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Taking the Plunge: Why Develop Software?
by Benjamin B. Sargent, Arle Lommel, November 20, 2017, 11 Pages View abstract 
The decision to develop software in-house is a difficult one for many LSPs. Although some begin early in their history, others wait until they have a more mature business before they create their first proprietary solutions. It’s a delicate balance: . . .
 
The ROI of Customer Engagement
The Business Case for Localizing the Global Customer Journey
by Donald A. DePalma, Rebecca Ray, September 15, 2017, 35 Pages View abstract 
Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of buyers getting what they want is their ability . . .
 
Financial Benchmarks for Global Enterprises: Language Services Spend
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 18 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
Financial Benchmarks for Global Enterprises: Organizational Maturity
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 20 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
TechStack: Terminology Management Tools
by Kara Warburton, Arle Lommel, August 28, 2017, 22 Pages View abstract 
The use of terminology management tools and processes enables global enterprises and language service providers to re-purpose content and translations of small units of text. Today, no content management or localization management strategy is complete . . .
 
Financial Benchmarks for Global Enterprises: International Revenue
by Rebecca Ray, Donald A. DePalma, July 31, 2017, 21 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and programs . . .
 
Conversation Starters to Engage Clients Beyond Projects
by Rebecca Ray, Hélène Pielmeier, June 09, 2017, 8 Pages View abstract 
To sustain growth, executives, sales teams, and account managers at language service providers need to up-sell and cross-sell beyond the language services function on the buy-side. This research piece discusses why enterprise globalization frequently . . .
 
Tech-Savvy Providers Nail the LSP Metrix
by Benjamin B. Sargent, Arle Lommel, Hélène Pielmeier, May 31, 2017, 17 Pages View abstract 
Technology plays a vital role for language service providers, yet deciding how much and when to invest in language or business tools is difficult for them. Technology adoption increases as LSPs mature and is widely perceived to speed that process. However, . . .
 
Optimizing Content for MT: A Checklist
by Arle Lommel, Rebecca Ray, May 10, 2017, 5 Pages View abstract 
Content source optimization (CSO) refers to the process of preparing text, graphics, and other content components for translation. It eliminates obstacles to efficient conversions into another language and creates material in a form suitable for multiple . . .
 
Localization Maturity Model: Release 3.0
Benchmarking Your Globalization Journey
by Rebecca Ray, Donald A. DePalma, May 03, 2017, 39 Pages View abstract 
You can't meet today's global market expectations or outpace local competitors with old-school practices. A more demanding business landscape requires more responsive localization. Sophisticated procedures and behaviors that previously characterized more . . .
 
Content Source Optimization: A Checklist
by Arle Lommel, Rebecca Ray, April 27, 2017, 12 Pages View abstract 
Organizations that struggle to control translation costs and improve quality often find that addressing problems after they occur yields only modest gains, but when they look upstream and improve their source content, it can deliver substantial benefits . . .
 
Is Recommending Centralization Always the Best Option?
by Hélène Pielmeier, Rebecca Ray, April 26, 2017, 9 Pages View abstract 
Language service providers commonly recommend that clients centralize their procurement function. While decentralized operations are easier to penetrate, the lack of consolidation across various groups means that LSPs have to exert more sales and account . . .
 
Data to Support Localization at the Speed of Agile
by Rebecca Ray, March 31, 2017, 5 Pages View abstract 
Many organizations apply Agile methodology to drive software development projects. Its usage has now expanded to other business functions characterized by multiple, quick iterations, thus raising the bar for localization teams. If companies don't already . . .
 
Mobile and Speech Raise the Bar for Localization
by Donald A. DePalma, March 08, 2017, 9 Pages View abstract 
Over the last 20 years, the computer has morphed into an essential and increasingly personal part of life as the cost, size, and complexity of devices plummeted. What's next? Phones, wearables, and the Internet of Things will place more connectivity and . . .
 
Automation: Implementing Technology within Limits
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 11 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Organization: Building Excellence at Every Stage
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 15 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016 . . .
 
Process: Globalizing Enterprise-Wide
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 16 Pages View abstract 
Localization teams depend on formal processes to enable on-time delivery of ever-growing volumes of content in multiplying numbers of languages. However, our research shows that an organization is never responsive enough to its domestic multicultural . . .
 
Why Benchmarking Buyer Maturity Matters for LSPs
by Rebecca Ray, Hélène Pielmeier, February 23, 2017, 7 Pages View abstract 
Recognizing buyer maturity levels and incorporating them into your strategy and solution delivery processes are essential to your business. Doing so enables you to: 1) identify the right prospects; 2) nurture leads with relevant messaging; 3) win opportunities . . .
 
Does Third-Party Linguistic Review Make Sense?
by Arle Lommel, January 27, 2017, 9 Pages View abstract 
In their quest to ensure that translations meet quality expectations, some buyers of translation services work with third-party organizations to obtain linguistic reviews of content. This step is meant to assure them that content meets legal or business . . .
 
Remove Process Waste for Greater Efficiency
by Arle Lommel, Hélène Pielmeier, January 17, 2017, 6 Pages View abstract 
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. However, many buyers of language services may be unaware of how subtle waste on their part contributes to quality and efficiency problems on a larger . . .
 
Understanding Buyer Decision Strategies
by Arle Lommel, Hélène Pielmeier, January 16, 2017, 6 Pages View abstract 
When you consider expanding your sales and marketing efforts, you may find yourself hampered by a lack of knowledge about how to find profitable opportunities. If you go after particular profiles simply because they are visible, you may miss opportunities . . .
 
SEO Essentials for Global Brands
by Benjamin B. Sargent, December 30, 2016, 6 Pages View abstract 
More than 90% of customer journeys begin with search. SEO-generated visits achieve higher conversion rates than other digital lead sources. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
Strategy: Establishing Goals and Budgets Organization-Wide
by Rebecca Ray, Donald A. DePalma, December 19, 2016, 17 Pages View abstract 
CSA Research carried out an extensive data collection and analysis initiative in preparation for Localization Maturity Model™ (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Governance: Elevating Localization as a Business Function
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 18 Pages View abstract 
In preparation for the release of Localization Maturity ModelTM 3.0, CSA Research conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016. We asked about five strategic areas - governance, strategy, . . .
 
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