| 
   
  
Refine Your Search
Display:




Refine by:
  Date
Skip Navigation Links.
Skip Navigation Links.
Skip Navigation Links.
Skip Navigation Links.

View a list of common keywords
1 - 25 out of 777
12345678910...>>
LSP Differentiation: The Struggle to Stand Out
by Hélène Pielmeier, January 18, 2018, 7 Pages View abstract 
Language service providers have a challenging time defining a unique selling proposition (USP) that makes them stand out from the competition. Based on data from 416 respondents to our global market survey and 305 LSP websites that we analyzed, we present . . .
 
11 Mistakes LSPs Make in Technology Adoption
by Benjamin B. Sargent, January 15, 2018, 8 Pages View abstract 
This report identifies 11 mistakes that LSPs make in formulating strategy for technology adoption along the route from buying to building software. For each, we describe the mistake and its context, identify the leading or current indicators of the problem . . .
 
Establishing a Corporate Language Hiring Policy
by Rebecca Ray, January 03, 2018, 3 Pages View abstract 
Language requirements are not always obvious when it comes to hiring employees. This report offers guidance for developing hiring profiles when a corporate policy mandates the use of a specific language. Share it with colleagues in human resources (HR) . . .
 
Fourteen Ways to Ace Your Executive Presentation
by Rebecca Ray, January 03, 2018, 4 Pages View abstract 
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research recently analyzed data from 20 companies to determine what worked and what did not when making the case . . .
 
Investment Proposal for Adding Language Support for Marketing
A CSA Research Guide to Developing Business Cases
by Rebecca Ray, December 29, 2017, 46 Pages View abstract 
CSA Research designed this presentation as an “ROI by example” guide for translation, localization, and globalization teams. Use it as the basis for developing and presenting investment proposals, business cases, or ROI arguments to add language . . .
 
Career Progression for Project Managers
by Hélène Pielmeier, December 22, 2017, 12 Pages View abstract 
After a few months or years on the job, even the best project managers can feel like they reached a career dead end. Some leave for a better job, others experience a slump in their performance. This reality poses a challenge for businesses to retain and . . .
 
Hiring Project Managers
by Hélène Pielmeier, December 22, 2017, 8 Pages View abstract 
Recruiting skilled project managers can prove to be a tough exercise for language service providers seeking well-rounded individuals capable of thriving in a fast-paced environment. To assess LSP practices for hiring PMs, CSA Research surveyed more than . . .
 
Incentivizing Project Managers
by Hélène Pielmeier, December 22, 2017, 4 Pages View abstract 
Many language service providers complain that it is becoming increasingly harder to retain their production staff and that turnover costs add up. Financial incentives contribute to increasing job satisfaction and to aligning team members with corporate . . .
 
Language Pair Demand and Supply: 2017
by Arle Lommel, Donald A. DePalma, December 20, 2017, 6 Pages View abstract 
Many organizations support a growing and changing set of languages. This report provides guidance on current and evolving demand for the language pairs participants in CSA Research’s annual Global Market Survey most frequently cited as the fastest . . .
 
Will AI Eliminate the Need for Project Managers?
by Hélène Pielmeier, Arle Lommel, December 13, 2017, 10 Pages View abstract 
Project management is an essential ingredient for a successful, profitable language service provider. Until recently, LSPs relied entirely on humans to oversee projects and execute individual tasks, sometimes using software to assist. Over the last few . . .
 
The State of Project Management at LSPs
by Hélène Pielmeier, November 30, 2017, 9 Pages View abstract 
Project management is the cornerstone of most language service providers that rely on human skills to coordinate translation or interpreting jobs. CSA Research conducted a survey of more than 350 individuals who manage PM teams at LSPs. In this report, . . .
 
Website Language Churn: 2016–2017
by Arle Lommel, Benjamin B. Sargent, November 30, 2017, 7 Pages View abstract 
In any given year, global enterprises add or drop languages from their sites in response to a variety of macro-economic, business climate, and internal factors. This report examines “churn” – the likelihood that the world’s most . . .
 
Taking the Plunge: Why Develop Software?
by Benjamin B. Sargent, Arle Lommel, November 20, 2017, 11 Pages View abstract 
The decision to develop software in-house is a difficult one for many LSPs. Although some begin early in their history, others wait until they have a more mature business before they create their first proprietary solutions. It’s a delicate balance: . . .
 
Benchmarking LSP Websites
How Language Companies Market Their Activities Online
by Arle Lommel, Benjamin B. Sargent, November 10, 2017, 54 Pages View abstract 
Your website is vital to your marketing strategies, yet delivering a compelling message that sets you apart can be tough. You may craft messages that fail to resonate with your target audience or that do not show up in search results. Understanding how . . .
 
Guidelines to Ensure Japanese Linguistic Quality
by Arle Lommel, October 31, 2017, 14 Pages View abstract 
For localizers, Japanese stands out as a “difficult” language, one that requires particular attention. Because of its special requirements – and Japan’s well-known obsession with quality – many companies struggle to deliver . . .
 
How AI Will Augment Human Translation
by Arle Lommel, October 31, 2017, 9 Pages View abstract 
Some software developers hope to leverage the latest wave of artificial intelligence research to replace human translators. Others more realistically are incorporating AI to enhance the capabilities of human translators. This report analyzes the software . . .
 
Streamlining Interpreter Bookings
by Hélène Pielmeier, October 09, 2017, 7 Pages View abstract 
Managing pools of interpreters and large volumes of booking requests can be a daunting task. Many organizations still rely on ad hoc solutions that fail to meet their needs. This research piece outlines the core decisions you need to make before you start . . .
 
Blockchain Adds Digital Controls to Language Services
by Benjamin B. Sargent, October 06, 2017, 5 Pages View abstract 
Blockchain is a method for concatenating blocks of transactions, which are stored securely using encryption in a distributed system that prevents bad actors from unlawfully changing records. While most media sources focus on blockchain’s use in . . .
 
The Fastest-Growing LSPs: 2017
by Donald A. DePalma, September 30, 2017, 8 Pages View abstract 
Providers, buyers, investors, and the media track the language services and technology market with various metrics, topmost among them profitability and revenue. This report analyzes revenue growth, highlighting the performance of the fastest-growing . . .
 
The ROI of Customer Engagement
The Business Case for Localizing the Global Customer Journey
by Donald A. DePalma, Rebecca Ray, September 15, 2017, 35 Pages View abstract 
Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of buyers getting what they want is their ability . . .
 
Disintermediation in the Language Supply Chain
by Hélène Pielmeier, September 14, 2017, 6 Pages View abstract 
Eliminating the middleman has been the goal of banking, retail, and tourism firms as they cut overhead and deal more directly with their customers. Language services are not exempt from this move toward disintermediation. In this report, we explore how . . .
 
Financial Benchmarks for Global Enterprises: Language Services Spend
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 18 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
Financial Benchmarks for Global Enterprises: Organizational Maturity
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 20 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
TechStack: Terminology Management Tools
by Kara Warburton, Arle Lommel, August 28, 2017, 22 Pages View abstract 
The use of terminology management tools and processes enables global enterprises and language service providers to re-purpose content and translations of small units of text. Today, no content management or localization management strategy is complete . . .
 
The Winds of Content Are Changing
by Arle Lommel, August 28, 2017, 11 Pages View abstract 
Content creation and production are undergoing fundamental change. They are moving earlier in the process of building a product or service. In some cases, the boundaries between product and content are blurring or even vanishing. Purposes and audiences . . .
 
12345678910...>>
 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2017 Common Sense Advisory, Inc. All Rights Reserved.