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How Single-Language Vendors Can Sell to Direct Clients
by Nataly Kelly, Hélène Pielmeier, February 28, 2013, 6 Pages View abstract 
Single-language vendors (SLVs) frequently ask us for advice on how to reduce their dependence on sales to multi-language vendors (MLVs). They would like to add more direct customers to their client portfolio but are often worried about how their MLV customers . . .
 
Profitability in the Language Services Market
Gross Profit Margin Data for Translation and Interpreting Providers
by Nataly Kelly, Hélène Pielmeier, February 08, 2013, 29 Pages View abstract 
When individuals establish a language service provider (LSP), they often do so out of a passion for translation or interpreting. However, few companies know how to tightly control the elements that allow them to be profitable. While some acquire this . . .
 
Nine Signs Your LSP Needs to Step Up Its Game
by Hélène Pielmeier, Nataly Kelly, January 31, 2013, 4 Pages View abstract 
Although buyers often intuitively know when they have a great vendor, they sometimes can’t tell whether a certain negative behavior is the norm in the industry or their supplier’s performance is subpar. How do you know what . . .
 
How to Win More Business from Other LSPs
by Hélène Pielmeier, Nataly Kelly, December 17, 2012, 5 Pages View abstract 
“How can we become the top vendor for our language service provider (LSP) clients?” Companies that derive revenue from other LSPs – usually single-language vendors (SLVs) and regional language vendors (RLVs) – often ask this question . . .
 
Voices from the Freelance Translator Community
Independent Translation Professionals Sound Off
by Nataly Kelly, Donald A. DePalma, Vijayalaxmi Hegde, December 06, 2012, 36 Pages View abstract 
Freelance translators make up the largest single group of industry stakeholders, with hundreds of thousands throughout the world. Thus, they have the potential to wield a great deal of collective power over other stakeholders. However, as we’ve . . .
 
Can Your Production Model Handle the Pressure?
by Hélène Pielmeier, Nataly Kelly, November 30, 2012, 4 Pages View abstract 
Many language service providers (LSPs) choose a production model with the expectation that they can apply it routinely and repeatedly. Our study of production models confirmed that most production models are not very flexible and are stressed by even . . .
 
Translation Production Models
Matching Linguistic Resources and Processes to Client Needs
by Hélène Pielmeier, Nataly Kelly, November 30, 2012, 36 Pages View abstract 
While there is no industry-wide agreement on the required steps to produce a translation, many defer to the notion that “translate-edit-proof” (TEP) is the de facto standard when it comes to the linguistic steps carried out on translation . . .
 
How Manufacturing Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Nataly Kelly, October 31, 2012, 35 Pages View abstract 
The manufacturing vertical represents an enormous opportunity for all suppliers in the language services industry, be they freelancers, small agencies, single-language vendors, medium-sized firms, or large multi-language vendors. Estimated at US$11.13 . . .
 
An Ounce of Name Evaluation Is Worth a Pound of Cure
by Talia Baruch, Nataly Kelly, August 20, 2012, 4 Pages View abstract 
In March 2012, Nike launched a sneaker called the Black and Tan. There was just one problem. To use the words of the president of the Irish Lobby for Immigration Reform, the name of the shoe “would be the American equivalent of calling a sneaker . . .
 
To Adapt or Not to Adapt Your Brand Name
by Talia Baruch, Nataly Kelly, August 20, 2012, 2 Pages View abstract 
It’s a question that many companies wrestle with when moving into other markets, especially ones that speak languages written in non-Latin scripts: Should we adapt our brand name? For many global companies, brand name adaptation can be a painful . . .
 
Nine Software Tools for Interpreter Scheduling
by Vijayalaxmi Hegde, Nataly Kelly, August 01, 2012, 6 Pages View abstract 
The on-site interpreting industry is worth US$4.8 billion in 2012 (see “The Language Services Market: 2012,” May12). The service ranks #2 by market share, next only to translation. Yet, the industry has very few tools to schedule and book . . .
 
The Global Branding Myth
Why All Branding Is Local – and What You Need to Do about It
by Nataly Kelly, August 01, 2012, 26 Pages View abstract 
Where does global branding end and where does product localization begin? The line is not always clear. Achieving any level of success in more than one market takes customization, tuning, and adaptation to match local requirements. Oddly enough, the people . . .
 
Translation Opportunities in Africa
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 11 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Africa? This report provides estimates of the economic opportunity for LSPs available in the region and one major economy within it – South Africa. This report should be . . .
 
Translation Opportunities in Asia
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 16 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Asia? This report provides estimates of the economic opportunity for LSPs available in the region and in six major countries within it – China, India, Israel, Japan, Malaysia, . . .
 
Translation Opportunities in Eastern Europe
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 20 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Eastern Europe? This report provides estimates of the economic opportunity for LSPs available in the region and in seven major countries within it – Czech Republic, Hungary, . . .
 
Translation Opportunities in Latin America
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 12 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Latin America? This report provides estimates of the economic opportunity for LSPs available in the region and in three major countries within it – Argentina, Brazil, and . . .
 
Translation Opportunities in North America
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 13 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in North America? This report provides estimates of the economic opportunity for LSPs available in the region and in the two countries within it – the United States and Canada . . .
 
Translation Opportunities in Northern Europe
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 12 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Northern Europe? This report provides estimates of the economic opportunity for LSPs available in the region and in three major countries within it – Ireland, Sweden, and . . .
 
Translation Opportunities in Oceania
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 10 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Oceania? This report provides estimates of the economic opportunity for LSPs available in the region and in one country within it – Australia. This report should be used . . .
 
Translation Opportunities in Southern Europe
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 13 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Southern Europe? This report provides estimates of the economic opportunity for LSPs available in the region and in three major countries within it – Italy, Portugal, and . . .
 
Translation Opportunities in Western Europe
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 15 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Western Europe? This report provides estimates of the economic opportunity for LSPs available in the region and in five major countries within it – Belgium, France, Germany, . . .
 
Where to Find the Global Translation Money
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 5 Pages View abstract 
Which industries spend the most on language services and technology in 2012? In this brief, Common Sense Advisory reveals the global composition of the language services market. We also list how much each vertical sector contributes. In addition, we’ve . . .
 
How Taglines Can Make or Break a Global Brand
by Talia Baruch, Nataly Kelly, June 30, 2012, 3 Pages View abstract 
Taglines are truly powerful. One brief phrase can define your brand identity and set you apart from the competition. When combined with your brand name and logo, a tagline can make your brand sing. When consumers make the long-lasting link between . . .
 
The Language Services Market: 2012
by Nataly Kelly, Donald A. DePalma, Robert G. Stewart, May 31, 2012, 62 Pages View abstract 
Looking for our most recent annual market study? Click here for "The Language Services Market: 2014." Our comprehensive study of the market for translation, localization, interpreting and other language services in 2012 includes information on underlying . . .
 
The Top 100 Language Service Providers
by Nataly Kelly, Donald A. DePalma, May 31, 2012, 9 Pages View abstract 
In this extract from "The Language Services Market: 2012," we present the world’s largest providers of translation, localization, and interpreting services in 2012. We also size the market based on reported revenue data, and present our projections . . .
 
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