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Digital Campaign Management and Localization
Winning the Attention Game for Global Audiences
by Benjamin B. Sargent, Rebecca Ray, November 18, 2015, 35 Pages View abstract   
Corporate strategy increasingly relies on digital strategy. Content interactions shape everything from brand awareness to customer loyalty. Yet proliferating device platforms, online channels, and content formats challenge even the savviest marketing . . .
Wearables: The Next Localization Frontier
by Rebecca Ray, Benjamin B. Sargent, November 13, 2015, 6 Pages View abstract   
More than 90 million wearable devices are connected to the internet, with more added every day. While the iPhone and Android platforms were designed as multilingual from the start, that isn’t always the case for wearables. In this brief, we describe . . .
Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract   
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
Assessing the Strength of Your LSP’s Supply Chain
by Hélène Pielmeier, October 29, 2015, 9 Pages View abstract   
When assessing language service providers, buyers tend to focus on evaluating company characteristics and capabilities. Few dig deep enough into the LSPs’ supply chain to quantify the odds of obtaining the desired quality – on time and within . . .
LSP Use of Technology in 2015
by Benjamin B. Sargent, October 29, 2015, 5 Pages View abstract   
How do translation providers use the specialized technology of the industry in 2015? Where is each type of system most concentrated? This brief presents data on the use of translation memory (TM), translation management systems (TMS), and machine translation . . .
Subcontracting to Other LSPs
by Hélène Pielmeier, October 29, 2015, 6 Pages View abstract   
Language service providers notoriously tap the capacity of other LSPs to get work done, thereby creating a multi-layer supply chain. As part of CSA Research’s interviews on vendor management best practices, we identified several issues that we discuss . . .
Vendor Management at LSPs
The How-To Guide to Designing and Evolving the Function
by Hélène Pielmeier, Benjamin B. Sargent, October 29, 2015, 55 Pages View abstract   
Supply chain management has taken on an increasingly important role at language service providers. It stems from ever more specific and rigorous client requirements, intense price pressure, the depth of subcontracting to peers, and the diversification . . .
Growth and Compression in Translation Pricing
by Stephen Henderson, October 13, 2015, 2 Pages View abstract   
CSA Research conducted its annual study of the market for outsourced language services and technology for the 11th consecutive year (see “The Language Service Market: 2015,” Jun15). Participants listed their three fastest-growing language . . .
How Travel and Leisure Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Hélène Pielmeier, September 30, 2015, 43 Pages View abstract   
Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and doesn’t show any sign of slowing its strong and sustained climb. Language service providers (LSPs) can rejoice because this sector . . .
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract   
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
Developing the Supply Chain for the Future
by Hélène Pielmeier, September 28, 2015, 5 Pages View abstract   
Freelance linguists are responsible for their own training. Yet, CSA Research observes in interactions and research with language service providers that LSPs have a crucial role in developing freelancers’ skill – and they usually do so without . . .
Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent, September 25, 2015, 8 Pages View abstract   
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those . . .
The Top 10 Telephone Interpreting Companies: 2015
by Stephen Henderson, August 31, 2015, 2 Pages View abstract   
In this brief, CSA Research presents the largest global providers of telephone interpreting services based on the amount of reported revenue. The list features 10 companies. . . .
The Top 20 On-Site Interpreting Companies: 2015
by Stephen Henderson, August 31, 2015, 2 Pages View abstract   
In this brief, CSA Research presents the largest global providers of on-site interpreting services based on the amount of reported revenue. The list features 20 companies. . . .
Why Language Service Providers Fail to Grow
by Stephen Henderson, August 31, 2015, 3 Pages View abstract   
In “The Fastest-Growing LSPs: 2015” (Jul15), CSA Research identified the companies with the largest growth rates and the reasons for their success. Although most of the LSPs that responded to our annual market survey grew, others stagnated, and . . .
Eight Tips for Localized App Store Optimization (ASO)
by Rebecca Ray, August 28, 2015, 6 Pages View abstract   
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
Get Your Company on the Fast Track
by Hélène Pielmeier, August 28, 2015, 5 Pages View abstract   
In CSA Research’s investigation into the maturity of language service providers, we identified a category of companies that doesn’t fit the mainstream LSP model. We characterize them as “fast-track LSPs” that are on an accelerated . . .
LSP Metrix
A Business and Operational Maturity Model for Language Service Providers
by Hélène Pielmeier, Donald A. DePalma, August 28, 2015, 124 Pages View abstract   
What does it take to succeed as a service provider in the fast-paced language services industry? LSPs come in all shapes and sizes, yet no single element defines a successful company. This extreme variability begs for structure and definition. As a result . . .
Amazon Shows a Profit and Invests in Global Growth
by Donald A. DePalma, July 31, 2015, 2 Pages View abstract   
Commerce sites such as eBay and social media like Facebook have joined Baidu, Google, Microsoft, and Yandex in bringing machine translation technology in-house as they strive to go global with continuous, integrated, and on-brand content. This brief dis . . .
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract   
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
How to Elicit International Customer Feedback
by Rebecca Ray, July 31, 2015, 4 Pages View abstract   
Localization managers often find it difficult to provide timely, high-quality feedback from international customers. Colleagues in product marketing question which localized versions to produce in the first place. Digital marketers seek insights on what . . .
The Fastest-Growing LSPs: 2015
by Hélène Pielmeier, Stephen Henderson, July 31, 2015, 11 Pages View abstract   
This brief presents the 20 language service providers with the highest sustained revenue increases over the past three years and the 20 companies that grew the most in a one-year period. It is based on the research that CSA Research conducted for its . . .
The Top 100 Language Service Providers: 2015
by Stephen Henderson, July 14, 2015, 5 Pages View abstract   
This brief presents the world’s leading providers of translation, localization, and interpreting services. The list includes nine ties, resulting in 109 companies claiming or sharing the top 100 spots. The two-letter country . . .
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract   
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
Ten Traits of Highly Successful LSPs
by Hélène Pielmeier, June 30, 2015, 3 Pages View abstract   
Why do some language service providers grow rapidly while others limp along year after year? Rapid and sustained success never happens by accident. CSA Research’s years of advisory sessions and strategy days with LSPs have helped us identify the . . .
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