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Deploying Multilingual Support Knowledge Bases
by Rebecca Ray, Arle Lommel, May 10, 2018, 19 Pages View abstract 
Customers are now in control of when, where, and how they engage with brands. Therefore, it's time for companies to more tightly integrate their multilingual support knowledge bases (KBs) into the global customer experience (GCX), rather than leaving . . .
Improving International Search for Knowledge Bases
by Rebecca Ray, May 10, 2018, 9 Pages View abstract 
Many companies struggle with supporting effective searches of their knowledge bases (KBs) because they depend on what their website, third-party search engines, or their customer relationship management (CRM) or knowledge management (KM) platform provide . . .
What to Do When It’s Time to Drop a Language
by Rebecca Ray, February 29, 2016, 7 Pages View abstract 
Translation and localization managers are skilled at adding languages and locales for their products and services, documentation and support, and web and mobile sites (see "Adding Languages to Websites - It Gets Easier," Jan14). However, decommissioning . . .
Gaining Global Web Presence
Common Practices from 1000 Top Websites
by Benjamin B. Sargent, November 30, 2010, 30 Pages View abstract 
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many . . .
How Global Businesses Can Leverage Social Media in Asia
by Rebecca Ray, July 28, 2010, 4 Pages View abstract 
Social media is one of the tools that businesses can use to remain engaged – or become engaged – with their end users in local markets. In this brief, we provide insight into how marketing managers at global firms can prepare to leverage social . . .
Using Social Media to Boost Language Services Business
by Nataly Kelly, July 26, 2010, 4 Pages View abstract 
Social media platforms such as Facebook, Linkedin, and Twitter are no longer merely “phenomena.” Within the space of just a few years, they’ve become essential components of many firms’ marketing and public relations plans. But, . . .
The Business Case for Machine Translation
by Donald A. DePalma, Nataly Kelly, August 20, 2009, 37 Pages View abstract 
Machine translation is technology that many organizations will find indispensable in removing the language obstacle for international operations or domestic multilingual applications. For this report, we interviewed 31 users of machine translation and . . .
Evolution and Revolution in Translation Management
TMS Software Solutions Morph to New Corporate and LSP Demands
by Donald A. DePalma, Benjamin B. Sargent, May 30, 2008, 35 Pages View abstract 
This report examines the ERP-like factors driving the translation management systems (TMS) sector, outlines buyer types, projects market size and growth, and details the assessment criteria for such systems. Common Sense Advisory will use these criteria . . .
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