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Optimizing Global Customer Experience
Auto-Navigation, Meta-Navigation, and Content Filtering on Global Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, March 18, 2014, 39 Pages View abstract 
How quickly and painlessly guests find country and language appropriate content will determine the success or failure of customer experience on global websites. When the controls available on the website encumber or confuse, visitors leave before accomplishing . . .
The Top 100 Global Websites
The World’s Most Globally Pertinent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, December 30, 2012, 42 Pages View abstract 
The purpose of website globalization is to make online experiences available to visitors living in other countries or speaking other languages. In 2012, Common Sense Advisory visited 2,409 prominent websites of large enterprises, global brands, and popular . . .
How to Guide Geolingual Visitors to Relevant Content
by Benjamin B. Sargent, April 01, 2012, 3 Pages View abstract 
Localized content may be available to your geolingual visitors, but can they find it quickly and easily? In this brief, we describe areas where good and bad practices affect the ability of a geolingual visitor to take advantage of the most fundamental . . .
Web Globalization: How Well Does Your Company Score?
by Benjamin B. Sargent, March 31, 2011, 1 Pages View abstract 
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and . . .
The World’s 100 Best Global Websites in 2011
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 5 Pages View abstract 
Companies, brands, and non-profits seeking to communicate with a global audience – or those providing tools for internet users to communicate among themselves – must understand the unique requirements of geolingual visitors. To optimize the . . .
Top-Scoring Global Websites
Ranking the World’s 100 Best Global Internet Properties
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 82 Pages View abstract 
How many languages does it take to stay competitive online? A minimum of 16, if you want to be among the best – and that number keeps growing each year. This report includes a ranking of the world’s 100 best websites for global and multilingual . . .
How to Add Geolocation to Your Website in Minutes
by Benjamin B. Sargent, Nataly Kelly, March 14, 2011, 2 Pages View abstract 
Using readily available techniques like geolocation and content negotiation, websites can display relevant content with zero clicks, giving visitors in any target market a “home field advantage” (see “Geolocation Lifts Global Customer . . .
Gaining Global Web Presence
Common Practices from 1000 Top Websites
by Benjamin B. Sargent, November 30, 2010, 30 Pages View abstract 
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many . . .
World Online Wallet Shifts Toward Asia in 2010
by Benjamin B. Sargent, September 27, 2010, 7 Pages View abstract 
This brief updates the raw data for total online population and e-GDP, by country and by language, and resets the benchmark metrics of Availability Quotient (AQ) and “world online wallet” (WOW) for the year 2010. AQ represents a country’s . . .
How Global Businesses Can Leverage Social Media in Asia
by Rebecca Ray, July 28, 2010, 4 Pages View abstract 
Social media is one of the tools that businesses can use to remain engaged – or become engaged – with their end users in local markets. In this brief, we provide insight into how marketing managers at global firms can prepare to leverage social . . .
Five Must-Have Features for Global Websites
by Donald A. DePalma, June 22, 2010, 5 Pages View abstract 
Our research takes us to enough websites that we can quickly separate properties that are clearly global in design and intent from the poseurs. In this brief, we outline three things that we expect to see whenever we visit a globalized site and another . . .
The Global Marketer’s Guide to Color Selection
by Nataly Kelly, Vijayalaxmi Hegde, June 22, 2010, 10 Pages View abstract 
Colors can evoke strong emotions. The problem for global marketers is that the meaning of a given hue can vary drastically from one place to another. How can you make sure that the colors you use for your logo, product packaging, and other branding and . . .
International Domain Names to Spur Language Industry
by Benjamin B. Sargent, Nataly Kelly, December 01, 2009, 5 Pages View abstract 
Imagine if, just to write your email address or access a web page, you had to write the URL in Arabic, Russian, Chinese, or some other script you don’t normally use and cannot even type on your keyboard. For most of the world’s population, . . .
The Top 40 Global Online Brands
by Benjamin B. Sargent, Donald A. DePalma, November 03, 2009, 42 Pages View abstract 
This report documents how the most successful online brands succeed – or fail – in delivering a compelling customer experience for international visitors. How quickly a visitor finds relevant content determines whether that person ends up . . .
Top 30 Languages Online in 2009
by Benjamin B. Sargent, August 19, 2009, 2 Pages View abstract 
Website globalization practitioners often ask us which countries and languages they should target to maximize return on their translation spend. In July 2009, we released updated figures for total available audience (TAA) and online gross domestic product . . .
Countries That Matter Most Online in 2009
by Benjamin B. Sargent, June 30, 2009, 4 Pages View abstract 
Companies looking to focus budget on the most promising markets often ask Common Sense Advisory for assistance in prioritizing their localization spend. In this brief, we set out two ways to represent the potential value of localizing an online experience: . . .
Finally! Data to Prove that Localization Matters
by Donald A. DePalma, March 26, 2009, 4 Pages View abstract 
One of the most common refrains that we hear from software vendors and from too many enterprise planners is that "their buyers and developers can handle English." They tell us that as long as the products can ingest, manage, and publish information in . . .
Show Me the Money: Currency Display Options for Global Websites
by Benjamin B. Sargent, Nataly Kelly, February 19, 2009, 5 Pages View abstract 
International companies that wish to sell goods and services on the web face a range of challenges, such as determining which regions take priority for localization efforts, computing the company's share of the world online wallet, and ensuring that customers' . . .
India beyond English
by Benjamin B. Sargent, May 05, 2008, 2 Pages View abstract 
Google aims to break the Indian market open for web marketers, first with search in five Indic languages, and now with Google Translate. In this Quick Take, we give you the rundown on how the "pajama effect" plays out in India -- what languages web marketers . . .
Landing International Visitors on the Right Page
by Benjamin B. Sargent, April 14, 2008, 2 Pages View abstract 
Much has been said about the benefits of a global gateway, where visitors can find country or language websites. Common Sense Advisory contends that forcing visitors through a gateway impedes usability. Rather, we advise companies to employ geolocation . . .
Geolocation Lifts Global Customer Experience
by Benjamin B. Sargent, March 31, 2008, 2 Pages View abstract 
Visitors to your website immediately find relevant content - as long as they live in the country of your corporate headquarters and speak the default language of your site. If you are based in the United States, with the largest domestic online population . . .
Website Globalization: The Availability Quotient
Benchmarking Top Websites in Fifteen Leading Economies
by Benjamin B. Sargent, Donald A. DePalma, January 17, 2008, 34 Pages View abstract 
Successful website globalization renders a set of user experiences in a way that makes core information and services available to audiences in many countries, speaking many languages. Until now, no metric has existed to validate the success or failure . . .
Countries and Languages That Matter the Most
by Donald A. DePalma, November 20, 2007, 2 Pages View abstract 
This Quick Take presents two tables from our September 2007 report, "On the Web, Some Countries Matter More than Others." The first table lists the top 25 markets by GDP, the second the 10 mega-languages with the most speakers in the world. . . .
Unleashing the Global Customer Experience
What 500 Global Websites Tell Us about Improving Customer Interactions
by Benjamin B. Sargent, Donald A. DePalma, November 01, 2007, 39 Pages View abstract 
For this report, we looked at 505 websites representing the largest companies and most popular sites in each of the world's top 15 economies. We revisited the age-old question of improving the customer experience, testing the minimum content and functions . . .
On the Web, Some Countries Matter More than Others
by Donald A. DePalma, Benjamin B. Sargent, R. Michael Powers, September 27, 2007, 22 Pages View abstract 
A few questions always cause endless conversations when companies plan their website globalization projects. "Which countries should we support? In which order?" lead the list. This report addresses the issue of which nations or languages provide the . . .
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