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The ROI of Customer Engagement
The Business Case for Localizing the Global Customer Journey
by Donald A. DePalma, Rebecca Ray, September 15, 2017, 35 Pages View abstract 
Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of buyers getting what they want is their ability . . .
 
Mobile-Forward Design for Global Websites
by Benjamin B. Sargent, August 31, 2016, 7 Pages View abstract 
The small screen is here to stay. Today, you're only as good as your 320-pixel wide display. This research re-evaluates mobile-oriented brand websites and identifies an emerging trend we call mobile-forward design. This approach surfaces a single customer . . .
 
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent, April 01, 2016, 9 Pages View abstract 
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market . . .
 
 
 
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