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The Top 10 Telephone Interpreting Companies: 2014
by Vijayalaxmi Hegde, July 23, 2014, 2 Pages
Telephone interpreting makes up 5.47% of the global language services market and is valued at approximately US$2.03 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
The Top 20 On-Site Interpreting Companies: 2014
by Vijayalaxmi Hegde, July 23, 2014, 2 Pages
On-site interpreting makes up nearly 10% of the global language services market and is valued at approximately US$3.6 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
Why Localization Matters for Corporate Buyers
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, July 18, 2014, 64 Pages
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
Seven Areas to Address for Merging Translation Groups
by Rebecca Ray, July 08, 2014, 6 Pages
Marketing and engineering or R&D managers often have questions and concerns as they centralize and merge their translation and localization functions. From engineering, Common Sense Advisory hears, "Marketing isn't very organized when it comes to translation . . .
 
Struggling to Grow? Fix the Problems
by Hélène Pielmeier, July 08, 2014, 10 Pages
Language service providers of all sizes experience plateaus in growth – even if they have the right strategy, operate efficiently, have a formal sales structure, and can differentiate themselves from competitors. What should you do when sales start . . .
 
10 Questions to Ask Your CFO
by Rebecca Ray, July 03, 2014, 4 Pages
Whether new to localization or old hands at it, translation and localization managers should become best friends with their chief financial officer (CFO) and his or her staff. Why? Even if you're not directly responsible for budgeting, you need to understand . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages
To access this brief, please log in or register. Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, . . .
 
The Top 100 Language Service Providers: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, June 25, 2014, 4 Pages
This brief presents the world’s leading providers of translation, localization, and interpreting services in 2014. The list includes two ties, resulting in 103 companies claiming or sharing the top 100 spots. The two-letter country codes listed . . .
 
Managing Underperforming Salespeople
by Hélène Pielmeier, Doug Lawrence, June 23, 2014, 7 Pages
The symptom is easy to recognize: A member of your sales team fails to meet his or her sales quota. Now what? Instead of just diving into the constant cycle of hiring and firing, executives and sales managers should examine: 1) why salespeople struggle . . .
 
Which Organizational Chart Works Best for You?
by Rebecca Ray, June 06, 2014, 14 Pages
How many people should you hire for your localization team? Do you need to employ anyone at all? What function should the team report into? Is it time to set up a center of excellence for globalization? This brief addresses these questions by presenting . . .
 
Indonesian, Malaysian, and Filipino as Online Languages
by Benjamin B. Sargent, June 04, 2014, 6 Pages
Indonesian, Malaysian, and Filipino are state-sponsored languages imposed in the twentieth century that attempt to bridge ethnically and geographically diverse populations. The intent was to achieve a unified national language for education and media . . .
 
Localization Matters for Global Procurement
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, Robert G. Stewart, May 31, 2014, 66 Pages
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
A Practitioner’s Guide to the Localization Maturity Model
Standardize Operations and Increase Visibility for Globalization (Level 2)
by Rebecca Ray, Hélène Pielmeier, May 27, 2014, 47 Pages
Many translation and localization managers fail to understand that operational success goes hand-in-hand with an appreciation and acceptance of the strategic challenges of their function. As a result, their companies struggle to implement . . .
 
Self-Assessment Checklist for Localization Maturity
by Rebecca Ray, May 27, 2014, 12 Pages
Common Sense Advisory has been assessing and benchmarking enterprises based on its Localization Maturity Model (LMM) since 2006. Our most recent research in this area clearly demonstrates that companies just starting their global expansion journey have . . .
 
Guide to Competitive Compensation Practices
by Hélène Pielmeier, May 15, 2014, 4 Pages
How much should you pay a sales representative or project manager? To help language service providers with this fundamental issue, Common Sense Advisory conducted a large-scale survey of compensation at LSPs in early 2014. In our resulting report, we . . .
 
The State of Compensation at LSPs: 2014
What Employees of Language Service Providers Earn
by Hélène Pielmeier, Donald A. DePalma, May 15, 2014, 80 Pages
Executives at language service providers need to invest wisely in people. When they pay low wages, they may lose good employees to the competition or to other industries that pay more. Yet if they offer packages that are too generous, their profitability . . .
 
A Beginner’s Guide to the Localization Maturity Model
How to Integrate Operations with Strategy (Level 1)
by Rebecca Ray, Hélène Pielmeier, April 30, 2014, 41 Pages
Companies just starting their global expansion journey have less time to figure out how to do it right than they did five to 10 years ago. International revenue is now too significant for medium- and large-sized businesses to overlook and . . .
 
Content-Based Marketing Is the New SEO
by Benjamin B. Sargent, April 30, 2014, 2 Pages
In old-school search engine optimization (SEO), the idea is to use meta keyword and description fields on every page. In new-school SEO, keyword research still retains its relevance, but its role has changed. Rather than back-filling keywords into content . . .
 
The Underserved Market for Transactional Translation
by Hélène Pielmeier, Donald A. DePalma, April 28, 2014, 6 Pages
While most language service providers (LSPs) strive to land work from localization departments with big budgets and predictable volumes of large projects, the reality of the market is different. Most of the demand comes from smaller jobs – the ones . . .
 
Selling Different Levels of Quality
by Hélène Pielmeier, Doug Lawrence, April 21, 2014, 8 Pages
Go to any translators’ forum or language conference and you will find many discussions about quality. Some language service providers (LSPs) advertise their ability to deliver different levels of quality based on their clients’ needs. Should . . .
 
Maximize the Return of Your Trade Show and Conference Strategy
How LSPs can leverage events to win more business and increase brand awareness
by Hélène Pielmeier, Donald A. DePalma, April 08, 2014, 33 Pages
Language service providers (LSPs) cite trade shows and conferences as the most effective source of revenue-generating leads (see “Marketing Strategies for LSPs,” Mar14). This finding is in line with what companies in other industries experience . . .
 
Why MT Doesn’t Appeal to Some Buyers
by Vijayalaxmi Hegde, April 02, 2014, 4 Pages
Ever-growing language needs and tighter budgets put pressure on human-produced translation models. Common Sense Advisory has long contended that machine translation (MT) will be part of the solution for certain types of content, but not all (see “Transformative . . .
 
The Top 100 Global Websites for 2014
by Benjamin B. Sargent, March 31, 2014, 7 Pages
Since 2008, Common Sense Advisory has ranked global websites by examining language coverage and ease of use for geolingual visitors – guests arriving from other countries or speaking a language other than the default offered by the site. This year, . . .
 
How to Assess the Revenue Opportunity of Clients
by Hélène Pielmeier, Doug Lawrence, March 19, 2014, 5 Pages
It is usually much easier to gain additional revenue from existing clients than from new ones. But how do you systematically maximize revenues from your customer base? The first step is to find out how much your clients spend on language-related services . . .
 
Optimizing Global Customer Experience
Auto-Navigation, Meta-Navigation, and Content Filtering on Global Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, March 18, 2014, 39 Pages
How quickly and painlessly guests find country and language appropriate content will determine the success or failure of customer experience on global websites. When the controls available on the website encumber or confuse, visitors leave before accomplishing . . .
 
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