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Financial Benchmarks for Global Enterprises: Language Services Spend
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 18 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
Financial Benchmarks for Global Enterprises: Organizational Maturity
by Rebecca Ray, Donald A. DePalma, September 01, 2017, 20 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and . . .
 
Financial Benchmarks for Global Enterprises: International Revenue
by Rebecca Ray, Donald A. DePalma, July 31, 2017, 21 Pages View abstract 
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and programs . . .
 
Conversation Starters to Engage Clients Beyond Projects
by Rebecca Ray, Hélène Pielmeier, June 09, 2017, 8 Pages View abstract 
To sustain growth, executives, sales teams, and account managers at language service providers need to up-sell and cross-sell beyond the language services function on the buy-side. This research piece discusses why enterprise globalization frequently . . .
 
Localization Maturity Model: Release 3.0
Benchmarking Your Globalization Journey
by Rebecca Ray, Donald A. DePalma, May 03, 2017, 39 Pages View abstract 
You can't meet today's global market expectations or outpace local competitors with old-school practices. A more demanding business landscape requires more responsive localization. Sophisticated procedures and behaviors that previously characterized more . . .
 
Data to Support Localization at the Speed of Agile
by Rebecca Ray, March 31, 2017, 5 Pages View abstract 
Many organizations apply Agile methodology to drive software development projects. Its usage has now expanded to other business functions characterized by multiple, quick iterations, thus raising the bar for localization teams. If companies don't already . . .
 
Automation: Implementing Technology within Limits
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 11 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Organization: Building Excellence at Every Stage
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 15 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016 . . .
 
Process: Globalizing Enterprise-Wide
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 16 Pages View abstract 
Localization teams depend on formal processes to enable on-time delivery of ever-growing volumes of content in multiplying numbers of languages. However, our research shows that an organization is never responsive enough to its domestic multicultural . . .
 
Why Benchmarking Buyer Maturity Matters for LSPs
by Rebecca Ray, Hélène Pielmeier, February 23, 2017, 7 Pages View abstract 
Recognizing buyer maturity levels and incorporating them into your strategy and solution delivery processes are essential to your business. Doing so enables you to: 1) identify the right prospects; 2) nurture leads with relevant messaging; 3) win opportunities . . .
 
Remove Process Waste for Greater Efficiency
by Arle Lommel, Hélène Pielmeier, January 17, 2017, 6 Pages View abstract 
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. However, many buyers of language services may be unaware of how subtle waste on their part contributes to quality and efficiency problems on a larger . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
Strategy: Establishing Goals and Budgets Organization-Wide
by Rebecca Ray, Donald A. DePalma, December 19, 2016, 17 Pages View abstract 
CSA Research carried out an extensive data collection and analysis initiative in preparation for Localization Maturity Model™ (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Governance: Elevating Localization as a Business Function
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 18 Pages View abstract 
In preparation for the release of Localization Maturity ModelTM 3.0, CSA Research conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July 2016. We asked about five strategic areas - governance, strategy, . . .
 
Why Benchmarking Localization Maturity Matters
by Rebecca Ray, Donald A. DePalma, December 01, 2016, 7 Pages View abstract 
How many times have you heard "localization is special" or "globalization only affects a few departments?" Probably too many. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization . . .
 
Building a Globally Integrated Organization
by Rebecca Ray, November 03, 2016, 9 Pages View abstract 
When it comes to delivering a global customer experience, you're only as good as your last performance. And your organization's ability to repeat and sustain its successes depends on the degree to which each function has globalized its business processes . . .
 
Piracy Rates for Localized Software
by Arle Lommel, May 24, 2016, 10 Pages View abstract 
Software piracy – the illegal copying, distribution, or use of unlicensed applications – is a major global concern for IT-oriented enterprises. This brief considers the role of localization on piracy by determining per-language piracy rates . . .
 
Pragmatic Global Content Strategy
Managing Global Information Overload
by Rebecca Ray, Donald A. DePalma, April 27, 2016, 33 Pages View abstract 
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
 
What to Do When It’s Time to Drop a Language
by Rebecca Ray, February 29, 2016, 7 Pages View abstract 
Translation and localization managers are skilled at adding languages and locales for their products and services, documentation and support, and web and mobile sites (see "Adding Languages to Websites - It Gets Easier," Jan14). However, decommissioning . . .
 
Evaluating the Operational Maturity of Suppliers
How to Apply the LSP MetrixTM Model during Vendor Selection and Management
by Hélène Pielmeier, Donald A. DePalma, Rebecca Ray, February 25, 2016, 126 Pages View abstract 
Based on the successful adoption of the Localization Maturity Model (LMM) developed by CSA Research for buyers of language services, we now offer a similar model, LSP MetrixTM, to evaluate the maturity of LSPs. It provides 70 evaluation factors, grouped . . .
 
Consumer Language Preferences by Country
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 1 Pages View abstract 
Reports from CSA Research on the behaviors and preferences of information consumers definitively prove that far fewer consumers will buy or even consider products and services if they’re not provided in their mother tongue (see “Can’t . . .
 
Consumer Language Preferences for Brazil
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Brazil and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for China
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in China and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for Egypt
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in Egypt and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
Consumer Language Preferences for France
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 6 Pages View abstract 
CSA Research polled consumers in France and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, . . .
 
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