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1 - 25 out of 14
SEO Essentials for Global Brands
by Benjamin B. Sargent, December 30, 2016, 6 Pages View abstract 
More than 90% of customer journeys begin with search. SEO-generated visits achieve higher conversion rates than other digital lead sources. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted . . .
 
Eight Areas Where You Can Help Clients Improve ASO
by Rebecca Ray, January 26, 2016, 7 Pages View abstract 
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
 
Eight Tips for Localized App Store Optimization (ASO)
by Rebecca Ray, August 28, 2015, 6 Pages View abstract 
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
 
E-Marketing Convergence Creates Opportunity for Localization Managers
by Benjamin B. Sargent, May 31, 2015, 6 Pages View abstract 
In the evolving world of e-marketing, companies strive to manage what were previously separate practices as a single, coordinated program. In this scenario, activities like corporate blogging, SEO, and pay-per-click (PPC) advertising pop out of their . . .
 
Content-Based Marketing Is the New SEO
by Benjamin B. Sargent, April 30, 2014, 2 Pages View abstract 
In old-school search engine optimization (SEO), the idea is to use meta keyword and description fields on every page. In new-school SEO, keyword research still retains its relevance, but its role has changed. Rather than back-filling keywords into content . . .
 
Nine Types of Social Media Localization
by Benjamin B. Sargent, October 29, 2012, 3 Pages View abstract 
Are you confused by all the buzz around social media localization? Our research indicates that not much money is trading hands for such projects in the language services sector, but demand will rise in the coming years. In this brief, we list and describe . . .
 
Sorting Out the SEO-TM Conundrum
by Benjamin B. Sargent, July 26, 2011, 3 Pages View abstract 
How can you reconcile the use of translation memory (TM) with search engine optimization (SEO)? This question crosses our virtual desks on a regular basis. Companies seek to increase traffic coming to corporate sites from search engines such as Bing, . . .
 
Web Globalization: How Well Does Your Company Score?
by Benjamin B. Sargent, March 31, 2011, 1 Pages View abstract 
 
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and . . .
 
Gaining Global Web Presence
Common Practices from 1000 Top Websites
by Benjamin B. Sargent, November 30, 2010, 30 Pages View abstract 
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many . . .
 
How Global Businesses Can Leverage Social Media in Asia
by Rebecca Ray, July 28, 2010, 4 Pages View abstract 
Social media is one of the tools that businesses can use to remain engaged – or become engaged – with their end users in local markets. In this brief, we provide insight into how marketing managers at global firms can prepare to leverage social . . .
 
Using Social Media to Boost Language Services Business
by Nataly Kelly, July 26, 2010, 4 Pages View abstract 
Social media platforms such as Facebook, Linkedin, and Twitter are no longer merely “phenomena.” Within the space of just a few years, they’ve become essential components of many firms’ marketing and public relations plans. But, . . .
 
Building a Transcreation Strategy in Five Easy Steps
by Rebecca Ray, April 29, 2010, 2 Pages View abstract 
As companies strive to reach more customers up and down the socioeconomic ladder in local markets, they are discovering the need for transcreation to communicate their brands effectively. In this brief, we discuss why and how to develop your transcrea . . .
 
The Business Case for Machine Translation
by Donald A. DePalma, Nataly Kelly, August 20, 2009, 37 Pages View abstract 
Machine translation is technology that many organizations will find indispensable in removing the language obstacle for international operations or domestic multilingual applications. For this report, we interviewed 31 users of machine translation and . . .
 
Evolution and Revolution in Translation Management
TMS Software Solutions Morph to New Corporate and LSP Demands
by Donald A. DePalma, Benjamin B. Sargent, May 30, 2008, 35 Pages View abstract 
This report examines the ERP-like factors driving the translation management systems (TMS) sector, outlines buyer types, projects market size and growth, and details the assessment criteria for such systems. Common Sense Advisory will use these criteria . . .
 
 
 
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