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Global Website Assessment Index 2016
by Benjamin B. Sargent, Donald A. DePalma, July 29, 2016, 61 Pages View abstract 
Digital operations require increasing complexity and larger budgets as brands launch content-driven campaigns across a greater number of channels, countries, and languages. Marketing and digital production teams need hard data for building business cases . . .
Eight Areas Where You Can Help Clients Improve ASO
by Rebecca Ray, January 26, 2016, 7 Pages View abstract 
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
Mobile App Localization
How LSPs Can Help Buyers Localize More Mobile Moments
by Rebecca Ray, Hélène Pielmeier, January 26, 2016, 44 Pages View abstract 
Companies in all industries build apps to support their businesses, which presents up-selling opportunities for language service providers (LSPs). These include: 1) handling higher content volumes and additional languages, and 2) offering add-on services . . .
Digital Campaign Management and Localization
Winning the Attention Game for Global Audiences
by Benjamin B. Sargent, Rebecca Ray, November 18, 2015, 35 Pages View abstract 
Corporate strategy increasingly relies on digital strategy. Content interactions shape everything from brand awareness to customer loyalty. Yet proliferating device platforms, online channels, and content formats challenge even the savviest marketing . . .
Wearables: The Next Localization Frontier
by Rebecca Ray, Benjamin B. Sargent, November 13, 2015, 6 Pages View abstract 
More than 90 million wearable devices are connected to the internet, with more added every day. While the iPhone and Android platforms were designed as multilingual from the start, that isn’t always the case for wearables. In this brief, we describe . . .
Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract 
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract 
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
Eight Tips for Localized App Store Optimization (ASO)
by Rebecca Ray, August 28, 2015, 6 Pages View abstract 
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract 
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
E-Marketing Convergence Creates Opportunity for Localization Managers
by Benjamin B. Sargent, May 31, 2015, 6 Pages View abstract 
In the evolving world of e-marketing, companies strive to manage what were previously separate practices as a single, coordinated program. In this scenario, activities like corporate blogging, SEO, and pay-per-click (PPC) advertising pop out of their . . .
Can LSPs Generate Leads with Social Media?
by Hélène Pielmeier, September 05, 2014, 6 Pages View abstract 
Just as language service providers used to advertise in the yellow pages, they now feel pressure to communicate via social media platforms. But is it worth it? To answer that question, we combined two streams of research  – one with LSPs, the . . .
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages View abstract 
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
Content-Based Marketing Is the New SEO
by Benjamin B. Sargent, April 30, 2014, 2 Pages View abstract 
In old-school search engine optimization (SEO), the idea is to use meta keyword and description fields on every page. In new-school SEO, keyword research still retains its relevance, but its role has changed. Rather than back-filling keywords into content . . .
Website Globalization Case Study: Generali.com
by Benjamin B. Sargent, April 02, 2013, 7 Pages View abstract 
In Common Sense Advisory’s 2012 study of the most globalized websites in the world, Generali.com easily made it onto our list of contenders by offering content in 26 languages. However, confusing navigation and a lack of global engagement handicapped . . .
Website Globalization Case Study: Booking.com
by Benjamin B. Sargent, February 15, 2013, 4 Pages View abstract 
In Common Sense Advisory’s 2012 study of the most globalized sites in the world, Booking.com racked up an impressive Global Web Score of 9.29, placing it in fourth place after Facebook, vk.com (a popular Russia-based social networking site), and . . .
The Top 100 Global Websites
The World’s Most Globally Pertinent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, December 30, 2012, 42 Pages View abstract 
The purpose of website globalization is to make online experiences available to visitors living in other countries or speaking other languages. In 2012, Common Sense Advisory visited 2,409 prominent websites of large enterprises, global brands, and popular . . .
Nine Types of Social Media Localization
by Benjamin B. Sargent, October 29, 2012, 3 Pages View abstract 
Are you confused by all the buzz around social media localization? Our research indicates that not much money is trading hands for such projects in the language services sector, but demand will rise in the coming years. In this brief, we list and describe . . .
The Linguistic Quality Paradox
by Rebecca Ray, Vijayalaxmi Hegde, May 30, 2012, 3 Pages View abstract 
Language teams, whether on the buyer or supplier side, tend to spend a lot of time and money on linguistic quality. Even so, they are not always in synch with local prospects and customers. The investment in quality is often made at the end of the process . . .
How to Get Your Brand on Video and Social Media
by Benjamin B. Sargent, April 01, 2012, 3 Pages View abstract 
Companies that tailor the online experience for both language and country make their visitors feel recognized, welcomed, and known. Visitors who immediately feel “at home” on a website will stay longer, do more, and leave with a better brand . . .
How to Leverage Twitter without Annoying Your Clients
by Rebecca Ray, Nataly Kelly, February 01, 2012, 4 Pages View abstract 
Social media is great for tracking trends, issues, events, and jobs related to translation, interpreting, localization, and internationalization. However, various platforms require that you learn some of their lingo in your native language before you . . .
How LSPs Can Assist Clients with Global Social Media
by Nataly Kelly, April 18, 2011, 3 Pages View abstract 
Today, very few products exist for managing a global presence in the social media sphere, and even fewer language service providers (LSPs) have expertise in this area. In this brief, we offer suggestions for services that LSPs can offer to assist their . . .
Web Globalization: How Well Does Your Company Score?
by Benjamin B. Sargent, March 31, 2011, 1 Pages View abstract 
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and . . .
The World’s 100 Best Global Websites in 2011
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 5 Pages View abstract 
Companies, brands, and non-profits seeking to communicate with a global audience – or those providing tools for internet users to communicate among themselves – must understand the unique requirements of geolingual visitors. To optimize the . . .
Top-Scoring Global Websites
Ranking the World’s 100 Best Global Internet Properties
by Benjamin B. Sargent, Nataly Kelly, March 30, 2011, 82 Pages View abstract 
How many languages does it take to stay competitive online? A minimum of 16, if you want to be among the best – and that number keeps growing each year. This report includes a ranking of the world’s 100 best websites for global and multilingual . . .
How to Add Geolocation to Your Website in Minutes
by Benjamin B. Sargent, Nataly Kelly, March 14, 2011, 2 Pages View abstract 
Using readily available techniques like geolocation and content negotiation, websites can display relevant content with zero clicks, giving visitors in any target market a “home field advantage” (see “Geolocation Lifts Global Customer . . .
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