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1 - 25 out of 47
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Automation: Implementing Technology within Limits
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 11 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
Mobile-Forward Design for Global Websites
by Benjamin B. Sargent, August 31, 2016, 7 Pages View abstract 
The small screen is here to stay. Today, you're only as good as your 320-pixel wide display. This research re-evaluates mobile-oriented brand websites and identifies an emerging trend we call mobile-forward design. This approach surfaces a single customer . . .
 
Boost Your Content Strategy by Learning from Millennials
by Rebecca Ray, April 29, 2016, 2 Pages View abstract 
Digital marketing managers - and the localization teams that support them - can tap into Millennial thinking to deepen content experiences. You can learn a great deal from this generation when updating your one- to three-year strategic plans for global . . .
 
Pragmatic Global Content Strategy
Managing Global Information Overload
by Rebecca Ray, Donald A. DePalma, April 27, 2016, 33 Pages View abstract 
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
 
TMS Revolution: Year of the Connector
by Benjamin B. Sargent, March 31, 2016, 5 Pages View abstract 
Enterprises and language service providers alike integrate translation management systems (TMSes) with a wide range of applications. Competition among technology suppliers has gone into overdrive to build more and better connectors to make disparate solutions . . .
 
What to Do When It’s Time to Drop a Language
by Rebecca Ray, February 29, 2016, 7 Pages View abstract 
Translation and localization managers are skilled at adding languages and locales for their products and services, documentation and support, and web and mobile sites (see "Adding Languages to Websites - It Gets Easier," Jan14). However, decommissioning . . .
 
Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract 
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
 
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract 
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
 
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract 
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract 
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract 
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract 
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Translation Tools Move from Desktop to Cloudtop
by Benjamin B. Sargent, December 31, 2014, 5 Pages View abstract 
Translation management tools have grown ever more ambitious, from the first workgroup servers to client/server architectures to web servers to multi-tenant services and elastic cloud deployment. The conception of the translation knowledge worker’s . . .
 
Portal-Based Client Interactions
How Technology Facilitates Better Service Delivery
by Benjamin B. Sargent, Hélène Pielmeier, January 02, 2014, 40 Pages View abstract 
The adoption − some say “imposition” – of portals for client interactions has been a hot topic for many years. Some people sing the praises of portal-based interactions while others lament the loss of “personal touch.”  This . . .
 
How LSPs Should Pay for Software
TMS Pricing Models Explained
by Benjamin B. Sargent, Donald A. DePalma, July 23, 2013, 36 Pages View abstract 
Increasingly, prospective users of translation management systems (TMS) tell Common Sense Advisory that they are confused about pricing models and ask us for help. This report examines the pricing models of 20 active software vendors in the market. After . . .
 
Nine Types of Social Media Localization
by Benjamin B. Sargent, October 29, 2012, 3 Pages View abstract 
Are you confused by all the buzz around social media localization? Our research indicates that not much money is trading hands for such projects in the language services sector, but demand will rise in the coming years. In this brief, we list and describe . . .
 
Translation at Fortune 500 Companies
Exploring the Link between Translation Wealth and Financial Health
by Rebecca Ray, Nataly Kelly, March 27, 2012, 19 Pages View abstract 
In some of our most recent research, the majority of firms reported that their cost of translation was far below 1% of total revenue (see “Translation Performance Metrics,” Dec11). However, until now, there has been no hard data to demons . . .
 
How Buyers Use Translation Management Systems
What Vendors Need to Know about Enterprise TMS Implementations
by Benjamin B. Sargent, February 29, 2012, 43 Pages View abstract 
Over the past decade, your customers have changed the ways in which they use translation management system (TMS) tools. Which industries, what departments, are using these systems? Why did they elect to purchase the software, how are they using it, and . . .
 
TMS Users Revealed
How Enterprise Buyers Deploy Translation Management Systems
by Benjamin B. Sargent, February 29, 2012, 44 Pages View abstract 
Over the past decade, translation management system (TMS) products have gone from being applications in search of users to being an indispensable part of the arsenal of growing companies in command of – or in search of – global markets. Which . . .
 
How to Choose Clients Based on Localization Maturity
by Donald A. DePalma, November 30, 2011, 3 Pages View abstract 
The market segmentation strategy for a language service provider (LSP) may involve serious triage of business opportunities, even to the point of rejecting prospective clients (see “How to Drive Translation Sales,” Mar11). A major reason for . . .
 
How to Select a Translation Management System
What Enterprise Buyers Need to Know
by Benjamin B. Sargent, Donald A. DePalma, November 14, 2011, 38 Pages View abstract 
Technology selection generally involves 1) developing selection criteria, 2) making a shortlist, 3) identifying best-fit solutions using weighted business and technical requirements, and 4) undergoing a proof-of-concept before 5) making a final decision . . .
 
The Lure of One-Stop Shopping for Language Software
by Donald A. DePalma, November 29, 2010, 2 Pages View abstract 
Language technology suppliers offer everything from “point products” that meet a particular need to comprehensive suites of software meant to address an entire value chain. In this brief, we discuss the appeal, pros, and cons of these suites . . .
 
Tech-Savvy Language Service Providers
The Five Technology Adoption Styles of LSPs
by Benjamin B. Sargent, Donald A. DePalma, August 31, 2010, 41 Pages View abstract 
This report examines LSP approaches and attitudes towards use of technology in translation operations, exploring opportunities for both business process and language process automation. This qualitative research is based on site visits and in-depth interviews . . .
 
Translation Memory: Who Should Own It? And Why?
by Donald A. DePalma, August 11, 2010, 3 Pages View abstract 
Companies that buy language services and agencies that sell these services ask us to help them deal with conflicts about translation memory (TM) ownership. Our standard response has been that translation memories are works performed as hire or constitute . . .
 
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