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The Language Services Market: Research Methodology
by Donald A. DePalma, Hélène Pielmeier, June 28, 2017, 7 Pages View abstract 
At CSA Research, we strive for transparency and integrity in all of our research. This brief explains our methodology and answers the most frequently asked questions (FAQs) about our global market sizing estimates and our rankings of the largest language . . .
 
CSA Research Survey on Gender and Family in the Language Services Industry: Overall Findings
by CSA Research, June 07, 2017, 42 Pages View abstract 
Issues related to gender, the workplace, and family are among the most important social and political concerns today. Language services – translation, localization, interpreting, and related tasks – are frequently seen as a female-dominated . . .
 
Digital Opportunity: Under- and Over-Served Languages
by Benjamin B. Sargent, Arle Lommel, September 27, 2016, 10 Pages View abstract 
Some languages historically show lower use than their market heft should warrant, such as Arabic, Hebrew, and Persian. Other languages appear more frequently than their limited market size might predict, including Bulgarian, Hungarian, and Slovak. In . . .
 
The Language Services Market: 2016
Annual Review of the Services and Technology Industry That Supports the Delivery of Translation, Localization, and Interpreting
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2016, 100 Pages View abstract 
People around the world prefer communicating in their native tongue. That fact will drive the language industry to US$40 billion in revenue for 2016. To support this growth, language service and technology providers are extending their repertoire beyond . . .
 
Piracy Rates for Localized Software
by Arle Lommel, May 24, 2016, 10 Pages View abstract 
Software piracy – the illegal copying, distribution, or use of unlicensed applications – is a major global concern for IT-oriented enterprises. This brief considers the role of localization on piracy by determining per-language piracy rates . . .
 
Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent, April 30, 2016, 3 Pages View abstract 
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing . . .
 
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent, April 01, 2016, 9 Pages View abstract 
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market . . .
 
Consumer Language Preferences by Country
by Donald A. DePalma, Stephen Henderson, January 29, 2016, 1 Pages View abstract 
Reports from CSA Research on the behaviors and preferences of information consumers definitively prove that far fewer consumers will buy or even consider products and services if they’re not provided in their mother tongue (see “Can’t . . .
 
When LSPs Seek Revenue beyond Their Own Borders
by Stephen Henderson, December 30, 2015, 4 Pages View abstract 
Nearly 60% of language service providers earn revenue from clients outside the borders of their headquarters country. What regions do they target when they go international? CSA Research analyzed revenue data from 860 LSPs to identify the origin of their . . .
 
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract 
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
 
Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent, September 25, 2015, 8 Pages View abstract 
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those . . .
 
The Top 100 Language Service Providers: 2015
by Stephen Henderson, July 14, 2015, 5 Pages View abstract 
This brief presents the world’s leading providers of translation, localization, and interpreting services. The list includes nine ties, resulting in 109 companies claiming or sharing the top 100 spots. The two-letter country . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract 
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract 
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
 
Making the Switch from Neutral to Regional Spanish
by Benjamin B. Sargent, April 30, 2015, 5 Pages View abstract 
Spanish comes in many variants, deeply entrenched in the regional cultures of its diverse audiences. Few organizations can afford to support all versions. However, the proliferation of social media and mobile applications has forever changed user expectations . . .
 
The Rise and Fall of the Top Online Languages
Online Audience and GDP Benchmarks for 100 Languages in 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 29 Pages View abstract 
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages View abstract 
Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, average revenue per employee, and other critical . . .
 
The Top 100 Language Service Providers: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, June 25, 2014, 4 Pages View abstract 
To access this brief, please log in or register. This brief presents the world’s leading providers of translation, localization, and interpreting services in 2014. The list includes two ties, resulting in 103 companies claiming or sharing t . . .
 
Indonesian, Malaysian, and Filipino as Online Languages
by Benjamin B. Sargent, June 04, 2014, 6 Pages View abstract 
Indonesian, Malaysian, and Filipino are state-sponsored languages imposed in the twentieth century that attempt to bridge ethnically and geographically diverse populations. The intent was to achieve a unified national language for education and media . . .
 
Assessing the World’s Most Prominent Websites
The Global Website Assessment Index for 2013
by Benjamin B. Sargent, Vijayalaxmi Hegde, December 30, 2013, 90 Pages View abstract 
Each year, Common Sense Advisory examines many hundreds of websites to document the common localization practices among the top brands and most visible websites. This year’s report looks at language popularity on 2,787 prominent websites, and . . .
 
The 116 Most Economically Active Languages Online
by Benjamin B. Sargent, October 31, 2013, 9 Pages View abstract 
Whether your international care agency communicates with a global donor base or your manufacturing company markets its wares to consumers in faraway lands, you will need to support a widening variety of languages in just the next couple of years. This . . .
 
Waking Up to Opportunity in Arabic
by Benjamin B. Sargent, December 05, 2012, 3 Pages View abstract 
In a recent report, “Multilingual Websites” (Oct12), we compared the popularity rank of languages on the websites of top global brands with the economic potential of those online audiences. Our research pinpoints Arabic as the most underserved . . .
 
Global Website Assessment Index
Languages on the World’s Most Prominent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 52 Pages View abstract 
Each year since 2008, Common Sense Advisory has examined many hundreds of websites to document the common localization practices among the top brands and most visible websites. In 2011, we expanded the number of sites examined to over 1,200, and now, . . .
 
Multilingual Websites
Language as an Indicator of Success on the Web
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 33 Pages View abstract 
This report extends the findings and analysis of data first presented in the report "Global Website Assessment Index," (Oct12). The data in this study shows a strong correlation between the ranking of companies in structured lists by Alexa, Forbes, and . . .
 
Translation Opportunities in Africa
The Industries That Spend the Most on Language Services
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 11 Pages View abstract 
Which industries matter the most for language service providers (LSPs) in Africa? This report provides estimates of the economic opportunity for LSPs available in the region and one major economy within it – South Africa. This report should be . . .
 
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