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Digital Opportunity: Top 100 Online Languages for 2017
by Benjamin B. Sargent, Arle Lommel, August 15, 2017, 10 Pages View abstract 
Evaluation of return on content begins with understanding the language composition of the online world. CSA Research’s annual online benchmarks capture the total economic opportunity that global brands address when they add a new language. The benchmarks . . .
 
Arabic Regional Variants for Global Brands
by Benjamin B. Sargent, June 14, 2016, 6 Pages View abstract 
Arabic poses a unique challenge to digital brands. On the one hand, it is the seventh most important online language, with a total audience of 166 million and US$1.7 trillion in 2016. On the other hand, we conclude that Arabic is not a single digital . . .
 
Piracy Rates for Localized Software
by Arle Lommel, May 24, 2016, 10 Pages View abstract 
Software piracy – the illegal copying, distribution, or use of unlicensed applications – is a major global concern for IT-oriented enterprises. This brief considers the role of localization on piracy by determining per-language piracy rates . . .
 
Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent, April 30, 2016, 3 Pages View abstract 
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing . . .
 
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent, April 01, 2016, 9 Pages View abstract 
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market . . .
 
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract 
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
 
Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent, September 25, 2015, 8 Pages View abstract 
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those . . .
 
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract 
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
 
The Top 30 Online Languages
by Benjamin B. Sargent, November 05, 2013, 7 Pages View abstract 
Whether your international care agency communicates with a global donor base or your manufacturing company markets its wares to consumers in faraway lands, you will need to support a widening variety of languages in just the next couple of years. This . . .
 
The 116 Most Economically Active Languages Online
by Benjamin B. Sargent, October 31, 2013, 9 Pages View abstract 
Whether your international care agency communicates with a global donor base or your manufacturing company markets its wares to consumers in faraway lands, you will need to support a widening variety of languages in just the next couple of years. This . . .
 
Market Opportunities for Underserved Languages
by Vijayalaxmi Hegde, August 31, 2013, 3 Pages View abstract 
In Common Sense Advisory’s most recent web globalization study, we reviewed 2,409 global websites and identified 10 languages that companies were not exploiting to their full potential (see “Multilingual Websites,” Oct12). We call these . . .
 
Multilingual Websites
Language as an Indicator of Success on the Web
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 33 Pages View abstract 
This report extends the findings and analysis of data first presented in the report "Global Website Assessment Index," (Oct12). The data in this study shows a strong correlation between the ranking of companies in structured lists by Alexa, Forbes, and . . .
 
ROI Lifts the Long Tail of Languages in 2012
by Benjamin B. Sargent, June 26, 2012, 7 Pages View abstract 
Reaching 80% of the world’s online population in 2012 requires translating content into more languages than in years past. That’s the bad news. In this brief we reveal the good news that return on investment (ROI) escalates across the board . . .
 
Can Your Spanish-Speaking Prospects Find You?
by Nataly Kelly, Vijayalaxmi Hegde, February 01, 2012, 3 Pages View abstract 
According to the U.S. Census Bureau, the number of U.S. Hispanics is already greater than the population of California, and exceeds the population of Texas, Illinois, and New York combined. Hispanic purchasing power was around US$200 billion in 1990, . . .
 
Why Smart Companies Invest in Translation
by Rebecca Ray, Nataly Kelly, January 01, 2012, 3 Pages View abstract 
Is translation optional? Not if you’re determined to succeed. And if you want your business to actually grow, you have even more reasons to mind your language(s). This brief explains why translation is mission-critical for the success of any company . . .
 
How to Craft a Multicultural Web Strategy
Best Practices for Ethnic Marketing Online
by Nataly Kelly, Benjamin B. Sargent, Donald A. DePalma, September 12, 2011, 48 Pages View abstract 
One consequence of globalization is large populations of emigrants around the world. People leave their home countries to find work, improve their quality of life, or begin a new life. Some are quickly assimilated into the societies they enter, while . . .
 
What LSPs Need to Know about Global Website Trends
by Benjamin B. Sargent, Vijayalaxmi Hegde, April 14, 2011, 7 Pages View abstract 
Building global websites is an integral part of your customers’ international growth. But it’s easier said than done – companies must decide how many languages to support, which languages should be prioritized, and how to design their . . .
 
Web Globalization: How Well Does Your Company Score?
by Benjamin B. Sargent, March 31, 2011, 1 Pages View abstract 
 
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and . . .
 
The World’s 100 Best Global Websites in 2011
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 5 Pages View abstract 
Companies, brands, and non-profits seeking to communicate with a global audience – or those providing tools for internet users to communicate among themselves – must understand the unique requirements of geolingual visitors. To optimize the . . .
 
Top-Scoring Global Websites
Ranking the World’s 100 Best Global Internet Properties
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 82 Pages View abstract 
How many languages does it take to stay competitive online? A minimum of 16, if you want to be among the best – and that number keeps growing each year. This report includes a ranking of the world’s 100 best websites for global and multilingual . . .
 
Gaining Global Web Presence
Common Practices from 1000 Top Websites
by Benjamin B. Sargent, November 30, 2010, 30 Pages View abstract 
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many . . .
 
World Online Wallet Shifts Toward Asia in 2010
by Benjamin B. Sargent, September 27, 2010, 7 Pages View abstract 
This brief updates the raw data for total online population and e-GDP, by country and by language, and resets the benchmark metrics of Availability Quotient (AQ) and “world online wallet” (WOW) for the year 2010. AQ represents a country’s . . .
 
How Global Businesses Can Leverage Social Media in Asia
by Rebecca Ray, July 28, 2010, 4 Pages View abstract 
Social media is one of the tools that businesses can use to remain engaged – or become engaged – with their end users in local markets. In this brief, we provide insight into how marketing managers at global firms can prepare to leverage social . . .
 
Five Must-Have Features for Global Websites
by Donald A. DePalma, June 22, 2010, 5 Pages View abstract 
Our research takes us to enough websites that we can quickly separate properties that are clearly global in design and intent from the poseurs. In this brief, we outline three things that we expect to see whenever we visit a globalized site and another . . .
 
The Global Marketer’s Guide to Color Selection
by Nataly Kelly, Vijayalaxmi Hegde, June 22, 2010, 10 Pages View abstract 
Colors can evoke strong emotions. The problem for global marketers is that the meaning of a given hue can vary drastically from one place to another. How can you make sure that the colors you use for your logo, product packaging, and other branding and . . .
 
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