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Digital Opportunity: Under- and Over-Served Languages
by Benjamin B. Sargent, Arle Lommel, September 27, 2016, 10 Pages View abstract 
Some languages historically show lower use than their market heft should warrant, such as Arabic, Hebrew, and Persian. Other languages appear more frequently than their limited market size might predict, including Bulgarian, Hungarian, and Slovak. In . . .
Waking Up to Opportunity in Arabic
by Benjamin B. Sargent, December 05, 2012, 3 Pages View abstract 
In a recent report, “Multilingual Websites” (Oct12), we compared the popularity rank of languages on the websites of top global brands with the economic potential of those online audiences. Our research pinpoints Arabic as the most underserved . . .
A Tale of Two Strategies: Locale-Specific or Global-Generic Branding and Marketing Campaigns?
by Talia Baruch, Benjamin B. Sargent, September 01, 2012, 3 Pages View abstract 
McDonald’s might serve the same fries in New York or Tokyo, but serves wine in Spain and samosas in India. The stark choice between product consistency and divergence at food service companies makes them frequent fodder for business case studies . . .
The Government-Centric Language Service Provider
by Nataly Kelly, December 31, 2010, 4 Pages View abstract 
Many language service providers (LSPs) tell us that they'd like to get involved in government work, especially when they see lucrative contracts come up for bid. However, the characteristics of suppliers that focus on government work are very different . . .
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