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1 - 25 out of 75
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User-Centered Design for LSP Websites
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by Hélène Pielmeier, May 23, 2013,
7
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In previous research, Common Sense Advisory identified the most common pitfalls that language service providers (LSPs) fail to recognize when they set up their online presence (see “The Seven Deadly Sins of LSP Web Design,” Jan11). One of . . .
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Website Globalization Case Study: Generali.com
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by Benjamin B. Sargent, April 02, 2013,
7
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In Common Sense Advisory’s 2012 study of the most globalized websites in the world, Generali.com easily made it onto our list of contenders by offering content in 26 languages. However, confusing navigation and a lack of global engagement handicapped . . .
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Website Globalization Case Study: Booking.com
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by Benjamin B. Sargent, February 15, 2013,
4
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In Common Sense Advisory’s 2012 study of the most globalized sites in the world, Booking.com racked up an impressive Global Web Score of 9.29, placing it in fourth place after Facebook, vk.com (a popular Russia-based social networking site), and . . .
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Translation RFPs: Guidelines for Procurement Managers
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by Rebecca Ray, December 31, 2012,
2
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Translation is a business service, so procurement needs to understand the underlying business process for which it is buying. This brief is designed for translation and localization managers to share with their purchasing colleagues or to use as a jumping-off . . .
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The Top 100 Global Websites
The World’s Most Globally Pertinent Websites
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by Benjamin B. Sargent, Vijayalaxmi Hegde, December 30, 2012,
42
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The purpose of website globalization is to make online experiences available to visitors living in other countries or speaking other languages. In 2012, Common Sense Advisory visited 2,409 prominent websites of large enterprises, global brands, and popular . . .
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Waking Up to Opportunity in Arabic
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by Benjamin B. Sargent, December 05, 2012,
3
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In a recent report, “Multilingual Websites” (Oct12), we compared the popularity rank of languages on the websites of top global brands with the economic potential of those online audiences. Our research pinpoints Arabic as the most underserved . . .
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Global Website Assessment Index
Languages on the World’s Most Prominent Websites
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by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012,
52
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Each year since 2008, Common Sense Advisory has examined many hundreds of websites to document the common localization practices among the top brands and most visible websites. In 2011, we expanded the number of sites examined to over 1,200, and now, . . .
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How Manufacturing Companies Buy Translation
What LSPs Need to Know
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by Rebecca Ray, Nataly Kelly, October 31, 2012,
35
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The manufacturing vertical represents an enormous opportunity for all suppliers in the language services industry, be they freelancers, small agencies, single-language vendors, medium-sized firms, or large multi-language vendors. Estimated at US$11.13 . . .
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Multilingual Websites
Language as an Indicator of Success on the Web
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by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012,
33
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This report extends the findings and analysis of data first presented in the report "Global Website Assessment Index," (Oct12). The data in this study shows a strong correlation between the ranking of companies in structured lists by Alexa, Forbes, and . . .
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Nine Types of Social Media Localization
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by Benjamin B. Sargent, October 29, 2012,
3
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Are you confused by all the buzz around social media localization? Our research indicates that not much money is trading hands for such projects in the language services sector, but demand will rise in the coming years. In this brief, we list and describe . . .
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Trends in Translation Pricing
Falling Rates Accompany Changes in Economy and Buying Behaviors
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by Donald A. DePalma, Robert G. Stewart, September 28, 2012,
36
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Translation prices have tumbled in the two years since Common Sense Advisory last surveyed what providers charge for their work. In this report, we review the results of our 2012 study of translation rates for 222 language pairs from 3,772 providers in . . .
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At Your Wit’s End? Consider On-Site LSP Support
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by Rebecca Ray, September 21, 2012,
4
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As purchasing power remains strong in emerging and frontier markets, pressure on translation and localization managers to deliver more content faster than ever to an expanding number of local markets shows no sign of letting up (see "Global Product Localization," . . .
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Quality, Speed, Cost: What Buyers Want to Measure
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by Rebecca Ray, January 03, 2012,
4
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Implementing translation performance metrics is one sign of increasing maturity for language service teams (see "Accelerating Localization Maturity," Jan11, and "Localization Maturity Evolves," Jan11). In August and September 2011, we asked 226 buyers . . .
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Why Smart Companies Invest in Translation
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by Rebecca Ray, Nataly Kelly, January 01, 2012,
3
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Is translation optional? Not if you’re determined to succeed. And if you want your business to actually grow, you have even more reasons to mind your language(s). This brief explains why translation is mission-critical for the success of any company . . .
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Trends in Machine Translation
Automated Translation Technology Finds a Seat at the Corporate Table
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by Donald A. DePalma, October 31, 2011,
35
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Why should you care about machine translation (MT)? It’s simply a matter of numbers. There’s far too much content being created and far too few translators or money to translate it all – or even a tiny fraction of it. Translation automation . . .
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