than they did five to 10 years ago. International revenue is now too significant for medium- and large-sized businesses to overlook and . . .
 
Content-Based Marketing Is the New SEO
by Benjamin B. Sargent, April 30, 2014, 2 Pages
In old-school search engine optimization (SEO), the idea is to use meta keyword and description fields on every page. In new-school SEO, keyword research still retains its relevance, but its role has changed. Rather than back-filling keywords into content . . .
 
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