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The ROI of Customer Engagement
The Business Case for Localizing the Global Customer Journey
by Donald A. DePalma, Rebecca Ray, September 15, 2017, 35 Pages View abstract 
Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of buyers getting what they want is their ability . . .
 
Mobile and Speech Raise the Bar for Localization
by Donald A. DePalma, March 08, 2017, 9 Pages View abstract 
Over the last 20 years, the computer has morphed into an essential and increasingly personal part of life as the cost, size, and complexity of devices plummeted. What's next? Phones, wearables, and the Internet of Things will place more connectivity and . . .
 
Top 100 Ranking of Global Brand Websites
by Benjamin B. Sargent, November 30, 2016, 7 Pages View abstract 
This brief ranks the 100 most global brands for 2016, based on CSA Research’s annual study of global websites. This year we assessed 2,657 sites. Based on that analysis, we identified 58 best practices for global customer experience (CX). Then we . . .
 
Expanding Global Customer Experience
Best Practices from 150 Companies with 25 or More Languages
by Benjamin B. Sargent, Rebecca Ray, November 16, 2016, 52 Pages View abstract 
Global brands seek to maximize return on research and development, product design, and brand investments. As customer acquisition and engagement become increasingly digitized, these companies must reliably deliver content in dozens of languages and channels, . . .
 
Digital Opportunity: Under- and Over-Served Languages
by Benjamin B. Sargent, Arle Lommel, September 27, 2016, 10 Pages View abstract 
Some languages historically show lower use than their market heft should warrant, such as Arabic, Hebrew, and Persian. Other languages appear more frequently than their limited market size might predict, including Bulgarian, Hungarian, and Slovak. In . . .
 
Global Website Assessment Index 2016
by Benjamin B. Sargent, Donald A. DePalma, July 29, 2016, 61 Pages View abstract 
Digital operations require increasing complexity and larger budgets as brands launch content-driven campaigns across a greater number of channels, countries, and languages. Marketing and digital production teams need hard data for building business cases . . .
 
Arabic Regional Variants for Global Brands
by Benjamin B. Sargent, June 14, 2016, 6 Pages View abstract 
Arabic poses a unique challenge to digital brands. On the one hand, it is the seventh most important online language, with a total audience of 166 million and US$1.7 trillion in 2016. On the other hand, we conclude that Arabic is not a single digital . . .
 
Piracy Rates for Localized Software
by Arle Lommel, May 24, 2016, 10 Pages View abstract 
Software piracy – the illegal copying, distribution, or use of unlicensed applications – is a major global concern for IT-oriented enterprises. This brief considers the role of localization on piracy by determining per-language piracy rates . . .
 
Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent, April 30, 2016, 3 Pages View abstract 
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing . . .
 
Boost Your Content Strategy by Learning from Millennials
by Rebecca Ray, April 29, 2016, 2 Pages View abstract 
Digital marketing managers - and the localization teams that support them - can tap into Millennial thinking to deepen content experiences. You can learn a great deal from this generation when updating your one- to three-year strategic plans for global . . .
 
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent, April 01, 2016, 9 Pages View abstract 
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market . . .
 
Consumer Language Preferences by Country
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 1 Pages View abstract 
Reports from CSA Research on the behaviors and preferences of information consumers definitively prove that far fewer consumers will buy or even consider products and services if they’re not provided in their mother tongue (see “Can’t . . .
 
Consumer Language Preferences for Brazil
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Brazil and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for China
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in China and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Egypt
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Egypt and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for France
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in France and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Germany
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Germany and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Indonesia
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Indonesia and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of . . .
 
Consumer Language Preferences for Japan
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Japan and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Russia
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Russia and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Spain
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Spain and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Turkey
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Turkey and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Eight Areas Where You Can Help Clients Improve ASO
by Rebecca Ray, January 26, 2016, 7 Pages View abstract 
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
 
Digital Campaign Management and Localization
Winning the Attention Game for Global Audiences
by Benjamin B. Sargent, Rebecca Ray, November 18, 2015, 35 Pages View abstract 
Corporate strategy increasingly relies on digital strategy. Content interactions shape everything from brand awareness to customer loyalty. Yet proliferating device platforms, online channels, and content formats challenge even the savviest marketing . . .
 
Wearables: The Next Localization Frontier
by Rebecca Ray, Benjamin B. Sargent, November 13, 2015, 6 Pages View abstract 
More than 90 million wearable devices are connected to the internet, with more added every day. While the iPhone and Android platforms were designed as multilingual from the start, that isn’t always the case for wearables. In this brief, we describe . . .
 
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