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How Travel and Leisure Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Hélène Pielmeier, September 30, 2015, 43 Pages View abstract   
Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and doesn’t show any sign of slowing its strong and sustained climb. Language service providers (LSPs) can rejoice because this sector . . .
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract   
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
Developing the Supply Chain for the Future
by Hélène Pielmeier, September 28, 2015, 5 Pages View abstract   
Freelance linguists are responsible for their own training. Yet, CSA Research observes in interactions and research with language service providers that LSPs have a crucial role in developing freelancers’ skill – and they usually do so without . . .
Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent, September 25, 2015, 8 Pages View abstract   
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those . . .
The Top 10 Telephone Interpreting Companies: 2015
by Stephen Henderson, August 31, 2015, 2 Pages View abstract   
In this brief, CSA Research presents the largest global providers of telephone interpreting services based on the amount of reported revenue. The list features 10 companies. . . .
The Top 20 On-Site Interpreting Companies: 2015
by Stephen Henderson, August 31, 2015, 2 Pages View abstract   
In this brief, CSA Research presents the largest global providers of on-site interpreting services based on the amount of reported revenue. The list features 20 companies. . . .
Why Language Service Providers Fail to Grow
by Stephen Henderson, August 31, 2015, 3 Pages View abstract   
In “The Fastest-Growing LSPs: 2015” (Jul15), CSA Research identified the companies with the largest growth rates and the reasons for their success. Although most of the LSPs that responded to our annual market survey grew, others stagnated, and . . .
Eight Tips for Localized App Store Optimization (ASO)
by Rebecca Ray, August 28, 2015, 6 Pages View abstract   
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
Get Your Company on the Fast Track
by Hélène Pielmeier, August 28, 2015, 5 Pages View abstract   
In CSA Research’s investigation into the maturity of language service providers, we identified a category of companies that doesn’t fit the mainstream LSP model. We characterize them as “fast-track LSPs” that are on an accelerated . . .
LSP Metrix
A Business and Operational Maturity Model for Language Service Providers
by Hélène Pielmeier, Donald A. DePalma, August 28, 2015, 124 Pages View abstract   
What does it take to succeed as a service provider in the fast-paced language services industry? LSPs come in all shapes and sizes, yet no single element defines a successful company. This extreme variability begs for structure and definition. As a result . . .
Amazon Shows a Profit and Invests in Global Growth
by Donald A. DePalma, July 31, 2015, 2 Pages View abstract   
Commerce sites such as eBay and social media like Facebook have joined Baidu, Google, Microsoft, and Yandex in bringing machine translation technology in-house as they strive to go global with continuous, integrated, and on-brand content. This brief dis . . .
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract   
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
How to Elicit International Customer Feedback
by Rebecca Ray, July 31, 2015, 4 Pages View abstract   
Localization managers often find it difficult to provide timely, high-quality feedback from international customers. Colleagues in product marketing question which localized versions to produce in the first place. Digital marketers seek insights on what . . .
The Fastest-Growing LSPs: 2015
by Hélène Pielmeier, Stephen Henderson, July 31, 2015, 11 Pages View abstract   
This brief presents the 20 language service providers with the highest sustained revenue increases over the past three years and the 20 companies that grew the most in a one-year period. It is based on the research that CSA Research conducted for its . . .
The Top 100 Language Service Providers: 2015
by Stephen Henderson, July 14, 2015, 5 Pages View abstract   
This brief presents the world’s leading providers of translation, localization, and interpreting services. The list includes nine ties, resulting in 109 companies claiming or sharing the top 100 spots. The two-letter country . . .
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract   
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
Ten Traits of Highly Successful LSPs
by Hélène Pielmeier, June 30, 2015, 3 Pages View abstract   
Why do some language service providers grow rapidly while others limp along year after year? Rapid and sustained success never happens by accident. CSA Research’s years of advisory sessions and strategy days with LSPs have helped us identify the . . .
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract   
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
Vendor Selection for Mobile App Localization Made Easy
by Rebecca Ray, June 30, 2015, 3 Pages View abstract   
Your current production model for multilingual content may integrate mobile localization without a hiccup. However, if you need to supplement your in-house, vendor, or freelancer team, this brief outlines eight essential areas to probe with potential . . .
E-Marketing Convergence Creates Opportunity for Localization Managers
by Benjamin B. Sargent, May 31, 2015, 6 Pages View abstract   
In the evolving world of e-marketing, companies strive to manage what were previously separate practices as a single, coordinated program. In this scenario, activities like corporate blogging, SEO, and pay-per-click (PPC) advertising pop out of their . . .
Global Mobile App Development
Best Practices for Mobile App Localization
by Rebecca Ray, Benjamin B. Sargent, May 29, 2015, 53 Pages View abstract   
With a billion tablets already online and four billion smartphones predicted to be in use worldwide by 2017, mobile is the next frontier for companies to implement and fine-tune the global customer experience (CX). However, mobile phones represent more . . .
Rethinking Client Language Reviews
How to Help Buyers Develop a Flexible Quality Framework
by Hélène Pielmeier, Rebecca Ray, May 29, 2015, 25 Pages View abstract   
Client language reviews – often called in-country or third-party reviews – are notorious for causing delays and frustrations for all parties involved. Reviewers may alter the meaning of translations, introduce mistakes, fall into an editing . . .
The Changing Landscape of the Language Industry
by Donald A. DePalma, May 20, 2015, 7 Pages View abstract   
In 1968, Waste Management, Inc. (WM) began an aggressive roll-up of the trash collection business in the United States and Canada, purchasing many small service companies. It disrupted the old mom-and-pop model of small providers, each owning just a few . . .
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract   
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
Making the Switch from Neutral to Regional Spanish
by Benjamin B. Sargent, April 30, 2015, 5 Pages View abstract   
Spanish comes in many variants, deeply entrenched in the regional cultures of its diverse audiences. Few organizations can afford to support all versions. However, the proliferation of social media and mobile applications has forever changed user expectations . . .
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