Research

Global Digital Transformation Staffing: Six Correlations

by Rebecca Ray, December 12, 2018, 7 Pages View abstract

We present survey results related to staffing from our global digital transformation research series. They are based on a survey of 53 content marketing and localization managers conducted in September 2018 and enable enterprises to benchmark themselves . . .

Global Digital Transformation Goals: Four Correlations

by Rebecca Ray, December 05, 2018, 6 Pages View abstract

We present survey results from our global digital transformation research series based a survey of 53 content marketing and localization managers conducted in September 2018. This data related to goals enables enterprises to benchmark themselves in four . . .

How to Engage Global Procurement as Your Ally
Understanding the Relationship between LSPs and Procurement Teams

by Alison Toon, Hélène Pielmeier, December 05, 2018, 18 Pages View abstract

When selling to enterprises, language service providers usually come into contact with the procurement team, whose members are responsible for procedures related to buying services. These may not be the people responsible for choosing what must be translated, . . .

Global Digital Transformation Overview: Six Correlations

by Rebecca Ray, November 28, 2018, 7 Pages View abstract

We present top level survey results from our global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018. This data enables enterprises to benchmark themselves in six areas . . .

The Fastest-Growing LSPs: 2018

by Donald A. DePalma, Hélène Pielmeier, November 28, 2018, 26 Pages View abstract

Profitability and revenue growth remain the two most important benchmarks for language service providers. This report analyzes revenue as it: presents the fastest-growing providers from our annual market ranking; evaluates the factors that drive growth, . . .

Global Digital Transformation: Why Firms Fail

by Rebecca Ray, Donald A. DePalma, October 31, 2018, 13 Pages View abstract

Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t . . .

Global Digital Transformation: The Customer Journey

by Rebecca Ray, Donald A. DePalma, October 17, 2018, 19 Pages View abstract

Localization teams cannot ignore what’s going on around them as corporate goals, staff structures, and processes evolve due to digital transformation initiatives. They must fight for their rightful place in planning and design forums to ensure that . . .

How Deeply Should You Localize?

by Arle Lommel, Benjamin B. Sargent, September 28, 2018, 6 Pages View abstract

Many enterprises boast impressive numbers of languages on their websites, but just how deep does their localization go? What is the optimal mix of locale breadth versus depth? CSA Research examined more than 2.4 million individual pages from 1,348 multilingual . . .

Localization Depth and Language Choice

by Arle Lommel, Benjamin B. Sargent, September 28, 2018, 7 Pages View abstract

Many enterprises boast impressive numbers of languages on their websites, but most of them have just a fraction as much content as the primary brand website does in the source language. CSA Research examined more than 2.4 million individual pages from . . .

Module 4. How to Select a Machine Translation System
CSA Research eLearning Series: Machine Translation for Language Service Providers

by Arle Lommel, September 26, 2018, 1 Pages View abstract

One of the primary challenges language service providers face in implementing machine translation (MT) is in selecting vendors that will meet their needs. This module delivers a process for shortlisting viable candidates and then diving into details to . . .

Module 5. Training Machine Translation Systems
CSA Research eLearning Series: Machine Translation for Language Service Providers

by Arle Lommel, September 26, 2018, 1 Pages View abstract

When language service providers work with advanced MT systems, they need to train them with relevant data to improve quality and relevance to their and their clients’ needs. This module examines how implementers accomplish this vital task. It focuses . . .

Module 1: Machine Translation: Foundation and Fundamentals
CSA Research eLearning Series: Machine Translation for Language Service Providers

by Arle Lommel, September 21, 2018, 1 Pages View abstract

This module in CSA’s eLearning series on machine translation (MT) provides an introduction to the basics of the technology. It defines MT technology and discusses the four basic types in use today and how they work: rule-based, statistical, hybrid, . . .

Module 2: Business Use Cases for Machine Translation (MT)
CSA Research eLearning Series: Machine Translation for Language Service Providers

by Arle Lommel, September 21, 2018, 1 Pages View abstract

Machine translation (MT) can fulfill many different roles within a language service provider’s organization. This module examines four primary scenarios: MT for internal productivity, post-edited MT, providing raw MT as a service for clients, and . . .

Module 3: Deploying Machine Translation (MT)
CSA Research eLearning Series: Machine Translation for Language Service Providers

by Arle Lommel, September 21, 2018, 1 Pages View abstract

Language service providers will find many different ways to obtain machine translation (MT) services today, ranging from free, online services to building their own engines. Each approach has its place to meet different demands. This module delves into . . .

Four Trends in Intelligent Content for LSPs

by Arle Lommel, Donald A. DePalma, September 18, 2018, 23 Pages View abstract

Intelligent content consists of text, graphics, video, or audio materials that are self-describing, semantically rich, and interlinked. Because they encode meaning in machine-interpretable formats, computers can re-format, re-purpose, and transform them . . .

Four Futures for Global Intelligent Content

by Arle Lommel, Donald A. DePalma, September 07, 2018, 25 Pages View abstract

Machine learning may be a buzzword right now, but the transformations it enables are as important as the shift to digitalization that began in the 1980s and took off with the internet. Starting in 2015, the combination of big data – amplified by . . .

Re-assessing Translation Proxy Solutions

by Benjamin B. Sargent, August 29, 2018, 7 Pages View abstract

Search for “translation proxy” and you may turn up negative articles from technology providers. Early deployments gave it an enduring reputation as a substandard, “not real localization” approach for websites or apps. However, . . .

Translation Management at the Crossroads

by Benjamin B. Sargent, Donald A. DePalma, August 15, 2018, 8 Pages View abstract

Enterprise software vendors compete for customer deployments against a backdrop of revolution in the architectures and delivery models of commercial software solutions. In the translation management system (TMS) market, CSA Research analyzes how new models . . .

Supporting Chinese
Linguistic Considerations for a Language in Multiple Locales

by Douglas-Val Ziegler, Donald A. DePalma, July 31, 2018, 32 Pages View abstract

China is the world's second largest but for the last decade its fastest-growing economy. Its billion-plus residents represent huge opportunities both for national companies and for foreign firms able to tap into the market. This report introduces the . . .

Gender in Language Services: Latin America

by CSA Research, July 25, 2018, 10 Pages View abstract

Click on the title to download this research (no registration required). Issues related to gender are highly contentious, with implications for both governmental and organizational policy. This report builds on CSA Research’s previous pro bono . . .

TechStack: Terminology Extraction

by Arle Lommel, Donald A. DePalma, July 18, 2018, 9 Pages View abstract

Identifying and extracting terminology is a vital function in digitalization efforts and semantically enriching content for both language services providers and enterprise content creators. Terminology extraction software enables them to identify specialized . . .

Machine Translation: Which Type Works Best? (2018)

by Donald A. DePalma, Arle Lommel, June 28, 2018, 12 Pages View abstract

Just a few years ago it seemed that the decade-old battle between rule-based and statistical machine translation had ended, with statistical approaches dominating and rule-based systems occupying a niche role. Hybrid technology that combines the two had . . .

2018 Data on 195 Top LSPs

by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, June 14, 2018, 4 Pages View abstract

For the 14th consecutive year, CSA Research calculated global market sizing estimates and compiled our rankings of the 195 largest language service providers. This spreadsheet provides easy access to the data from "Who’s Who in Language Services . . .

The Language Services Market: 2018
Annual Review of the Services and Technology Industry That Supports Translation, Localization, and Interpreting

by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, June 14, 2018, 55 Pages View abstract

CSA Research conducted its 14th study of the market for outsourced language services and technology. Based on a comprehensive survey of industry providers and methodology, this report analyzes the US$46.52 billion market from January 2017 through June . . .

The Language Services Market: Research Methodology 2018
Ranking of Global and Regional Providers

by Donald A. DePalma, Hélène Pielmeier, June 14, 2018, 8 Pages View abstract

At CSA Research, we strive for transparency and integrity in providing reliable data and insight. This chapter explains our methodology and answers the most frequently asked questions (FAQs) about our 14th year annual study, global market sizing estimates . . .

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