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Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent, April 30, 2016, 3 Pages View abstract 
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing . . .
 
Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent, September 25, 2015, 8 Pages View abstract 
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those . . .
 
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract 
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
 
The Rise and Fall of the Top Online Languages
Online Audience and GDP Benchmarks for 100 Languages in 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 29 Pages View abstract 
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms . . .
 
The Top 30 Online Languages
by Benjamin B. Sargent, November 05, 2013, 7 Pages View abstract 
Whether your international care agency communicates with a global donor base or your manufacturing company markets its wares to consumers in faraway lands, you will need to support a widening variety of languages in just the next couple of years. This . . .
 
The 116 Most Economically Active Languages Online
by Benjamin B. Sargent, October 31, 2013, 9 Pages View abstract 
Whether your international care agency communicates with a global donor base or your manufacturing company markets its wares to consumers in faraway lands, you will need to support a widening variety of languages in just the next couple of years. This . . .
 
Market Opportunities for Underserved Languages
by Vijayalaxmi Hegde, August 31, 2013, 3 Pages View abstract 
In Common Sense Advisory’s most recent web globalization study, we reviewed 2,409 global websites and identified 10 languages that companies were not exploiting to their full potential (see “Multilingual Websites,” Oct12). We call these . . .
 
The Top 100 Global Websites
The World’s Most Globally Pertinent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, December 30, 2012, 42 Pages View abstract 
The purpose of website globalization is to make online experiences available to visitors living in other countries or speaking other languages. In 2012, Common Sense Advisory visited 2,409 prominent websites of large enterprises, global brands, and popular . . .
 
Waking Up to Opportunity in Arabic
by Benjamin B. Sargent, December 05, 2012, 3 Pages View abstract 
In a recent report, “Multilingual Websites” (Oct12), we compared the popularity rank of languages on the websites of top global brands with the economic potential of those online audiences. Our research pinpoints Arabic as the most underserved . . .
 
Multilingual Websites
Language as an Indicator of Success on the Web
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 33 Pages View abstract 
This report extends the findings and analysis of data first presented in the report "Global Website Assessment Index," (Oct12). The data in this study shows a strong correlation between the ranking of companies in structured lists by Alexa, Forbes, and . . .
 
ROI Lifts the Long Tail of Languages in 2012
by Benjamin B. Sargent, June 26, 2012, 7 Pages View abstract 
Reaching 80% of the world’s online population in 2012 requires translating content into more languages than in years past. That’s the bad news. In this brief we reveal the good news that return on investment (ROI) escalates across the board . . .
 
Why Smart Companies Invest in Translation
by Rebecca Ray, Nataly Kelly, January 01, 2012, 3 Pages View abstract 
Is translation optional? Not if you’re determined to succeed. And if you want your business to actually grow, you have even more reasons to mind your language(s). This brief explains why translation is mission-critical for the success of any company . . .
 
How to Craft a Multicultural Web Strategy
Best Practices for Ethnic Marketing Online
by Nataly Kelly, Benjamin B. Sargent, Donald A. DePalma, September 12, 2011, 48 Pages View abstract 
One consequence of globalization is large populations of emigrants around the world. People leave their home countries to find work, improve their quality of life, or begin a new life. Some are quickly assimilated into the societies they enter, while . . .
 
Web Globalization: How Well Does Your Company Score?
by Benjamin B. Sargent, March 31, 2011, 1 Pages View abstract 
 
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and . . .
 
The World’s 100 Best Global Websites in 2011
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 5 Pages View abstract 
Companies, brands, and non-profits seeking to communicate with a global audience – or those providing tools for internet users to communicate among themselves – must understand the unique requirements of geolingual visitors. To optimize the . . .
 
Top-Scoring Global Websites
Ranking the World’s 100 Best Global Internet Properties
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 82 Pages View abstract 
How many languages does it take to stay competitive online? A minimum of 16, if you want to be among the best – and that number keeps growing each year. This report includes a ranking of the world’s 100 best websites for global and multilingual . . .
 
Gaining Global Web Presence
Common Practices from 1000 Top Websites
by Benjamin B. Sargent, November 30, 2010, 30 Pages View abstract 
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many . . .
 
World Online Wallet Shifts Toward Asia in 2010
by Benjamin B. Sargent, September 27, 2010, 7 Pages View abstract 
This brief updates the raw data for total online population and e-GDP, by country and by language, and resets the benchmark metrics of Availability Quotient (AQ) and “world online wallet” (WOW) for the year 2010. AQ represents a country’s . . .
 
How Global Businesses Can Leverage Social Media in Asia
by Rebecca Ray, July 28, 2010, 4 Pages View abstract 
Social media is one of the tools that businesses can use to remain engaged – or become engaged – with their end users in local markets. In this brief, we provide insight into how marketing managers at global firms can prepare to leverage social . . .
 
Five Must-Have Features for Global Websites
by Donald A. DePalma, June 22, 2010, 5 Pages View abstract 
Our research takes us to enough websites that we can quickly separate properties that are clearly global in design and intent from the poseurs. In this brief, we outline three things that we expect to see whenever we visit a globalized site and another . . .
 
The Global Marketer’s Guide to Color Selection
by Nataly Kelly, Vijayalaxmi Hegde, June 22, 2010, 10 Pages View abstract 
Colors can evoke strong emotions. The problem for global marketers is that the meaning of a given hue can vary drastically from one place to another. How can you make sure that the colors you use for your logo, product packaging, and other branding and . . .
 
The Top 40 Global Online Brands
by Benjamin B. Sargent, Donald A. DePalma, November 03, 2009, 42 Pages View abstract 
This report documents how the most successful online brands succeed – or fail – in delivering a compelling customer experience for international visitors. How quickly a visitor finds relevant content determines whether that person ends up . . .
 
Top 30 Languages Online in 2009
by Benjamin B. Sargent, August 19, 2009, 2 Pages View abstract 
Website globalization practitioners often ask us which countries and languages they should target to maximize return on their translation spend. In July 2009, we released updated figures for total available audience (TAA) and online gross domestic product . . .
 
Countries That Matter Most Online in 2009
by Benjamin B. Sargent, June 30, 2009, 4 Pages View abstract 
Companies looking to focus budget on the most promising markets often ask Common Sense Advisory for assistance in prioritizing their localization spend. In this brief, we set out two ways to represent the potential value of localizing an online experience: . . .
 
Finally! Data to Prove that Localization Matters
by Donald A. DePalma, March 26, 2009, 4 Pages View abstract 
One of the most common refrains that we hear from software vendors and from too many enterprise planners is that "their buyers and developers can handle English." They tell us that as long as the products can ingest, manage, and publish information in . . .
 
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