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The Language Services Market: 2016
Annual Review of the Services and Technology Industry That Supports the Delivery of Translation, Localization, and Interpreting
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2016, 100 Pages View abstract  |  Download research
People around the world prefer communicating in their native tongue. That fact will drive the language industry to US$40 billion in revenue for 2016. To support this growth, language service and technology providers are extending their repertoire beyond . . .
 
Fast-Growing LSPs Turn to Machine Translation
by Arle Lommel, June 29, 2016, 12 Pages View abstract  |  Download research
Executives at most of the LSPs we interview or survey are evaluating the role of machine translation (MT) in their businesses. They wonder where they stand compared to their peers and what competitive pressures they will face from MT and post-editing . . .
 
The Paths to Differentiation
by Hélène Pielmeier, June 29, 2016, 6 Pages View abstract  |  Download research
How well can a language service provider without a unique selling proposition (USP) stand out against the competition? Our research shows that undifferentiated LSPs have a harder time catching prospects’ attention to emerge as a logical solution . . .
 
MT Is Unavoidable to Keep Up with Content Volumes
by Donald A. DePalma, June 17, 2016, 3 Pages View abstract  |  Download research
Mainstream media report the criticisms of linguists and other specialists who decry the quality of machine translation (MT). However, language service providers experience increased pressure to adopt MT if they haven't done so yet. This brief describes . . .
 
MT Skeptics: Is the Time Right for Post-Editing?
by Arle Lommel, June 17, 2016, 7 Pages View abstract  |  Download research
Post-editing is rapidly becoming a popular solution for content translation. Language service providers experience considerable pressure to adopt it for internal efficiency or to respond to client demands. However, CSA Research finds that about half of . . .
 
Post-Editing Goes Mainstream
How LSPs Use MT to Meet Client Demands
by Arle Lommel, Donald A. DePalma, June 17, 2016, 33 Pages View abstract  |  Download research
Language service providers face increasing price pressure as well as growing demand from prospects and clients for post-edited machine translation (PEMT). If forces them to address the fundamental question of whether to implement MT in the workflows and . . .
 
Arabic Regional Variants for Global Brands
by Benjamin B. Sargent, June 14, 2016, 6 Pages View abstract  |  Download research
Arabic poses a unique challenge to digital brands. On the one hand, it is the seventh most important online language, with a total audience of 166 million and US$1.7 trillion in 2016. On the other hand, we conclude that Arabic is not a single digital . . .
 
How LSPs Quote Projects
A Behind-the-Scenes Look at Solution Development, Timeline Calculations, and Pricing
by Hélène Pielmeier, Donald A. DePalma, May 31, 2016, 52 Pages View abstract  |  Download research
The quoting process can appear enigmatic for buyers of language services. Even when they send the same files to different language service providers, they get different questions, response times, degree of details in the proposal, pricing schemes, and . . .
 
Managing Transitions in the LSP Metrix Model
by Hélène Pielmeier, May 31, 2016, 8 Pages View abstract  |  Download research
LSP MetrixTM is a CSA Research assessment methodology for evaluating the level of maturity of language service providers. It details the progression of companies as their business and operational maturity evolves over six stages. The most ambitious . . .
 
Piracy Rates for Localized Software
by Arle Lommel, May 24, 2016, 10 Pages View abstract  |  Download research
Software piracy – the illegal copying, distribution, or use of unlicensed applications – is a major global concern for IT-oriented enterprises. This brief considers the role of localization on piracy by determining per-language piracy rates . . .
 
MT’s Journey to the Enterprise
by Arle Lommel, Donald A. DePalma, May 17, 2016, 46 Pages View abstract  |  Download research
As companies search for alternatives to deliver higher content volumes in more languages, machine translation (MT) is evolving from a niche solution for large enterprises into a mainstream option. Within a few years, CSA Research predicts that the majority . . .
 
The Calculus of Global Content
by Donald A. DePalma, May 17, 2016, 3 Pages View abstract  |  Download research
Translation buyers and suppliers face the challenges of massive content volumes, along with demands for faster turnaround times and more target languages, all while dealing with flat budgets. Some look to machine translation as the solution. At the same . . .
 
Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent, April 30, 2016, 3 Pages View abstract  |  Download research
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing . . .
 
Boost Your Content Strategy by Learning from Millennials
by Rebecca Ray, April 29, 2016, 2 Pages View abstract  |  Download research
Digital marketing managers - and the localization teams that support them - can tap into Millennial thinking to deepen content experiences. You can learn a great deal from this generation when updating your one- to three-year strategic plans for global . . .
 
Pragmatic Global Content Strategy
Managing Global Information Overload
by Rebecca Ray, Donald A. DePalma, April 27, 2016, 33 Pages View abstract  |  Download research
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
 
How to Win the High-Stakes RFP Game
by Hélène Pielmeier, April 25, 2016, 7 Pages View abstract  |  Download research
Requests for proposals (RFPs) or tenders are increasingly popular with buyers of language services. Buyers rely on them not only to select new suppliers but also to re-negotiate terms with existing vendors. Language service providers must therefore excel . . .
 
LSP Pricing Strategies
How to Price Services Just Right
by Hélène Pielmeier, Donald A. DePalma, April 25, 2016, 47 Pages View abstract  |  Download research
Competition in the language services market is ruthless. You can always find competitors that are willing to undercut your rates. And because most buyers view translation and interpreting as commodities, selling based on factors other than price is a . . .
 
The Art of Quoting Turnaround Times
by Hélène Pielmeier, April 25, 2016, 5 Pages View abstract  |  Download research
When language service providers quote projects and ask about deadlines, customers often joke that they need the files yesterday. Translation is frequently an afterthought, and clients rarely allocate the time for LSPs to work at a comfortable pace . . .
 
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent, April 01, 2016, 9 Pages View abstract  |  Download research
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market . . .
 
Three Threats That Affect LSP Business
by Hélène Pielmeier, March 31, 2016, 7 Pages View abstract  |  Download research
From unrealistic client demands and expectations to unfair competition, language service providers often blame revenue loss or difficulties in closing clients on external factors. But are outside circumstances really responsible? CSA Research recently . . .
 
TMS Revolution: Year of the Connector
by Benjamin B. Sargent, March 31, 2016, 5 Pages View abstract  |  Download research
Enterprises and language service providers alike integrate translation management systems (TMSes) with a wide range of applications. Competition among technology suppliers has gone into overdrive to build more and better connectors to make disparate solutions . . .
 
MarketFlex for Business-Oriented TMS
Evaluating Commercial Solutions for LSPs
by Benjamin B. Sargent, Donald A. DePalma, March 29, 2016, 47 Pages View abstract  |  Download research
The market for business-oriented translation management systems in LSP environments is growing. In the past, limited commercial options led many language service providers to develop in-house solutions. Today, commercial solutions support a range of work . . .
 
An LSP’s Guide to Quoting
Organizational Models, Processes, Automation, and KPIs Necessary to Improve Closing Ratios
by Hélène Pielmeier, Donald A. DePalma, February 29, 2016, 56 Pages View abstract  |  Download research
As clients become ever more demanding, rates and turnaround times drop, and service levels multiply. How can language service providers close more business in this highly fragmented and commoditized chaotic environment? Before they even think about sales . . .
 
Design Strong Online Quote Forms
by Hélène Pielmeier, February 29, 2016, 6 Pages View abstract  |  Download research
As part of our recent research on how language service providers handle the quoting function, CSA Research explored the use of online quote forms (see “An LSP’s Guide to Quoting,” Feb16). We analyzed quote request forms on the websites . . .
 
Specifications Improve Quality and Satisfaction
by Arle Lommel, February 29, 2016, 9 Pages View abstract  |  Download research
Many translation quality disputes between enterprises and language service providers (LSPs) arise from the lack of communication and a mismatch of expertise and expectations. Formalizing project specifications improves communication, quality outcomes, . . .
 
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