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1 - 9 out of 9
Expanding Global Customer Experience
Best Practices from 150 Companies with 25 or More Languages
by Benjamin B. Sargent, Rebecca Ray, November 16, 2016, 52 Pages View abstract 
Global brands seek to maximize return on research and development, product design, and brand investments. As customer acquisition and engagement become increasingly digitized, these companies must reliably deliver content in dozens of languages and channels, . . .
 
The Top 100 Global Websites
The World’s Most Globally Pertinent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, December 30, 2012, 42 Pages View abstract 
The purpose of website globalization is to make online experiences available to visitors living in other countries or speaking other languages. In 2012, Common Sense Advisory visited 2,409 prominent websites of large enterprises, global brands, and popular . . .
 
Top-Scoring Global Websites
Ranking the World’s 100 Best Global Internet Properties
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 82 Pages View abstract 
How many languages does it take to stay competitive online? A minimum of 16, if you want to be among the best – and that number keeps growing each year. This report includes a ranking of the world’s 100 best websites for global and multilingual . . .
 
Gaining Global Web Presence
Common Practices from 1000 Top Websites
by Benjamin B. Sargent, November 30, 2010, 30 Pages View abstract 
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many . . .
 
International Domain Names to Spur Language Industry
by Benjamin B. Sargent, Nataly Kelly, December 01, 2009, 5 Pages View abstract 
Imagine if, just to write your email address or access a web page, you had to write the URL in Arabic, Russian, Chinese, or some other script you don’t normally use and cannot even type on your keyboard. For most of the world’s population, . . .
 
Show Me the Money: Currency Display Options for Global Websites
by Benjamin B. Sargent, Nataly Kelly, February 19, 2009, 5 Pages View abstract 
International companies that wish to sell goods and services on the web face a range of challenges, such as determining which regions take priority for localization efforts, computing the company's share of the world online wallet, and ensuring that customers' . . .
 
Landing International Visitors on the Right Page
by Benjamin B. Sargent, April 14, 2008, 2 Pages View abstract 
Much has been said about the benefits of a global gateway, where visitors can find country or language websites. Common Sense Advisory contends that forcing visitors through a gateway impedes usability. Rather, we advise companies to employ geolocation . . .
 
Website Globalization: The Availability Quotient
Benchmarking Top Websites in Fifteen Leading Economies
by Benjamin B. Sargent, Donald A. DePalma, January 17, 2008, 34 Pages View abstract 
Successful website globalization renders a set of user experiences in a way that makes core information and services available to audiences in many countries, speaking many languages. Until now, no metric has existed to validate the success or failure . . .
 
Unleashing the Global Customer Experience
What 500 Global Websites Tell Us about Improving Customer Interactions
by Benjamin B. Sargent, Donald A. DePalma, November 01, 2007, 39 Pages View abstract 
For this report, we looked at 505 websites representing the largest companies and most popular sites in each of the world's top 15 economies. We revisited the age-old question of improving the customer experience, testing the minimum content and functions . . .
 
 
 
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