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Conversation Starters to Engage Clients Beyond Projects
by Rebecca Ray, Hélène Pielmeier, June 09, 2017, 8 Pages View abstract 
To sustain growth, executives, sales teams, and account managers at language service providers need to up-sell and cross-sell beyond the language services function on the buy-side. This research piece discusses why enterprise globalization frequently . . .
CSA Research Survey on Gender and Family in the Language Services Industry: Overall Findings
by CSA Research, June 07, 2017, 42 Pages View abstract 
Issues related to gender, the workplace, and family are among the most important social and political concerns today. Language services – translation, localization, interpreting, and related tasks – are frequently seen as a female-dominated . . .
Building In-House Translation Teams
by Rebecca Ray, August 31, 2016, 6 Pages View abstract 
Organizations can select from a number of staffing models when establishing or improving their global content delivery process. This brief outlines why they may choose to include an internal language services team, followed by guidance in the following . . .
How to Manage Freelancers: Lessons Learned from LSPs
by Rebecca Ray, Hélène Pielmeier, July 29, 2016, 12 Pages View abstract 
Though not yet a trend, CSA Research observes more companies considering the option of directly managing the freelance linguistic talent responsible for generating their multilingual customer experience. This brief outlines why organizations choose to . . .
Use These Job Descriptions to Build Your Team
by Rebecca Ray, January 28, 2016, 8 Pages View abstract 
What roles are critical for the success of your translation team? What specific expertise should your HR department look for? Should you hire them now or later? This brief addresses these questions by presenting 10 sample job descriptions for four levels . . .
Developing the Supply Chain for the Future
by Hélène Pielmeier, September 28, 2015, 5 Pages View abstract 
Freelance linguists are responsible for their own training. Yet, CSA Research observes in interactions and research with language service providers that LSPs have a crucial role in developing freelancers’ skill – and they usually do so without . . .
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract 
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
Which Organizational Chart Works Best for You?
by Rebecca Ray, June 06, 2014, 14 Pages View abstract 
How many people should you hire for your localization team? Do you need to employ anyone at all? What function should the team report into? Is it time to set up a center of excellence for globalization? This brief addresses these questions by presenting . . .
A Beginner’s Guide to the Localization Maturity Model
How to Integrate Operations with Strategy (Level 1)
by Rebecca Ray, Hélène Pielmeier, April 30, 2014, 41 Pages View abstract 
Companies just starting their global expansion journey have less time to figure out how to do it right than they did five to 10 years ago. International revenue is now too significant for medium- and large-sized businesses to overlook and . . .
How to Set Up a Globalization Program Office (GPO)
by Rebecca Ray, March 06, 2014, 5 Pages View abstract 
What return on investment (ROI) should you expect from setting up a Globalization Program Office or a Center of Excellence for Globalization? What must you consider before creating one? Which enterprise functions should it support? Who should fund it? . . .
On-Boarding New Consumers of Translation Services
by Rebecca Ray, March 06, 2014, 6 Pages View abstract 
Are you ramping up to offer translation and localization services to the first few groups in your organization? Or perhaps teams are already clamoring to be taken on board faster than you can absorb them? Common Sense Advisory has put together guidelines . . .
How LSPs Can Create Flexible Career Paths
by Hélène Pielmeier, April 11, 2013, 8 Pages View abstract 
Executives at language service providers (LSPs) don’t owe their employees a career path. However, developing a career planning program is sound business practice. This brief covers: 1) why you need career paths; 2) why your staff expects . . .
How to Add Post-Edited MT to Your Service Offerings
by Donald A. DePalma, March 11, 2013, 5 Pages View abstract 
Many language service providers (LSPs) turn to machine translation (MT) to lower production costs or decrease turnaround times. Meanwhile, buyer demand for more content in more languages - but with flat budgets - increases pressure on LSPs to offer some . . .
Translation RFPs: Guidelines for Procurement Managers
by Rebecca Ray, December 31, 2012, 2 Pages View abstract 
Translation is a business service, so procurement needs to understand the underlying business process for which it is buying. This brief is designed for translation and localization managers to share with their purchasing colleagues or to use as a jumping-off . . .
At Your Wit’s End? Consider On-Site LSP Support
by Rebecca Ray, September 21, 2012, 4 Pages View abstract 
As purchasing power remains strong in emerging and frontier markets, pressure on translation and localization managers to deliver more content faster than ever to an expanding number of local markets shows no sign of letting up (see "Global Product Localization," . . .
Selling to an Enterprise Project Management Office
by Benjamin B. Sargent, August 02, 2012, 5 Pages View abstract 
Language service providers (LSPs) interact with client-side project managers (PMs) on a daily and sometimes hourly basis. But all PMs are not alike. In our recent report “Managing Translation Operations” (Jul12), we determined that as . . .
How to Win the Requests for Proposals that Matter Most
Insights for Industry Providers Who Want to Excel with RFPs
by Rebecca Ray, Belinda Whittaker, Donald A. DePalma, July 26, 2012, 33 Pages View abstract 
As a language service provider, you respond to anywhere from a few requests for proposals to hundreds per year, eating up valuable hours from your salespeople, your project managers, and your technical staff. All of this time could be invested in more . . .
How to Write Translation Requests for Proposals
Best Practices for Improving RFPs and Tenders
by Rebecca Ray, Belinda Whittaker, Donald A. DePalma, July 26, 2012, 36 Pages View abstract 
As a buyer, you have a significant choice to make about how to conduct RFPs. You can carry on with the status quo and continue to view the tender process as a cumbersome, cost-driven exercise to be dreaded. Or, you can seize the huge opportunity to recast . . .
Managing Translation Operations
Human Capital Development and the Project Management Office
by Benjamin B. Sargent, Willem Stoeller, July 24, 2012, 32 Pages View abstract 
This report explains how to organize the function of translation project management within a global enterprise. Common Sense Advisory interviewed 30 professionals responsible for managing translation and localization at large enterprises with revenue . . .
How to Hire and Retain the Best Project Managers
by Benjamin B. Sargent, Willem Stoeller, July 20, 2012, 4 Pages View abstract 
Executives at enterprise organizations must consider how to evaluate and incentivize the performance of the project management office (PMO) and of project managers (PMs) individually. Managers seeking to build or restructure their PMO should be careful . . .
Translation Future Shock
Human Translator Throughput and the Impact of Machine Translation
by Donald A. DePalma, Nataly Kelly, April 30, 2012, 24 Pages View abstract 
Language service providers and freelancers translate hundreds of millions of words per day. This work supports global trade, diplomacy, tourism, and a host of other international and domestic multicultural activities. Simultaneously, advances in machine . . .
Translation in the Financial Services Sector
What Language Service Providers Need to Know
by Rebecca Ray, Belinda Whittaker, March 27, 2012, 36 Pages View abstract 
Language service providers (LSPs) are always looking for ways to grow and to increase their value as perceived by their customers. One way to do this is to prepare your team to support various industry sectors by understanding those buyers as intimately . . .
Measuring the Productivity of Project Managers
by Benjamin B. Sargent, Vijayalaxmi Hegde, December 16, 2011, 5 Pages View abstract 
Language service providers (LSPs) often ask how they can measure and improve the productivity of their project managers (PMs). Owners and executives reckon that measuring the efficiency of PMs can tell you a lot about the health of the firm and that improving . . .
LSPs Can Grow by Supporting Globalization Champions
by Rebecca Ray, September 30, 2011, 5 Pages View abstract 
Managers of translation or localization on the buy side often act as globalization champions within their companies. Prepared or not, executives often expect these leaders to direct globalization strategy and influence corporate behavior on the global . . .
Profile of a Globalization Champion
by Rebecca Ray, September 15, 2011, 3 Pages View abstract 
It’s not easy for corporate recruiters or hiring managers to find globalization leaders. A specialized set of skills and characteristics are required to excel in this position. However, they probably aren’t the ones you would expect. Based . . .
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