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Essential Data to Increase Language Investment
by Rebecca Ray, Arle Lommel, January 16, 2019, 12 Pages View abstract 
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home . . .
 
Getting Language Tagging Right
by Arle Lommel, January 09, 2019, 11 Pages View abstract 
Language tagging refers to the use of standardized codes that identify the language or locale (combination of language and location) of digital content. Getting it right helps improve search results, brand recognition across languages, and global customer . . .
 
Global Website Assessment Index 2019
by Benjamin B. Sargent, Arle Lommel, January 02, 2019, 42 Pages View abstract 
How many languages does your brand speak? This year’s report examines language choices available on 2,817 prominent websites in 37 industry sectors. We present data for each sector in an infographic detailing the relative popularity of languages . . .
 
Top Target Languages by Vertical Sector: 2019
by Arle Lommel, Benjamin B. Sargent, January 02, 2019, 43 Pages View abstract 
This report examines demand for various target languages on 2,709 leading global websites – both multilingual and monolingual – within 35 vertical industry sectors. It reveals the top target languages for sites authored in English versus in . . .
 
What Keeps CEOs of Top LSPs Awake?
by Hélène Pielmeier, December 21, 2018, 5 Pages View abstract 
What priorities do language services providers set for themselves and where do they encounter challenges? This report is based on two business confidence surveys of CEOs of the Top 100 LSPsTM – the first conducted in January 2018 with 85 executives . . .
 
Onboarding Executives New to Translation
by Rebecca Ray, December 19, 2018, 5 Pages View abstract 
Just when you think you have all the support required to implement a new global content strategy, a notice for the latest reorg pops up in email or your boss announces the hiring of a new executive to oversee global content. No need to grit your teeth . . .
 
Global Digital Transformation Staffing: Six Correlations
by Rebecca Ray, December 12, 2018, 7 Pages View abstract 
We present survey results related to staffing from our global digital transformation research series. They are based on a survey of 53 content marketing and localization managers conducted in September 2018 and enable enterprises to benchmark themselves . . .
 
Global Digital Transformation Goals: Four Correlations
by Rebecca Ray, December 05, 2018, 6 Pages View abstract 
We present survey results from our global digital transformation research series based a survey of 53 content marketing and localization managers conducted in September 2018. This data related to goals enables enterprises to benchmark themselves in four . . .
 
How to Engage Global Procurement as Your Ally
Understanding the Relationship between LSPs and Procurement Teams
by Alison Toon, Hélène Pielmeier, December 05, 2018, 18 Pages View abstract 
When selling to enterprises, language service providers usually come into contact with the procurement team, whose members are responsible for procedures related to buying services. These may not be the people responsible for choosing what must be translated, . . .
 
Global Digital Transformation Overview: Six Correlations
by Rebecca Ray, November 28, 2018, 7 Pages View abstract 
We present top level survey results from our global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018. This data enables enterprises to benchmark themselves in six areas . . .
 
The Fastest-Growing LSPs: 2018
by Donald A. DePalma, Hélène Pielmeier, November 28, 2018, 26 Pages View abstract 
Profitability and revenue growth remain the two most important benchmarks for language service providers. This report analyzes revenue as it: presents the fastest-growing providers from our annual market ranking; evaluates the factors that drive growth, . . .
 
Global Digital Transformation: Why Firms Fail
by Rebecca Ray, Donald A. DePalma, October 31, 2018, 13 Pages View abstract 
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t . . .
 
Global Digital Transformation: The Customer Journey
by Rebecca Ray, Donald A. DePalma, October 17, 2018, 19 Pages View abstract 
Localization teams cannot ignore what’s going on around them as corporate goals, staff structures, and processes evolve due to digital transformation initiatives. They must fight for their rightful place in planning and design forums to ensure that . . .
 
How Deeply Should You Localize?
by Arle Lommel, Benjamin B. Sargent, September 28, 2018, 6 Pages View abstract 
Many enterprises boast impressive numbers of languages on their websites, but just how deep does their localization go? What is the optimal mix of locale breadth versus depth? CSA Research examined more than 2.4 million individual pages from 1,348 multilingual . . .
 
Localization Depth and Language Choice
by Arle Lommel, Benjamin B. Sargent, September 28, 2018, 7 Pages View abstract 
Many enterprises boast impressive numbers of languages on their websites, but most of them have just a fraction as much content as the primary brand website does in the source language. CSA Research examined more than 2.4 million individual pages from . . .
 
Module 4. How to Select a Machine Translation System
CSA Research eLearning Series: Machine Translation for Language Service Providers
by Arle Lommel, September 26, 2018, 1 Pages View abstract 
One of the primary challenges language service providers face in implementing machine translation (MT) is in selecting vendors that will meet their needs. This module delivers a process for shortlisting viable candidates and then diving into details to . . .
 
Module 5. Training Machine Translation Systems
CSA Research eLearning Series: Machine Translation for Language Service Providers
by Arle Lommel, September 26, 2018, 1 Pages View abstract 
When language service providers work with advanced MT systems, they need to train them with relevant data to improve quality and relevance to their and their clients’ needs. This module examines how implementers accomplish this vital task. It focuses . . .
 
Module 1: Machine Translation: Foundation and Fundamentals
CSA Research eLearning Series: Machine Translation for Language Service Providers
by Arle Lommel, September 21, 2018, 1 Pages View abstract 
This module in CSA’s eLearning series on machine translation (MT) provides an introduction to the basics of the technology. It defines MT technology and discusses the four basic types in use today and how they work: rule-based, statistical, hybrid, . . .
 
Module 2: Business Use Cases for Machine Translation (MT)
CSA Research eLearning Series: Machine Translation for Language Service Providers
by Arle Lommel, September 21, 2018, 1 Pages View abstract 
Machine translation (MT) can fulfill many different roles within a language service provider’s organization. This module examines four primary scenarios: MT for internal productivity, post-edited MT, providing raw MT as a service for clients, and . . .
 
Module 3: Deploying Machine Translation (MT)
CSA Research eLearning Series: Machine Translation for Language Service Providers
by Arle Lommel, September 21, 2018, 1 Pages View abstract 
Language service providers will find many different ways to obtain machine translation (MT) services today, ranging from free, online services to building their own engines. Each approach has its place to meet different demands. This module delves into . . .
 
Four Trends in Intelligent Content for LSPs
by Arle Lommel, Donald A. DePalma, September 18, 2018, 23 Pages View abstract 
Intelligent content consists of text, graphics, video, or audio materials that are self-describing, semantically rich, and interlinked. Because they encode meaning in machine-interpretable formats, computers can re-format, re-purpose, and transform them . . .
 
Four Futures for Global Intelligent Content
by Arle Lommel, Donald A. DePalma, September 07, 2018, 25 Pages View abstract 
Machine learning may be a buzzword right now, but the transformations it enables are as important as the shift to digitalization that began in the 1980s and took off with the internet. Starting in 2015, the combination of big data – amplified by . . .
 
Re-assessing Translation Proxy Solutions
by Benjamin B. Sargent, August 29, 2018, 7 Pages View abstract 
Search for “translation proxy” and you may turn up negative articles from technology providers. Early deployments gave it an enduring reputation as a substandard, “not real localization” approach for websites or apps. However, . . .
 
Translation Management at the Crossroads
by Benjamin B. Sargent, Donald A. DePalma, August 15, 2018, 8 Pages View abstract 
Enterprise software vendors compete for customer deployments against a backdrop of revolution in the architectures and delivery models of commercial software solutions. In the translation management system (TMS) market, CSA Research analyzes how new models . . .
 
Supporting Chinese
Linguistic Considerations for a Language in Multiple Locales
by Douglas-Val Ziegler, Donald A. DePalma, July 31, 2018, 32 Pages View abstract 
China is the world's second largest but for the last decade its fastest-growing economy. Its billion-plus residents represent huge opportunities both for national companies and for foreign firms able to tap into the market. This report introduces the . . .
 
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