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Neural MT: Sorting Fact from Fiction
by Arle Lommel, January 18, 2017, 11 Pages View abstract 
Recent developments in neural machine translation (NMT) have captured public and media attention. Predictions that this new technology will drive an artificial intelligence (AI)-based revolution in language services are common. This brief looks at: 1) . . .
 
Remove Process Waste for Greater Efficiency
by Arle Lommel, Hélène Pielmeier, January 17, 2017, 6 Pages View abstract 
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. However, many buyers of language services may be unaware of how subtle waste on their part contributes to quality and efficiency problems on a larger . . .
 
SEO Essentials for Global Brands
by Benjamin B. Sargent, December 30, 2016, 6 Pages View abstract 
More than 90% of customer journeys begin with search. SEO-generated visits achieve higher conversion rates than other digital lead sources. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
Strategy: Establishing Goals and Budgets Organization-Wide
by Rebecca Ray, Donald A. DePalma, December 19, 2016, 18 Pages View abstract 
CSA Research carried out an extensive data collection and analysis initiative in preparation for Localization Maturity Model™ (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Governance: Elevating Localization as a Business Function
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 19 Pages View abstract 
In preparation for the release of Localization Maturity ModelTM 3.0, CSA Research conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016. We asked about five strategic areas - governance, strategy, . . .
 
Why Benchmarking Localization Maturity Matters
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 7 Pages View abstract 
How many times have you heard "localization is special" or "globalization only affects a few departments?" Probably too many. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization . . .
 
Top 100 Ranking of Global Brand Websites
by Benjamin B. Sargent, November 30, 2016, 7 Pages View abstract 
This brief ranks the 100 most global brands for 2016, based on CSA Research’s annual study of global websites. This year we assessed 2,657 sites. Based on that analysis, we identified 58 best practices for global customer experience (CX). Then we . . .
 
Twenty Profiles of Buyers of Language Services
by Arle Lommel, Hélène Pielmeier, November 28, 2016, 13 Pages View abstract 
When language services providers try to promote the virtues of their offerings, they often comment that finding the right individual to target can amount to finding a needle in a haystack. Yet, identifying the best entry points into a prospect can improve . . .
 
Growth Strategies for LSPs
by Hélène Pielmeier, November 23, 2016, 8 Pages View abstract 
Language service providers are often at a loss on what to do next when they develop growth strategies: Should they add new services? Should they go international? Alternatively, should they just strive to close more sales within their current target . . .
 
Effective Market Segmentation
How LSPs Should Identify and Target the Right Market Clusters
by Donald A. DePalma, Hélène Pielmeier, November 07, 2016, 47 Pages View abstract 
Unfocused lead pipelines cause many language service providers to waste precious sales and marketing resources. They aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers that cross company sizes, industries, geographies, . . .
 
How Translators’ Perception of MT Affects Deployments
by Stephen Henderson, October 26, 2016, 11 Pages View abstract 
Freelancers sit at the front lines of translation production and their views on machine translation (MT) have a direct effect on an organization’s ability to deploy solutions. They can make or break initiatives to leverage the technology. In . . .
 
M&A in the Language Sector
by Donald A. DePalma, September 30, 2016, 13 Pages View abstract 
The language market, which will turn over US$40 billion this year, is highly fragmented and begs for consolidation. Ambitious industry players and private equity groups regularly buy language service and technology providers in an effort to scale up and . . .
 
Developing the IDP Market
Sustainability in Interpreting Delivery Platform Offerings
by Hélène Pielmeier, Arle Lommel, September 28, 2016, 44 Pages View abstract 
Announcements of interpreting delivery platforms (IDPs) that enable remote, video, telephone, and even machine interpretation appear with ever more frequency. However, limitations restrict the adoption of many offerings. Most providers offer single-purpose . . .
 
How LSPs Can Remove Waste in the Process
by Hélène Pielmeier, September 21, 2016, 6 Pages View abstract 
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. Yet, most language service providers pay very little attention to subtle waste, even when they abide by quality management systems . . .
 
Open-Source Language-Industry Ecosystems
by Arle Lommel, September 16, 2016, 18 Pages View abstract 
Where does open-source software (OSS) fit in the language sector? This brief updates our earlier analysis of six tools – GlobalSight, Moses, Okapi, OmegaT, ]project-open[, and TermWiki – and adds information on six more solutions: LanguageTool, . . .
 
Building In-House Translation Teams
by Rebecca Ray, August 31, 2016, 6 Pages View abstract 
Organizations can select from a number of staffing models when establishing or improving their global content delivery process. This brief outlines why they may choose to include an internal language services team, followed by guidance in the following . . .
 
Interpreters at the Push of a Button
How to Select Interpreting Delivery Platforms (IDPs)
by Hélène Pielmeier, Donald A. DePalma, August 31, 2016, 40 Pages View abstract 
In this report, we introduce the term “interpreting delivery platforms” (IDP) to describe applications designed to support the delivery of spoken-word language services. They include systems for over-the-phone interpreting (OPI), video remote . . .
 
Mobile-Forward Design for Global Websites
by Benjamin B. Sargent, August 31, 2016, 7 Pages View abstract 
The small screen is here to stay. Today, you're only as good as your 320-pixel wide display. This research re-evaluates mobile-oriented brand websites and identifies an emerging trend we call mobile-forward design. This approach surfaces a single customer . . .
 
The Top 10 Telephone Interpreting Companies: 2016
by Stephen Henderson, August 31, 2016, 2 Pages View abstract 
In this brief, CSA Research presents the largest global providers of telephone interpreting services based on the amount of reported revenue. The list features 10 companies. . . .
 
The Top 20 On-Site Interpreting Companies: 2016
by Stephen Henderson, August 31, 2016, 2 Pages View abstract 
In this brief, CSA Research presents the largest global providers of on-site interpreting services based on the amount of reported revenue. The list features 20 companies. . . .
 
The Top 100 Language Service Providers: 2016
by Stephen Henderson, August 03, 2016, 3 Pages View abstract 
This brief presents the world’s leading providers of translation, localization, and interpreting services. The list includes four ties, resulting in 104 companies claiming or sharing the top 100 spots. The two-letter country codes listed correspond . . .
 
The Top Language Service Providers in Africa in 2016
by Stephen Henderson, August 01, 2016, 1 Pages View abstract 
Our recent comprehensive annual report on the state of the industry revealed the 100 largest suppliers worldwide, as well as the top language service providers in nine regions of the world (see “The Language Services Market: 2016,” Jun16) . . .
 
The Top Language Service Providers in Asia in 2016
by Stephen Henderson, August 01, 2016, 2 Pages View abstract 
Our recent comprehensive annual report on the state of the industry revealed the 100 largest suppliers worldwide, as well as the top language service providers in nine regions of the world (see “The Language Services Market: 2016,” Jun16) . . .
 
The Top Language Service Providers in Eastern Europe in 2016
by Stephen Henderson, August 01, 2016, 2 Pages View abstract 
Our recent comprehensive annual report on the state of the industry revealed the 100 largest suppliers worldwide, as well as the top language service providers in nine regions of the world (see “The Language Services Market: 2016,” Jun16) . . .
 
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