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123
Four Futures for Global Intelligent Content
by Arle Lommel, Donald A. DePalma, September 07, 2018, 25 Pages View abstract 
Machine learning may be a buzzword right now, but the transformations it enables are as important as the shift to digitalization that began in the 1980s and took off with the internet. Starting in 2015, the combination of big data – amplified by . . .
 
Supporting Chinese
Linguistic Considerations for a Language in Multiple Locales
by Douglas-Val Ziegler, Donald A. DePalma, July 31, 2018, 32 Pages View abstract 
China is the world's second largest but for the last decade its fastest-growing economy. Its billion-plus residents represent huge opportunities both for national companies and for foreign firms able to tap into the market. This report introduces the . . .
 
Deploying Multilingual Support Knowledge Bases
by Rebecca Ray, Arle Lommel, May 10, 2018, 19 Pages View abstract 
Customers are now in control of when, where, and how they engage with brands. Therefore, it's time for companies to more tightly integrate their multilingual support knowledge bases (KBs) into the global customer experience (GCX), rather than leaving . . .
 
Improving International Search for Knowledge Bases
by Rebecca Ray, May 10, 2018, 9 Pages View abstract 
Many companies struggle with supporting effective searches of their knowledge bases (KBs) because they depend on what their website, third-party search engines, or their customer relationship management (CRM) or knowledge management (KM) platform provide . . .
 
Global Content Missteps: How to Avoid Them
by Rebecca Ray, February 28, 2018, 4 Pages View abstract 
Companies still learn the hard way that almost all the content they publish - or that is created by their customers and prospects - is global. Whether or not that content is translated or intended for a specific audience, those viewers will have access . . .
 
Automation: Implementing Technology within Limits
by Rebecca Ray, Donald A. DePalma, February 23, 2017, 11 Pages View abstract 
CSA Research carried out an extensive data collection and analysis exercise in preparation for Localization Maturity ModelTM (LMM) 3.0. We conducted a comprehensive survey of enterprise buyers of language services in 15 countries in June and July . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
Mobile-Forward Design for Global Websites
by Benjamin B. Sargent, August 31, 2016, 7 Pages View abstract 
The small screen is here to stay. Today, you're only as good as your 320-pixel wide display. This research re-evaluates mobile-oriented brand websites and identifies an emerging trend we call mobile-forward design. This approach surfaces a single customer . . .
 
Boost Your Content Strategy by Learning from Millennials
by Rebecca Ray, April 29, 2016, 2 Pages View abstract 
Digital marketing managers - and the localization teams that support them - can tap into Millennial thinking to deepen content experiences. You can learn a great deal from this generation when updating your one- to three-year strategic plans for global . . .
 
Pragmatic Global Content Strategy
Managing Global Information Overload
by Rebecca Ray, Donald A. DePalma, April 27, 2016, 33 Pages View abstract 
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
 
TMS Revolution: Year of the Connector
by Benjamin B. Sargent, March 31, 2016, 5 Pages View abstract 
Enterprises and language service providers alike integrate translation management systems (TMSes) with a wide range of applications. Competition among technology suppliers has gone into overdrive to build more and better connectors to make disparate solutions . . .
 
What to Do When It’s Time to Drop a Language
by Rebecca Ray, February 29, 2016, 7 Pages View abstract 
Translation and localization managers are skilled at adding languages and locales for their products and services, documentation and support, and web and mobile sites (see "Adding Languages to Websites - It Gets Easier," Jan14). However, decommissioning . . .
 
Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract 
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
 
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract 
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
 
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract 
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract 
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract 
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract 
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Translation Tools Move from Desktop to Cloudtop
by Benjamin B. Sargent, December 31, 2014, 5 Pages View abstract 
Translation management tools have grown ever more ambitious, from the first workgroup servers to client/server architectures to web servers to multi-tenant services and elastic cloud deployment. The conception of the translation knowledge worker’s . . .
 
Portal-Based Client Interactions
How Technology Facilitates Better Service Delivery
by Benjamin B. Sargent, Hélène Pielmeier, January 02, 2014, 40 Pages View abstract 
The adoption − some say “imposition” – of portals for client interactions has been a hot topic for many years. Some people sing the praises of portal-based interactions while others lament the loss of “personal touch.”  This . . .
 
How LSPs Should Pay for Software
TMS Pricing Models Explained
by Benjamin B. Sargent, Donald A. DePalma, July 23, 2013, 36 Pages View abstract 
Increasingly, prospective users of translation management systems (TMS) tell Common Sense Advisory that they are confused about pricing models and ask us for help. This report examines the pricing models of 20 active software vendors in the market. After . . .
 
Nine Types of Social Media Localization
by Benjamin B. Sargent, October 29, 2012, 3 Pages View abstract 
Are you confused by all the buzz around social media localization? Our research indicates that not much money is trading hands for such projects in the language services sector, but demand will rise in the coming years. In this brief, we list and describe . . .
 
Translation at Fortune 500 Companies
Exploring the Link between Translation Wealth and Financial Health
by Rebecca Ray, Nataly Kelly, March 27, 2012, 19 Pages View abstract 
In some of our most recent research, the majority of firms reported that their cost of translation was far below 1% of total revenue (see “Translation Performance Metrics,” Dec11). However, until now, there has been no hard data to demons . . .
 
How Buyers Use Translation Management Systems
What Vendors Need to Know about Enterprise TMS Implementations
by Benjamin B. Sargent, February 29, 2012, 43 Pages View abstract 
Over the past decade, your customers have changed the ways in which they use translation management system (TMS) tools. Which industries, what departments, are using these systems? Why did they elect to purchase the software, how are they using it, and . . .
 
TMS Users Revealed
How Enterprise Buyers Deploy Translation Management Systems
by Benjamin B. Sargent, February 29, 2012, 44 Pages View abstract 
Over the past decade, translation management system (TMS) products have gone from being applications in search of users to being an indispensable part of the arsenal of growing companies in command of – or in search of – global markets. Which . . .
 
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