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Disintermediation in the Language Supply Chain
by Hélène Pielmeier, September 14, 2017, 6 Pages View abstract 
Eliminating the middleman has been the goal of banking, retail, and tourism firms as they cut overhead and deal more directly with their customers. Language services are not exempt from this move toward disintermediation. In this report, we explore how . . .
 
Benchmarks for Language Service Providers: 2017
by Hélène Pielmeier, Donald A. DePalma, June 30, 2017, 12 Pages View abstract 
Providers are always eager to compare their performance against that of their peers. In CSA Research’s annual survey of the language services market, we ask about a range of factors that characterize LSPs. In this brief, we provide an introduction . . .
 
Should We Centralize Our Globalization Function?
by Rebecca Ray, December 30, 2016, 9 Pages View abstract 
One of the most common questions asked by organizations implementing globalization as a business function is whether they should centralize language services. Data from CSA Research demonstrates that companies continue to consolidate in this area as they . . .
 
Open-Source Language-Industry Ecosystems
by Arle Lommel, September 16, 2016, 18 Pages View abstract 
Where does open-source software (OSS) fit in the language sector? This brief updates our earlier analysis of six tools – GlobalSight, Moses, Okapi, OmegaT, ]project-open[, and TermWiki – and adds information on six more solutions: LanguageTool, . . .
 
How to Manage Freelancers: Lessons Learned from LSPs
by Rebecca Ray, Hélène Pielmeier, July 29, 2016, 12 Pages View abstract 
Though not yet a trend, CSA Research observes more companies considering the option of directly managing the freelance linguistic talent responsible for generating their multilingual customer experience. This brief outlines why organizations choose to . . .
 
Specifications Improve Quality and Satisfaction
by Arle Lommel, February 29, 2016, 9 Pages View abstract 
Many translation quality disputes between enterprises and language service providers (LSPs) arise from the lack of communication and a mismatch of expertise and expectations. Formalizing project specifications improves communication, quality outcomes, . . .
 
Balanced Scorecards for Vendor Evaluation
by Rebecca Ray, Donald A. DePalma, December 30, 2015, 6 Pages View abstract 
How should buyers of translation services evaluate their suppliers? The reply is usually along the lines of, "Measure what matters." But how do you choose from among the many criteria related to quality, turnaround, and cost efficiency? This brief out . . .
 
Developing a Strong Supply Chain
The How-To Guide to Vendor Life Cycle Management
by Hélène Pielmeier, Benjamin B. Sargent, November 30, 2015, 47 Pages View abstract 
In theory, all language service providers have access to the same pool of resources. Yet in practice, so many vendor management strategies exist – different approaches to process, staffing, and tools – that every LSP ends . . .
 
How LSPs Test the Skills of Vendors
by Hélène Pielmeier, November 30, 2015, 6 Pages View abstract 
Vendors with great résumés can still fail miserably on a project. How do language service providers identify suppliers that will provide consistent deliverables that meet their quality requirements? CSA Research interviewed . . .
 
Negotiating Rates with Translation Vendors
by Hélène Pielmeier, November 30, 2015, 9 Pages View abstract 
As part of our research on how language service providers manage their supply chain, CSA Research interviewed 31 LSPs about how they approach rate negotiations with their vendors. In this brief, we present: 1) the importance of negotiations to profitability; . . .
 
Digital Campaign Management and Localization
Winning the Attention Game for Global Audiences
by Benjamin B. Sargent, Rebecca Ray, November 18, 2015, 35 Pages View abstract 
Corporate strategy increasingly relies on digital strategy. Content interactions shape everything from brand awareness to customer loyalty. Yet proliferating device platforms, online channels, and content formats challenge even the savviest marketing . . .
 
Subcontracting to Other LSPs
by Hélène Pielmeier, October 29, 2015, 6 Pages View abstract 
Language service providers notoriously tap the capacity of other LSPs to get work done, thereby creating a multi-layer supply chain. As part of CSA Research’s interviews on vendor management best practices, we identified several issues that we discuss . . .
 
Vendor Management at LSPs
The How-To Guide to Designing and Evolving the Function
by Hélène Pielmeier, Benjamin B. Sargent, October 29, 2015, 55 Pages View abstract 
Supply chain management has taken on an increasingly important role at language service providers. It stems from ever more specific and rigorous client requirements, intense price pressure, the depth of subcontracting to peers, and the diversification . . .
 
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract 
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
 
Insights on Enterprise Translation Automation
How Clients Deploy Translation Technology
by Donald A. DePalma, Fred Hollowood, April 14, 2015, 49 Pages View abstract 
As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract 
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract 
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract 
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Agile: A Quick Introduction for LSPs
by Donald A. DePalma, Rebecca Ray, November 24, 2014, 4 Pages View abstract 
The Agile development methodology is the new norm for clients developing software - and for many of their colleagues in marketing, product development, and even customer care teams aiming to increase their speed (see "What's on the Mind of the Agile-ized . . .
 
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages View abstract 
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
 
The State of Compensation at LSPs: 2014
What Employees of Language Service Providers Earn
by Hélène Pielmeier, Donald A. DePalma, May 15, 2014, 80 Pages View abstract 
Executives at language service providers need to invest wisely in people. When they pay low wages, they may lose good employees to the competition or to other industries that pay more. Yet if they offer packages that are too generous, their profitability . . .
 
Selecting LSPs for Agile: What Mother Never Told You
by Rebecca Ray, February 03, 2014, 2 Pages View abstract 
Delivering localized products for software developers running on Agile does not happen overnight. It requires a transition plan to enable localization teams - and their language suppliers - to shift from processing content in a linear fashion to adeptly . . .
 
Agile: A Quick Introduction for Localization Teams
by Donald A. DePalma, Rebecca Ray, December 27, 2013, 4 Pages View abstract 
The Agile software development methodology is the new norm and is here to stay. If your organization develops software of any kind – whether for internal use, embedded applications, or external sale – there is an excellent chance that at least . . .
 
Localization at the Speed of Agile
by Rebecca Ray, Donald A. DePalma, December 27, 2013, 44 Pages View abstract 
Common Sense Advisory contends that current localization production models break down as teams scramble to stretch them to fit Agile. What lessons can veteran localizers learn from colleagues who have Agile-ized their teams? What are the most important . . .
 
Where Open Source Fits in Language Technology
by Donald A. DePalma, November 29, 2013, 10 Pages View abstract 
Open-source software has long been an option for translators, language service providers, and enterprises. In this brief, Common Sense Advisory discusses open-source software (OSS) for the language sector, the rationale for developing it, and six OSS . . .
 
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