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1 - 25 out of 22
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract 
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract 
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
What Should We Localize, and How Deep Should We Go?
by Rebecca Ray, November 03, 2014, 5 Pages View abstract 
Revenue from emerging markets represents sizable chunks of total revenue for many companies nowadays. The nature of documentation is changing as more and more of it is accessed through the cloud and made available via mobile. At the same time, localized . . .
 
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages View abstract 
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages View abstract 
Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, average revenue per employee, and other critical . . .
 
Adding Transcreation to the Corporate Toolbox
by Rebecca Ray, October 03, 2013, 3 Pages View abstract 
The competition for emerging consumers worldwide continues to heat up, forcing companies to take local market preferences into account much sooner when developing their messaging and product rollouts (see "Market Entry Decisions," Jul13). Transcreation . . .
 
Website Globalization Case Study: Generali.com
by Benjamin B. Sargent, April 02, 2013, 7 Pages View abstract 
In Common Sense Advisory’s 2012 study of the most globalized websites in the world, Generali.com easily made it onto our list of contenders by offering content in 26 languages. However, confusing navigation and a lack of global engagement handicapped . . .
 
How to Get Your Brand on Video and Social Media
by Benjamin B. Sargent, April 01, 2012, 3 Pages View abstract 
Companies that tailor the online experience for both language and country make their visitors feel recognized, welcomed, and known. Visitors who immediately feel “at home” on a website will stay longer, do more, and leave with a better brand . . .
 
The Market for Voice-Over/Dubbing/Narration in 2011
by Nataly Kelly, Vijayalaxmi Hegde, December 26, 2011, 6 Pages View abstract 
Our recent global market study enabled us to collect information from 1,232 language service providers (LSPs) around the globe (see “The Language Services Market: 2011,” May11). Of these, 43.8% claimed to offer voice-over/dubbing/narration . . .
 
The Market for Multimedia Localization Services in 2011
by Rebecca Ray, Vijayalaxmi Hegde, December 12, 2011, 6 Pages View abstract 
Our recent global market study enabled us to collect information from 1,232 language service providers (LSPs) around the globe (see "The Language Services Market: 2011," May11). Of these, 28% claimed to offer multimedia localization. In this brief, we . . .
 
How to Convey a Global Brand Using Online Video
A Website Review of Philips.com
by Benjamin B. Sargent, Vijayalaxmi Hegde, August 18, 2011, 4 Pages View abstract 
In March 2011, we did a roundup of the companies that had been successful in globalizing their websites and providing easy access to local language content to visitors from different countries. We consider Philips.com, which figured in this list, among . . .
 
The Application Developer's Guide to Global Primetime
by Rebecca Ray, December 15, 2010, 4 Pages View abstract 
In a recent survey of 150 global product developers, 88% of respondents agreed that they could ship localized versions of their applications if the hand-offs from development achieved a higher level of localization readiness. This brief provides specific . . .
 
The Market for Multilingual Subtitling
by Nataly Kelly, Vijayalaxmi Hegde, October 28, 2010, 4 Pages View abstract 
Our recent global market study enabled us to collect information from more than 1,000 language service providers (LSPs) around the globe (see “The Language Services Market: 2010,” May10). In this brief, we provide more details about where . . .
 
The Market for Multimedia Localization
by Nataly Kelly, Donald A. DePalma, September 13, 2010, 3 Pages View abstract 
Our recent global market study enabled us to collect information from more than 1,000 language service providers (LSPs) around the globe (see “The Language Services Market: 2010,” May10). Of these, 453 claimed to offer multimedia localization . . .
 
Language Services Market Segmentation
by Nataly Kelly, Donald A. DePalma, September 03, 2010, 4 Pages View abstract 
Common Sense Advisory has been publishing rankings of the top industry providers and market size estimates for the language services sector since 2005. Our most recent study revealed that the global market for outsourced language services will reach US$26 . . .
 
Translation and Localization Pricing
A Comprehensive Study of What Language Services Cost
by Donald A. DePalma, Belinda Whittaker, Robert G. Stewart, July 31, 2010, 80 Pages View abstract 
Translation underpins successful business globalization. While technology, business practices, regulatory compliance, and marketing issues support the global or domestic multicultural outreach of any organization, “words” always convey information . . .
 
Strategic Procurement of Translation Services
Moving from the Ad Hoc Pricing Discussion to Strategic Buying
by Donald A. DePalma, Belinda Whittaker, July 30, 2010, 18 Pages View abstract 
How large organizations buy translation and localization has been evolving over the last few years. The per-project purchasing mode of the past is slowly giving way to corporate procurement practices, characterized by master service agreements, fewer . . .
 
What Translation Suppliers Need to Know about Pricing
Frequently Asked Questions for Industry Providers
by Donald A. DePalma, Belinda Whittaker, July 30, 2010, 20 Pages View abstract 
This report answers the questions that organizations selling language services ask us most frequently about prices and related issues of procurement. It references Common Sense Advisory’s "Translation and Localization Pricing" report. That report . . .
 
Localization Is Dead? Long Live Localization
by Benjamin B. Sargent, Rebecca Ray, April 29, 2010, 2 Pages View abstract 
Since the advent of XML, localization companies have watched their desktop publishing (DTP) income dwindle as a part of their service revenues. Over the past decade, localization engineering and website globalization have suffered a similar fate. Is localization . . .
 
Localization Return on Investment
Quantifying the Value of Localization in High-Tech
by Mimi Hills, Donald A. DePalma, April 28, 2010, 52 Pages View abstract 
In both good economic times and bad, we find that people responsible for translation and localization struggle to prove the value of what they do. In this report, we discuss the efforts of localization managers in high-tech market sectors to demonstrate . . .
 
Recruiting for Languages of Limited Demand
by Nataly Kelly, Rocio Txabarriaga, April 09, 2009, 4 Pages View abstract 
An urgent message comes in from the sales team, "Do we support Green Hmong? The prospect specified that he does not want White Hmong." Questions like these come across the desks of many suppliers – lately, with greater frequency than ever before . . .
 
JBI Changes Name, Cozies Up to LSPs
by Nataly Kelly, July 30, 2008, 2 Pages View abstract 
We recently sat down to talk with the folks at Los Angeles-based JBI Studios, formerly known as JBI Localization, to hear about their corporate rebranding strategy -- as well as their related effort to make it clear to language service providers (LSPs) . . .
 
 
 
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