| 
   
  
Refine Your Search
Display:




Refine by:
  Date
Skip Navigation Links.
Skip Navigation Links.
Skip Navigation Links.
Skip Navigation Links.

View a list of common keywords
1 - 25 out of 25
Wearables: The Next Localization Frontier
by Rebecca Ray, Benjamin B. Sargent, November 13, 2015, 6 Pages View abstract 
More than 90 million wearable devices are connected to the internet, with more added every day. While the iPhone and Android platforms were designed as multilingual from the start, that isn’t always the case for wearables. In this brief, we describe . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract 
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
Vendor Selection for Mobile App Localization Made Easy
by Rebecca Ray, June 30, 2015, 3 Pages View abstract 
Your current production model for multilingual content may integrate mobile localization without a hiccup. However, if you need to supplement your in-house, vendor, or freelancer team, this brief outlines eight essential areas to probe with potential . . .
 
Global Mobile App Development
Best Practices for Mobile App Localization
by Rebecca Ray, Benjamin B. Sargent, May 29, 2015, 53 Pages View abstract 
With a billion tablets already online and four billion smartphones predicted to be in use worldwide by 2017, mobile is the next frontier for companies to implement and fine-tune the global customer experience (CX). However, mobile phones represent more . . .
 
Localization Checklist for Mobile Developers
by Rebecca Ray, April 20, 2015, 5 Pages View abstract 
As software developers spend more time creating apps for mobile phones, tablets, and the proliferating number of devices connected to the internet, localization teams struggle to train less experienced colleagues on internationalization requirements. . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract 
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract 
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Agile: A Quick Introduction for LSPs
by Donald A. DePalma, Rebecca Ray, November 24, 2014, 4 Pages View abstract 
The Agile development methodology is the new norm for clients developing software - and for many of their colleagues in marketing, product development, and even customer care teams aiming to increase their speed (see "What's on the Mind of the Agile-ized . . .
 
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages View abstract 
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages View abstract 
Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, average revenue per employee, and other critical . . .
 
What’s on the Mind of the Agile-ized Buyer?
by Rebecca Ray, February 25, 2014, 4 Pages View abstract 
Buy-side research from Common Sense Advisory confirms that Agile is the new normal that breaks localization production models due to smaller translation volumes that must be translated more frequently. In interviews conducted in September 2013, 21 companies . . .
 
Selecting LSPs for Agile: What Mother Never Told You
by Rebecca Ray, February 03, 2014, 2 Pages View abstract 
Delivering localized products for software developers running on Agile does not happen overnight. It requires a transition plan to enable localization teams - and their language suppliers - to shift from processing content in a linear fashion to adeptly . . .
 
Agile: A Quick Introduction for Localization Teams
by Donald A. DePalma, Rebecca Ray, December 27, 2013, 4 Pages View abstract 
The Agile software development methodology is the new norm and is here to stay. If your organization develops software of any kind – whether for internal use, embedded applications, or external sale – there is an excellent chance that at least . . .
 
Localization at the Speed of Agile
by Rebecca Ray, Donald A. DePalma, December 27, 2013, 44 Pages View abstract 
Common Sense Advisory contends that current localization production models break down as teams scramble to stretch them to fit Agile. What lessons can veteran localizers learn from colleagues who have Agile-ized their teams? What are the most important . . .
 
Return on Investment for Global Websites
Spreading the Message of Revenue Enablement
by Rebecca Ray, Benjamin B. Sargent, September 03, 2013, 36 Pages View abstract 
Global websites represent a critical component in the customer experience journey, yet the majority of translation buyers do not track return on investment (ROI) for their localized websites. Those that do calculate ROI report that they struggle to obtain . . .
 
The Market for Multimedia Localization Services in 2011
by Rebecca Ray, Vijayalaxmi Hegde, December 12, 2011, 6 Pages View abstract 
Our recent global market study enabled us to collect information from 1,232 language service providers (LSPs) around the globe (see "The Language Services Market: 2011," May11). Of these, 28% claimed to offer multimedia localization. In this brief, we . . .
 
The Market for International Testing/QA Services in 2011
by Rebecca Ray, Vijayalaxmi Hegde, November 11, 2011, 6 Pages View abstract 
Our recent global market study enabled us to collect information from 1,232 language service providers (LSPs) around the globe (see "The Language Services Market: 2011," May11). Of these, 14.5% offered international testing/QA services. In this brief, . . .
 
The Market for Internationalization Services in 2011
by Rebecca Ray, Vijayalaxmi Hegde, November 11, 2011, 5 Pages View abstract 
Our recent global market study enabled us to collect information from 1,232 language service providers (LSPs) around the globe (see "The Language Services Market: 2011," May11). Of these, 21.2% claimed to offer internationalization services. In this brief, . . .
 
How Providers Can Profit from Scalability Challenges
by Rebecca Ray, February 28, 2011, 7 Pages View abstract 
Buyers of localization services are scrambling to meet exploding demand for more localized products to be shipped simultaneously on more platforms for more markets. These forces have pushed scalability to the forefront for global application developers . . .
 
The Market for Internationalization Services
by Rebecca Ray, Vijayalaxmi Hegde, November 11, 2010, 4 Pages View abstract 
Our recent global market study enabled us to collect information from more than 1,000 language service providers (LSPs) around the globe (see “The Language Services Market: 2010,” May10). In this brief, we provide more details about where . . .
 
Language Services Market Segmentation
by Nataly Kelly, Donald A. DePalma, September 03, 2010, 4 Pages View abstract 
Common Sense Advisory has been publishing rankings of the top industry providers and market size estimates for the language services sector since 2005. Our most recent study revealed that the global market for outsourced language services will reach US$26 . . .
 
Translation and Localization Pricing
A Comprehensive Study of What Language Services Cost
by Donald A. DePalma, Belinda Whittaker, Robert G. Stewart, July 31, 2010, 80 Pages View abstract 
Translation underpins successful business globalization. While technology, business practices, regulatory compliance, and marketing issues support the global or domestic multicultural outreach of any organization, “words” always convey information . . .
 
Strategic Procurement of Translation Services
Moving from the Ad Hoc Pricing Discussion to Strategic Buying
by Donald A. DePalma, Belinda Whittaker, July 30, 2010, 18 Pages View abstract 
How large organizations buy translation and localization has been evolving over the last few years. The per-project purchasing mode of the past is slowly giving way to corporate procurement practices, characterized by master service agreements, fewer . . .
 
What Translation Suppliers Need to Know about Pricing
Frequently Asked Questions for Industry Providers
by Donald A. DePalma, Belinda Whittaker, July 30, 2010, 20 Pages View abstract 
This report answers the questions that organizations selling language services ask us most frequently about prices and related issues of procurement. It references Common Sense Advisory’s "Translation and Localization Pricing" report. That report . . .
 
Recruiting for Languages of Limited Demand
by Nataly Kelly, Rocio Txabarriaga, April 09, 2009, 4 Pages View abstract 
An urgent message comes in from the sales team, "Do we support Green Hmong? The prospect specified that he does not want White Hmong." Questions like these come across the desks of many suppliers – lately, with greater frequency than ever before . . .
 
 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2017 Common Sense Advisory, Inc. All Rights Reserved.