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The Changing Landscape of the Language Industry
by Donald A. DePalma, May 20, 2015, 7 Pages View abstract  |  Download research
In 1968, Waste Management, Inc. (WM) began an aggressive roll-up of the trash collection business in the United States and Canada, purchasing many small service companies. It disrupted the old mom-and-pop model of small providers, each owning just a few . . .
 
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract  |  Download research
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
 
Making the Switch from Neutral to Regional Spanish
by Benjamin B. Sargent, April 30, 2015, 5 Pages View abstract  |  Download research
Spanish comes in many variants, deeply entrenched in the regional cultures of its diverse audiences. Few organizations can afford to support all versions. However, the proliferation of social media and mobile applications has forever changed user expectations . . .
 
The Rise and Fall of the Top Online Languages
Online Audience and GDP Benchmarks for 100 Languages in 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 29 Pages View abstract  |  Download research
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms . . .
 
Create a Winning Compensation Plan for Salespeople
by Hélène Pielmeier, April 28, 2015, 8 Pages View abstract  |  Download research
How do you compensate salespeople responsible for generating your company’s revenue? A successful compensation plan benefits both salespeople and your company. Make sure that it is aligned with your sales goals and objectives – such as acquiring . . .
 
Localization Checklist for Mobile Developers
by Rebecca Ray, April 20, 2015, 5 Pages View abstract  |  Download research
As software developers spend more time creating apps for mobile phones, tablets, and the proliferating number of devices connected to the internet, localization teams struggle to train less experienced colleagues on internationalization requirements. . . .
 
Insights on Enterprise Translation Automation
How Clients Deploy Translation Technology
by Donald A. DePalma, Fred Hollowood, April 14, 2015, 49 Pages View abstract  |  Download research
As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes . . .
 
Should You Build Your Own TMS?
by Stephen Henderson, Hélène Pielmeier, March 31, 2015, 4 Pages View abstract  |  Download research
CSA Research’s reports on both enterprises and suppliers have long demonstrated the merits of operating a translation management system (TMS). Both translation buyers and language service providers can choose from many solutions, but the first decision . . .
 
TMS Customer Satisfaction
How Users Rate TMS Solutions and Their Vendors
by Benjamin B. Sargent, Rebecca Ray, March 31, 2015, 35 Pages View abstract  |  Download research
To date, little research has been available on the level of satisfaction among decision-makers, practitioners, and end-users of TMS solutions. In October 2014, CSA Research surveyed 688 enterprise and supply side users, asking them about a range of customer . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract  |  Download research
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Improve Your Clients’ Experience
by Hélène Pielmeier, February 27, 2015, 6 Pages View abstract  |  Download research
You have probably heard your clients talk about improving their “customer experience” (CX). That’s the sum of all interactions that their prospects and customers have with them, from the first contact through selling, supporting them . . .
 
Insights on Enterprise Budgeting Practices
How Buyers Fund Their Language Service Needs
by Hélène Pielmeier, Rebecca Ray, February 27, 2015, 31 Pages View abstract  |  Download research
Language service providers need to understand how companies budget for translation in order to sell to it more effectively. Knowing who controls the budget and approves deviations helps salespeople and client service staff approach clients with proposals . . .
 
What Buyers Need to Know about Interpreting Procurement
What to Buy, How to Buy It, and How to Manage It
by Rebecca Ray, Hélène Pielmeier, Donald A. DePalma, February 12, 2015, 61 Pages View abstract  |  Download research
More and more translation buyers are taking over responsibility for procuring interpreting services for their organizations. However, rendering the spoken word into multiple languages has its own unique requirements. Based on an in-depth survey of 197 . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract  |  Download research
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
The State of the Interpreting Market
An In-Depth Look at a Fast-Growing Segment of the Language Services Market
by Hélène Pielmeier, Donald A. DePalma, January 30, 2015, 33 Pages View abstract  |  Download research
Language access policies and advances in technology have drastically changed the interpreting landscape. Spoken language services increasingly touch the general public in everyday situations. To assess the state of this fast-growing segment of the language . . .
 
Trends in Conference Interpreting
by Hélène Pielmeier, January 30, 2015, 4 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). The survey asked respondents about the type of services they use, what they spend on . . .
 
Trends in On-Site Interpretation
by Hélène Pielmeier, January 30, 2015, 7 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). Our survey asked respondents about the type of services they use, what they spend on . . .
 
Trends in Over-the-Phone Interpreting
by Hélène Pielmeier, January 30, 2015, 6 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). The survey asked respondents about the type of services they use, what they spend on . . .
 
Trends in Video Remote Interpreting
by Hélène Pielmeier, January 30, 2015, 8 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). It asked about the type of services they use, what they spend on each, and how they . . .
 
Where MT Fits in the Global Customer Experience
by Donald A. DePalma, January 27, 2015, 5 Pages View abstract  |  Download research
Is machine translation ready for real-time, customer-facing interactions? CSA Research has found that consumers and business buyers greatly prefer local-language content at every phase of the customer experience (CX). Our surveys also reveal that they . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract  |  Download research
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Translation Tools Move from Desktop to Cloudtop
by Benjamin B. Sargent, December 31, 2014, 5 Pages View abstract  |  Download research
Translation management tools have grown ever more ambitious, from the first workgroup servers to client/server architectures to web servers to multi-tenant services and elastic cloud deployment. The conception of the translation knowledge worker’s . . .
 
Top Six Reasons Why LSPs Buy a Second TMS
by Benjamin B. Sargent, December 30, 2014, 5 Pages View abstract  |  Download research
Most language service providers use a translation management system (TMS) of one kind or another. Many have two. Some have already moved away from their original deployment into a newer system. Thirty-eight percent of LSP users told us in a recent . . .
 
How to Maximize the Value of the Client-LSP Relationship
by Hélène Pielmeier, December 12, 2014, 12 Pages View abstract  |  Download research
Common Sense Advisory examined how LSPs progress from being a provider among many to becoming a full-fledged partner.This research on the client-LSP relationship outlines best practices for LSPs to maximize their efforts at each of the six progressive . . .
 
Eight Guidelines for Budgetmeisters
by Fred Hollowood, Rebecca Ray, December 08, 2014, 2 Pages View abstract  |  Download research
Translation budget managers and directors often consult Common Sense Advisory on how to win more funding and, conversely, how to avoid budget cuts. This brief summarizes eight guidelines for effective budget management, based on in-depth interviews with . . .
 
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