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Global Website Assessment Index 2016
by Benjamin B. Sargent, Donald A. DePalma, July 29, 2016, 61 Pages View abstract 
Digital operations require increasing complexity and larger budgets as brands launch content-driven campaigns across a greater number of channels, countries, and languages. Marketing and digital production teams need hard data for building business cases . . .
 
How Travel and Leisure Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Hélène Pielmeier, September 30, 2015, 43 Pages View abstract 
Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and doesn’t show any sign of slowing its strong and sustained climb. Language service providers (LSPs) can rejoice because this sector . . .
 
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract 
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
 
The Top Industries for LSPs
by Vijayalaxmi Hegde, Hélène Pielmeier, August 11, 2014, 57 Pages View abstract 
Which industries can you expect to spend the most on language services and technology in 2014? In this report, Common Sense Advisory presents the verticals that generated top revenue last year for language service providers globally and in eight regions . . .
 
Where the Global Translation Money Is: 2013
The Industries That Spend the Most on Language Services
by Vijayalaxmi Hegde, Donald A. DePalma, October 01, 2013, 94 Pages View abstract 
Which industries spend the most on language services and technology in 2013? In this report, Common Sense Advisory presents the revenue composition of 36 verticals for language service providers (LSPs) globally and in nine regions of the world: Africa, . . .
 
Eight Ways for LSPs to Make Money in Manufacturing
by Rebecca Ray, October 31, 2012, 3 Pages View abstract 
Buyers of language services in the manufacturing sector operate under very specific constraints when it comes to subject matter expertise, quality requirements, regulation, and ever-increasing amounts of content and numbers of languages. Attentive language . . .
 
Global Website Assessment Index
Languages on the World’s Most Prominent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 52 Pages View abstract 
Each year since 2008, Common Sense Advisory has examined many hundreds of websites to document the common localization practices among the top brands and most visible websites. In 2011, we expanded the number of sites examined to over 1,200, and now, . . .
 
How Manufacturing Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Nataly Kelly, October 31, 2012, 35 Pages View abstract 
The manufacturing vertical represents an enormous opportunity for all suppliers in the language services industry, be they freelancers, small agencies, single-language vendors, medium-sized firms, or large multi-language vendors. Estimated at US$11.13 . . .
 
Multilingual Websites
Language as an Indicator of Success on the Web
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 33 Pages View abstract 
This report extends the findings and analysis of data first presented in the report "Global Website Assessment Index," (Oct12). The data in this study shows a strong correlation between the ranking of companies in structured lists by Alexa, Forbes, and . . .
 
Where to Find the Global Translation Money
by Nataly Kelly, Robert G. Stewart, July 31, 2012, 5 Pages View abstract 
Which industries spend the most on language services and technology in 2012? In this brief, Common Sense Advisory reveals the global composition of the language services market. We also list how much each vertical sector contributes. In addition, we’ve . . .
 
Translation in the Financial Services Sector
What Language Service Providers Need to Know
by Rebecca Ray, Belinda Whittaker, March 27, 2012, 36 Pages View abstract 
Language service providers (LSPs) are always looking for ways to grow and to increase their value as perceived by their customers. One way to do this is to prepare your team to support various industry sectors by understanding those buyers as intimately . . .
 
The Vertical Markets that Spend the Most on Translation
by Rebecca Ray, March 01, 2012, 2 Pages View abstract 
Many language service providers (LSPs) want to identify the industries that spend the most on translation. Using buyer-reported data from 226 end clients, this brief reveals which major industry sectors have the largest annual translation spend on average, . . .
 
Translation Metrics for Healthcare Companies
by Rebecca Ray, January 17, 2012, 8 Pages View abstract 
Translation performance metrics are extremely important for regulated industries such as health care. Over the last few years, this sector has come under increasing scrutiny from regulatory and certification bodies all around the world. This means that . . .
 
Translation Metrics for Manufacturing Companies
by Rebecca Ray, January 17, 2012, 9 Pages View abstract 
International sales are the lifeblood of most manufacturing firms these days, regardless of size or geographic location. You and your executives require business cases that support intelligent decision-making for local market investment. This brief provides . . .
 
Translation Metrics for Software Companies
by Rebecca Ray, January 17, 2012, 9 Pages View abstract 
As software firms progress along the localization maturity timeline, translation performance metrics play a more central role in the eyes of upper management (see "Accelerating Localization Maturity," Jan11). Their absence makes it almost impossible to . . .
 
How Much Does Global Contribute to Revenue?
by Donald A. DePalma, Robert G. Stewart, Vijayalaxmi Hegde, May 18, 2011, 6 Pages View abstract 
A major driver for any corporate foray into global markets is always new revenue and market share opportunities. Every globalization strategy that we have ever seen assumes that it will grow sales well beyond what domestic markets buy. Just how big is . . .
 
How Life Sciences Firms Buy Translation
What Matters Most to Pharmaceutical and Medical Device Localization Clients
by Inna Geller, Nataly Kelly, October 15, 2010, 42 Pages View abstract 
This report offers a detailed look at market opportunities for translation and localization services in the pharmaceutical and medical device sectors. Based on interviews with major buyers of translation and related services in the life sciences field, . . .
 
Expanded Opportunities for LSPs in Software Localization
by Rebecca Ray, Donald A. DePalma, October 13, 2010, 6 Pages View abstract 
Software developers face continued and unrelenting pressure to deliver more products on more platforms in more languages to more markets within tighter timeframes. This brief describes projected localization plans by buyers for 12 application types. It . . .
 
Translation and the Vertical Markets That Matter Most
by Nataly Kelly, Donald A. DePalma, November 17, 2009, 3 Pages View abstract 
Where are all the translation and localization buyers, and in which industries do they most commonly work? In this Quick Take, we present a list of the 37 industries that matter most in the language services trade, across all geographic locations. We . . .
 
U.S. Health Care Reform and Language Services
by Nataly Kelly, August 17, 2009, 32 Pages View abstract 
We predicted earlier this year that the priorities of the Obama Administration would yield positive results for the language services industry ("Title VI Enforcement to Grow Under Obama," Jan09). How will H.R. 3200, "America's Affordable Health Choices . . .
 
 
 
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