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The Chattering Class: Help Clients Localize Chatbots
by Arle Lommel, Rebecca Ray, May 16, 2018, 14 Pages View abstract 
Chatbots – also known as online agents, interactive agents, or simply “bots” – are computer programs that interact with humans via conversation. They range from simple systems that follow decision trees for single tasks to complex . . .
 
Best Practices for Migrating Multilingual Support Content
by Rebecca Ray, May 10, 2018, 5 Pages View abstract 
Knowledge bases (KBs) are repositories of information that organizations make available to customers, prospects, and partners via search, chat, and chatbots. Moving content from one KB to another – or re-purposing e-mails or other unstructured formats . . .
 
Deploying Multilingual Support Knowledge Bases
by Rebecca Ray, Arle Lommel, May 10, 2018, 19 Pages View abstract 
Customers are now in control of when, where, and how they engage with brands. Therefore, it's time for companies to more tightly integrate their multilingual support knowledge bases (KBs) into the global customer experience (GCX), rather than leaving . . .
 
Guidelines for Integrating KB Content into Your Global CX
by Rebecca Ray, May 10, 2018, 3 Pages View abstract 
Organizations usually don’t invest much money or energy into incorporating their knowledge bases (KBs) into the global customer experience (CX) – whether it’s for an original language or a localized version for other markets. This is . . .
 
Improving International Search for Knowledge Bases
by Rebecca Ray, May 10, 2018, 9 Pages View abstract 
Many companies struggle with supporting effective searches of their knowledge bases (KBs) because they depend on what their website, third-party search engines, or their customer relationship management (CRM) or knowledge management (KM) platform provide . . .
 
Prepare to Present at Company-Wide Meetings
by Rebecca Ray, April 18, 2018, 3 Pages View abstract 
Business strategists, engineers, and digital marketers who have responsibility for global growth - along with localization managers - are missing out on a hidden opportunity to influence their organizations to more fully support global growth: the company-wide . . .
 
Align Your Localization and Enterprise KPIs
by Arle Lommel, Rebecca Ray, Hélène Pielmeier, March 28, 2018, 11 Pages View abstract 
Finding the right key performance indicators (KPIs) to measure the success of your localization efforts challenges even the most sophisticated global companies. Many organizations get no further than internal metrics focused on their language processes . . .
 
Global Content Missteps: How to Avoid Them
by Rebecca Ray, February 28, 2018, 4 Pages View abstract 
Companies still learn the hard way that almost all the content they publish - or that is created by their customers and prospects - is global. Whether or not that content is translated or intended for a specific audience, those viewers will have access . . .
 
11 Mistakes LSPs Make in Technology Adoption
by Benjamin B. Sargent, January 15, 2018, 8 Pages View abstract 
This report identifies 11 mistakes that LSPs make in formulating strategy for technology adoption along the route from buying to building software. For each, we describe the mistake and its context, identify the leading or current indicators of the problem . . .
 
Establishing a Corporate Language Hiring Policy
by Rebecca Ray, January 03, 2018, 3 Pages View abstract 
Language requirements are not always obvious when it comes to hiring employees. This report offers guidance for developing hiring profiles when a corporate policy mandates the use of a specific language. Share it with colleagues in human resources (HR) . . .
 
Fourteen Ways to Ace Your Executive Presentation
by Rebecca Ray, January 03, 2018, 4 Pages View abstract 
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research recently analyzed data from 20 companies to determine what worked and what did not when making the case . . .
 
Investment Proposal for Adding Language Support for Marketing
A CSA Research Guide to Developing Business Cases
by Rebecca Ray, December 29, 2017, 46 Pages View abstract 
CSA Research designed this presentation as an “ROI by example” guide for translation, localization, and globalization teams. Use it as the basis for developing and presenting investment proposals, business cases, or ROI arguments to add language . . .
 
Taking the Plunge: Why Develop Software?
by Benjamin B. Sargent, Arle Lommel, November 20, 2017, 11 Pages View abstract 
The decision to develop software in-house is a difficult one for many LSPs. Although some begin early in their history, others wait until they have a more mature business before they create their first proprietary solutions. It’s a delicate balance: . . .
 
The ROI of Customer Engagement
The Business Case for Localizing the Global Customer Journey
by Donald A. DePalma, Rebecca Ray, September 15, 2017, 35 Pages View abstract 
Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of buyers getting what they want is their ability . . .
 
Financial Benchmarks for Global Enterprises: Language Services Spend
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 18 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
Financial Benchmarks for Global Enterprises: Organizational Maturity
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 20 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
TechStack: Terminology Management Tools
by Kara Warburton, Arle Lommel, August 28, 2017, 22 Pages View abstract 
The use of terminology management tools and processes enables global enterprises and language service providers to re-purpose content and translations of small units of text. Today, no content management or localization management strategy is complete . . .
 
Financial Benchmarks for Global Enterprises: International Revenue
by Rebecca Ray, Donald A. DePalma, July 31, 2017, 21 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and programs . . .
 
Conversation Starters to Engage Clients Beyond Projects
by Rebecca Ray, Hélène Pielmeier, June 09, 2017, 8 Pages View abstract 
To sustain growth, executives, sales teams, and account managers at language service providers need to up-sell and cross-sell beyond the language services function on the buy-side. This research piece discusses why enterprise globalization frequently . . .
 
Tech-Savvy Providers Nail the LSP Metrix
by Benjamin B. Sargent, Arle Lommel, Hélène Pielmeier, May 31, 2017, 17 Pages View abstract 
Technology plays a vital role for language service providers, yet deciding how much and when to invest in language or business tools is difficult for them. Technology adoption increases as LSPs mature and is widely perceived to speed that process. However, . . .
 
Optimizing Content for MT: A Checklist
by Arle Lommel, Rebecca Ray, May 10, 2017, 5 Pages View abstract 
Content source optimization (CSO) refers to the process of preparing text, graphics, and other content components for translation. It eliminates obstacles to efficient conversions into another language and creates material in a form suitable for multiple . . .
 
Localization Maturity Model: Release 3.0
Benchmarking Your Globalization Journey
by Rebecca Ray, Donald A. DePalma, May 03, 2017, 39 Pages View abstract 
You can't meet today's global market expectations or outpace local competitors with old-school practices. A more demanding business landscape requires more responsive localization. Sophisticated procedures and behaviors that previously characterized more . . .
 
Content Source Optimization: A Checklist
by Arle Lommel, Rebecca Ray, April 27, 2017, 12 Pages View abstract 
Organizations that struggle to control translation costs and improve quality often find that addressing problems after they occur yields only modest gains, but when they look upstream and improve their source content, it can deliver substantial benefits . . .
 
Is Recommending Centralization Always the Best Option?
by Hélène Pielmeier, Rebecca Ray, April 26, 2017, 9 Pages View abstract 
Language service providers commonly recommend that clients centralize their procurement function. While decentralized operations are easier to penetrate, the lack of consolidation across various groups means that LSPs have to exert more sales and account . . .
 
Data to Support Localization at the Speed of Agile
by Rebecca Ray, March 31, 2017, 5 Pages View abstract 
Many organizations apply Agile methodology to drive software development projects. Its usage has now expanded to other business functions characterized by multiple, quick iterations, thus raising the bar for localization teams. If companies don't already . . .
 
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