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Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract  |  Download research
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Improve Your Clients’ Experience
by Hélène Pielmeier, February 27, 2015, 6 Pages View abstract  |  Download research
You have probably heard your clients talk about improving their “customer experience” (CX). That’s the sum of all interactions that their prospects and customers have with them, from the first contact through selling, supporting them . . .
 
Insights on Enterprise Budgeting Practices
How Buyers Fund Their Language Service Needs
by Hélène Pielmeier, Rebecca Ray, February 27, 2015, 31 Pages View abstract  |  Download research
Language service providers need to understand how companies budget for translation in order to sell to it more effectively. Knowing who controls the budget and approves deviations helps salespeople and client service staff approach clients with proposals . . .
 
What Buyers Need to Know about Interpreting Procurement
What to Buy, How to Buy It, and How to Manage It
by Rebecca Ray, Hélène Pielmeier, Donald A. DePalma, February 12, 2015, 61 Pages View abstract  |  Download research
More and more translation buyers are taking over responsibility for procuring interpreting services for their organizations. However, rendering the spoken word into multiple languages has its own unique requirements. Based on an in-depth survey of 197 . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract  |  Download research
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
The State of the Interpreting Market
An In-Depth Look at a Fast-Growing Segment of the Language Services Market
by Hélène Pielmeier, Donald A. DePalma, January 30, 2015, 33 Pages View abstract  |  Download research
Language access policies and advances in technology have drastically changed the interpreting landscape. Spoken language services increasingly touch the general public in everyday situations. To assess the state of this fast-growing segment of the language . . .
 
Trends in Conference Interpreting
by Hélène Pielmeier, January 30, 2015, 4 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). The survey asked respondents about the type of services they use, what they spend on . . .
 
Trends in On-Site Interpretation
by Hélène Pielmeier, January 30, 2015, 7 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). Our survey asked respondents about the type of services they use, what they spend on . . .
 
Trends in Over-the-Phone Interpreting
by Hélène Pielmeier, January 30, 2015, 6 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). The survey asked respondents about the type of services they use, what they spend on . . .
 
Trends in Video Remote Interpreting
by Hélène Pielmeier, January 30, 2015, 8 Pages View abstract  |  Download research
In late 2014, CSA Research conducted a survey of 197 buyers of interpreting services from 25 countries (see “The State of the Interpreting Market,” Jan15). It asked about the type of services they use, what they spend on each, and how they . . .
 
Where MT Fits in the Global Customer Experience
by Donald A. DePalma, January 27, 2015, 5 Pages View abstract  |  Download research
Is machine translation ready for real-time, customer-facing interactions? CSA Research has found that consumers and business buyers greatly prefer local-language content at every phase of the customer experience (CX). Our surveys also reveal that they . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract  |  Download research
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Translation Tools Move from Desktop to Cloudtop
by Benjamin B. Sargent, December 31, 2014, 5 Pages View abstract  |  Download research
Translation management tools have grown ever more ambitious, from the first workgroup servers to client/server architectures to web servers to multi-tenant services and elastic cloud deployment. The conception of the translation knowledge worker’s . . .
 
Top Six Reasons Why LSPs Buy a Second TMS
by Benjamin B. Sargent, December 30, 2014, 5 Pages View abstract  |  Download research
Most language service providers use a translation management system (TMS) of one kind or another. Many have two. Some have already moved away from their original deployment into a newer system. Thirty-eight percent of LSP users told us in a recent . . .
 
How to Maximize the Value of the Client-LSP Relationship
by Hélène Pielmeier, December 12, 2014, 12 Pages View abstract  |  Download research
Common Sense Advisory examined how LSPs progress from being a provider among many to becoming a full-fledged partner.This research on the client-LSP relationship outlines best practices for LSPs to maximize their efforts at each of the six progressive . . .
 
Eight Guidelines for Budgetmeisters
by Fred Hollowood, Rebecca Ray, December 08, 2014, 2 Pages View abstract  |  Download research
Translation budget managers and directors often consult Common Sense Advisory on how to win more funding and, conversely, how to avoid budget cuts. This brief summarizes eight guidelines for effective budget management, based on in-depth interviews with . . .
 
Take Command of Your Translation Budget
Establishing a Sustainable Funding Model
by Rebecca Ray, Fred Hollowood, December 08, 2014, 39 Pages View abstract  |  Download research
There is no standard budgeting model for translation and localization teams, so managers and directors often ask Common Sense Advisory for advice on how to increase their budgets, maintain them, and keep them from being cut. Many continue to scramble . . .
 
Insights on Enterprise Buying Behaviors
How Buyers of Language Services Manage Their Vendors
by Hélène Pielmeier, Donald A. DePalma, Fred Hollowood, December 03, 2014, 34 Pages View abstract  |  Download research
Without enterprises needing translations to succeed internationally, the language services landscape would be very different. LSPs depend on these buyers for their livelihood, so they constantly seek information to better service them and sell to them . . .
 
Agile: A Quick Introduction for LSPs
by Donald A. DePalma, Rebecca Ray, November 24, 2014, 4 Pages View abstract  |  Download research
The Agile development methodology is the new norm for clients developing software - and for many of their colleagues in marketing, product development, and even customer care teams aiming to increase their speed (see "What's on the Mind of the Agile-ized . . .
 
MarketFlex for Comprehensive TMS
Evaluating Vendor Solutions for Enterprise Environments
by Benjamin B. Sargent, Donald A. DePalma, November 24, 2014, 53 Pages View abstract  |  Download research
Prospective buyers deserve objective third-party inputs to their own planning process. This MarketFlex™ report adds a new and important level of market research for language technology, equivalent to that afforded to other major software markets . . .
 
How to Evaluate Supplier Ability to Follow the Sun
by Hélène Pielmeier, November 20, 2014, 4 Pages View abstract  |  Download research
The traditional production model for translation is bursting at the seams. Enterprises need their content translated ever faster, and language service providers struggle to keep up. When you have high volumes of projects due within hours or days, you . . .
 
Evaluating the "-ities" for Cloud Deployments
by Donald A. DePalma, November 06, 2014, 2 Pages View abstract  |  Download research
Are you considering translation services or tools in the cloud? Many companies are. This brief advises reviewing cloud-based tools not just for translation functions and performance, but also for IT concerns such as reliability, availability, scalability, . . .
 
What Should We Localize, and How Deep Should We Go?
by Rebecca Ray, November 03, 2014, 5 Pages View abstract  |  Download research
Revenue from emerging markets represents sizable chunks of total revenue for many companies nowadays. The nature of documentation is changing as more and more of it is accessed through the cloud and made available via mobile. At the same time, localized . . .
 
Eight Best Practices for Successful International Acquisitions
by Hélène Pielmeier, October 28, 2014, 9 Pages View abstract  |  Download research
Mergers and acquisitions (M&As) can be an effective way to go international and become operational quickly. You can buy a company as a platform to build upon. However, acquiring a company is a lengthy process – you need to identify a suitable company . . .
 
How to Develop Round-the-Clock Production Capability
by Hélène Pielmeier, October 24, 2014, 5 Pages View abstract  |  Download research
Being able to service translation clients continuously is becoming a major differentiator for language service providers aiming to sell to multinational companies or to businesses with high volumes of rush projects. LSPs may choose to offer this service . . .
 
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