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Localization Maturity Model: Release 3.0
Benchmarking Your Globalization Journey
by Rebecca Ray, Donald A. DePalma, May 03, 2017, 39 Pages View abstract 
You can't meet today's global market expectations or outpace local competitors with old-school practices. A more demanding business landscape requires more responsive localization. Sophisticated procedures and behaviors that previously characterized more . . .
 
TechStack: Translation Quality and In-Context Review Tools
by Arle Lommel, Donald A. DePalma, March 24, 2017, 17 Pages View abstract 
Translation quality assurance and assessment (TQA) and in-context review tools assist linguists in identifying errors in translated content and fixing them. They play a vital role in helping translation providers and requesters alike understand how well . . .
 
Mobile and Speech Raise the Bar for Localization
by Donald A. DePalma, March 08, 2017, 9 Pages View abstract 
Over the last 20 years, the computer has morphed into an essential and increasingly personal part of life as the cost, size, and complexity of devices plummeted. What's next? Phones, wearables, and the Internet of Things will place more connectivity and . . .
 
Automation: Implementing Technology within Limits
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 11 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Organization: Building Excellence at Every Stage
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 15 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016 . . .
 
Process: Globalizing Enterprise-Wide
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 16 Pages View abstract 
Localization teams depend on formal processes to enable on-time delivery of ever-growing volumes of content in multiplying numbers of languages. However, our research shows that an organization is never responsive enough to its domestic multicultural . . .
 
Strategy: Establishing Goals and Budgets Organization-Wide
by Rebecca Ray, Donald A. DePalma, December 19, 2016, 17 Pages View abstract 
CSA Research carried out an extensive data collection and analysis initiative in preparation for Localization Maturity Model™ (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Governance: Elevating Localization as a Business Function
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 18 Pages View abstract 
In preparation for the release of Localization Maturity ModelTM 3.0, CSA Research conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016. We asked about five strategic areas - governance, strategy, . . .
 
Why Benchmarking Localization Maturity Matters
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 7 Pages View abstract 
How many times have you heard "localization is special" or "globalization only affects a few departments?" Probably too many. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization . . .
 
TechStack: Machine Translation
by Arle Lommel, Donald A. DePalma, November 28, 2016, 26 Pages View abstract 
Machine translation (MT) has become an essential part of many corporate strategies for content globalization. In this brief, we provide: 1) an overview of MT technology; 2) a review of how it has changed over time and how it is evolving; 3) a SWOT analysis . . .
 
Effective Market Segmentation
How LSPs Should Identify and Target the Right Market Clusters
by Donald A. DePalma, Hélène Pielmeier, November 07, 2016, 47 Pages View abstract 
Unfocused lead pipelines cause many language service providers to waste precious sales and marketing resources. They aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers that cross company sizes, industries, geographies, . . .
 
M&A in the Language Sector
by Donald A. DePalma, September 30, 2016, 13 Pages View abstract 
The language market, which will turn over US$40 billion this year, is highly fragmented and begs for consolidation. Ambitious industry players and private equity groups regularly buy language service and technology providers in an effort to scale up and . . .
 
Interpreters at the Push of a Button
How to Select Interpreting Delivery Platforms (IDPs)
by Hélène Pielmeier, Donald A. DePalma, August 31, 2016, 40 Pages View abstract 
In this report, we introduce the term “interpreting delivery platforms” (IDP) to describe applications designed to support the delivery of spoken-word language services. They include systems for over-the-phone interpreting (OPI), video remote . . .
 
Global Website Assessment Index 2016
by Benjamin B. Sargent, Donald A. DePalma, July 29, 2016, 61 Pages View abstract 
Digital operations require increasing complexity and larger budgets as brands launch content-driven campaigns across a greater number of channels, countries, and languages. Marketing and digital production teams need hard data for building business cases . . .
 
Machine Translation: Which Type Works Best?
by Donald A. DePalma, July 28, 2016, 11 Pages View abstract 
Just a few years ago it seemed that the decade-old battle between rule-based and statistical machine translation had ended, with statistical approaches dominating and rule-based systems occupying a niche role in the industry. Hybrid technology that combines . . .
 
The Language Services Market: 2016
Annual Review of the Services and Technology Industry That Supports the Delivery of Translation, Localization, and Interpreting
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2016, 100 Pages View abstract 
People around the world prefer communicating in their native tongue. That fact will drive the language industry to US$40 billion in revenue for 2016. To support this growth, language service and technology providers are extending their repertoire beyond . . .
 
Five Questions to Identify More Evolved Prospects
by Donald A. DePalma, June 24, 2016, 4 Pages View abstract 
The market segmentation strategy for a language service provider may involve serious triage of business opportunities, even to the point of rejecting prospective clients. A major reason for not working with a given prospect is low localization maturity . . .
 
MT Is Unavoidable to Keep Up with Content Volumes
by Donald A. DePalma, June 17, 2016, 3 Pages View abstract 
Mainstream media report the criticisms of linguists and other specialists who decry the quality of machine translation (MT). However, language service providers experience increased pressure to adopt MT if they haven't done so yet. This brief describes . . .
 
Post-Editing Goes Mainstream
How LSPs Use MT to Meet Client Demands
by Arle Lommel, Donald A. DePalma, June 17, 2016, 33 Pages View abstract 
Language service providers face increasing price pressure as well as growing demand from prospects and clients for post-edited machine translation (PEMT). If forces them to address the fundamental question of whether to implement MT in the workflows and . . .
 
How LSPs Quote Projects
A Behind-the-Scenes Look at Solution Development, Timeline Calculations, and Pricing
by Hélène Pielmeier, Donald A. DePalma, May 31, 2016, 52 Pages View abstract 
The quoting process can appear enigmatic for buyers of language services. Even when they send the same files to different language service providers, they get different questions, response times, degree of details in the proposal, pricing schemes, and . . .
 
MT’s Journey to the Enterprise
by Arle Lommel, Donald A. DePalma, May 17, 2016, 46 Pages View abstract 
As companies search for alternatives to deliver higher content volumes in more languages, machine translation (MT) is evolving from a niche solution for large enterprises into a mainstream option. Within a few years, CSA Research predicts that the majority . . .
 
The Calculus of Global Content
by Donald A. DePalma, May 17, 2016, 3 Pages View abstract 
Translation buyers and suppliers face the challenges of massive content volumes, along with demands for faster turnaround times and more target languages, all while dealing with flat budgets. Some look to machine translation as the solution. At the same . . .
 
Pragmatic Global Content Strategy
Managing Global Information Overload
by Rebecca Ray, Donald A. DePalma, April 27, 2016, 33 Pages View abstract 
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
 
LSP Pricing Strategies
How to Price Services Just Right
by Hélène Pielmeier, Donald A. DePalma, April 25, 2016, 47 Pages View abstract 
Competition in the language services market is ruthless. You can always find competitors that are willing to undercut your rates. And because most buyers view translation and interpreting as commodities, selling based on factors other than price is a . . .
 
MarketFlex for Business-Oriented TMS
Evaluating Commercial Solutions for LSPs
by Benjamin B. Sargent, Donald A. DePalma, March 29, 2016, 47 Pages View abstract 
The market for business-oriented translation management systems in LSP environments is growing. In the past, limited commercial options led many language service providers to develop in-house solutions. Today, commercial solutions support a range of work . . .
 
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