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Economic Opportunity by Industry
by Arle Lommel, Hélène Pielmeier, February 10, 2017, 5 Pages View abstract 
Language service providers large and small are on the eternal quest to find sizable clients with regular needs. Sectors that spend considerable amounts on language services represent obvious targets. CSA Research conducted a survey of 211 LSPs to analyze . . .
 
TechStack: Interpreting Management Systems
by Hélène Pielmeier, Arle Lommel, January 31, 2017, 14 Pages View abstract 
Managing scheduled interpreting jobs can be a daunting task for buyers of language services and their suppliers. Between April and August 2016, CSA Research investigated the state of interpreting management systems (IMSes) by conducting briefings and . . .
 
Account Growth through Client Care
by Arle Lommel, Hélène Pielmeier, January 27, 2017, 6 Pages View abstract 
What is the magic that turns some buyers turn into top clients? CSA Research conducted a survey of 211 LSPs to analyze information on their top three accounts. In this brief, we examine the relationship between the size of an opportunity and the time . . .
 
Does Third-Party Linguistic Review Make Sense?
by Arle Lommel, January 27, 2017, 9 Pages View abstract 
In their quest to ensure that translations meet quality expectations, some buyers of translation services work with third-party organizations to obtain linguistic reviews of content. This step is meant to assure them that content meets legal or business . . .
 
Neural MT: Sorting Fact from Fiction
by Arle Lommel, January 18, 2017, 11 Pages View abstract 
Recent developments in neural machine translation (NMT) have captured public and media attention. Predictions that this new technology will drive an artificial intelligence (AI)-based revolution in language services are common. This brief looks at: 1) . . .
 
Remove Process Waste for Greater Efficiency
by Arle Lommel, Hélène Pielmeier, January 17, 2017, 6 Pages View abstract 
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. However, many buyers of language services may be unaware of how subtle waste on their part contributes to quality and efficiency problems on a larger . . .
 
Understanding Buyer Decision Strategies
by Arle Lommel, Hélène Pielmeier, January 16, 2017, 6 Pages View abstract 
When you consider expanding your sales and marketing efforts, you may find yourself hampered by a lack of knowledge about how to find profitable opportunities. If you go after particular profiles simply because they are visible, you may miss opportunities . . .
 
SEO Essentials for Global Brands
by Benjamin B. Sargent, December 30, 2016, 6 Pages View abstract 
More than 90% of customer journeys begin with search. SEO-generated visits achieve higher conversion rates than other digital lead sources. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
CEO Characteristics that Create Successful LSPs
by Stephen Henderson, December 21, 2016, 11 Pages View abstract 
In June 2016, CSA Research published the results of its Annual Survey of the language industry, with ranking lists of the top 100 global LSPs and largest LSPs in the world’s nine regions. We identified the top executives at the 191 companies that . . .
 
Strategy: Establishing Goals and Budgets Organization-Wide
by Rebecca Ray, Donald A. DePalma, December 19, 2016, 18 Pages View abstract 
CSA Research carried out an extensive data collection and analysis initiative in preparation for Localization Maturity Model™ (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Governance: Elevating Localization as a Business Function
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 19 Pages View abstract 
In preparation for the release of Localization Maturity ModelTM 3.0, CSA Research conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016. We asked about five strategic areas - governance, strategy, . . .
 
Why Benchmarking Localization Maturity Matters
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 7 Pages View abstract 
How many times have you heard "localization is special" or "globalization only affects a few departments?" Probably too many. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization . . .
 
Top 100 Ranking of Global Brand Websites
by Benjamin B. Sargent, November 30, 2016, 7 Pages View abstract 
This brief ranks the 100 most global brands for 2016, based on CSA Research’s annual study of global websites. This year we assessed 2,657 sites. Based on that analysis, we identified 58 best practices for global customer experience (CX). Then we . . .
 
TechStack: Machine Translation
by Arle Lommel, Donald A. DePalma, November 28, 2016, 26 Pages View abstract 
Machine translation (MT) has become an essential part of many corporate strategies for content globalization. In this brief, we provide: 1) an overview of MT technology; 2) a review of how it has changed over time and how it is evolving; 3) a SWOT analysis . . .
 
Twenty Profiles of Buyers of Language Services
by Arle Lommel, Hélène Pielmeier, November 28, 2016, 13 Pages View abstract 
When language services providers try to promote the virtues of their offerings, they often comment that finding the right individual to target can amount to finding a needle in a haystack. Yet, identifying the best entry points into a prospect can improve . . .
 
Growth Strategies for LSPs
by Hélène Pielmeier, November 23, 2016, 8 Pages View abstract 
Language service providers are often at a loss on what to do next when they develop growth strategies: Should they add new services? Should they go international? Alternatively, should they just strive to close more sales within their current target . . .
 
Expanding Global Customer Experience
Best Practices from 150 Companies with 25 or More Languages
by Benjamin B. Sargent, Rebecca Ray, November 16, 2016, 52 Pages View abstract 
Global brands seek to maximize return on research and development, product design, and brand investments. As customer acquisition and engagement become increasingly digitized, these companies must reliably deliver content in dozens of languages and channels, . . .
 
Effective Market Segmentation
How LSPs Should Identify and Target the Right Market Clusters
by Donald A. DePalma, Hélène Pielmeier, November 07, 2016, 47 Pages View abstract 
Unfocused lead pipelines cause many language service providers to waste precious sales and marketing resources. They aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers that cross company sizes, industries, geographies, . . .
 
Building a Globally Integrated Organization
by Rebecca Ray, November 03, 2016, 9 Pages View abstract 
When it comes to delivering a global customer experience, you're only as good as your last performance. And your organization's ability to repeat and sustain its successes depends on the degree to which each function has globalized its business processes . . .
 
Understanding Translation Quality
by Arle Lommel, October 31, 2016, 9 Pages View abstract 
Translation “quality” is notoriously difficult to define and can be a source of debate and dispute between translation providers and buyers. To give stakeholders a point of reference to explain what they mean and expect by quality, we: 1) . . .
 
How Translators’ Perception of MT Affects Deployments
by Stephen Henderson, October 26, 2016, 11 Pages View abstract 
Freelancers sit at the front lines of translation production and their views on machine translation (MT) have a direct effect on an organization’s ability to deploy solutions. They can make or break initiatives to leverage the technology. In . . .
 
M&A in the Language Sector
by Donald A. DePalma, September 30, 2016, 13 Pages View abstract 
The language market, which will turn over US$40 billion this year, is highly fragmented and begs for consolidation. Ambitious industry players and private equity groups regularly buy language service and technology providers in an effort to scale up and . . .
 
Developing the IDP Market
Sustainability in Interpreting Delivery Platform Offerings
by Hélène Pielmeier, Arle Lommel, September 28, 2016, 44 Pages View abstract 
Announcements of interpreting delivery platforms (IDPs) that enable remote, video, telephone, and even machine interpretation appear with ever more frequency. However, limitations restrict the adoption of many offerings. Most providers offer single-purpose . . .
 
Digital Opportunity: Under- and Over-Served Languages
by Benjamin B. Sargent, Arle Lommel, September 27, 2016, 10 Pages View abstract 
Some languages historically show lower use than their market heft should warrant, such as Arabic, Hebrew, and Persian. Other languages appear more frequently than their limited market size might predict, including Bulgarian, Hungarian, and Slovak. In . . .
 
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