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1 - 9 out of 9
How to Elicit International Customer Feedback
by Rebecca Ray, July 31, 2015, 4 Pages View abstract 
Localization managers often find it difficult to provide timely, high-quality feedback from international customers. Colleagues in product marketing question which localized versions to produce in the first place. Digital marketers seek insights on what . . .
Market Entry Decisions
Data Sources and Tools for Strategic Planning
by Benjamin B. Sargent, Rebecca Ray, July 25, 2013, 38 Pages View abstract 
Each decision to invest in a language is part of a complex decision about entering a new market or increasing support for an existing one. Companies now face these decisions with increasing frequency, speed, and scope. Strategic planners need a structured . . .
Global Website Assessment Index
Languages on the World’s Most Prominent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde, October 31, 2012, 52 Pages View abstract 
Each year since 2008, Common Sense Advisory has examined many hundreds of websites to document the common localization practices among the top brands and most visible websites. In 2011, we expanded the number of sites examined to over 1,200, and now, . . .
Recruiting Benchmarks for In-House Localization Teams
by Rebecca Ray, December 09, 2010, 4 Pages View abstract 
Your internal localization staff enables international revenue. However, localization professionals are not churned out by educational institutions or easily trained in just a few months. How can you find them when you need them? This brief presents recruiting . . .
Six Steps to Executive Sponsorship of Globalization
by Rebecca Ray, October 05, 2010, 3 Pages View abstract 
Engaging an executive sponsor to ensure international success is not nearly as difficult as it may seem. This brief provides the information you need to immediately begin your recruitment process and to measure your progress along the way. . . .
Is Your Globalization Business Model Gathering Dust?
by Rebecca Ray, August 23, 2010, 3 Pages View abstract 
Several language service providers now offer clients the opportunity to deliver more multilingual products and services in more formats than anyone thought economically feasible just a few years ago. In this brief, we outline the reasons why and how global . . .
Chief Globalization Officer
by Donald A. DePalma, January 28, 2007, 40 Pages View abstract 
Cisco’s 2006 appointment of a CGO brought the concept of an executive guiding a multinational company’s international efforts back into the news. This report outlines the role of this C-level exec. . . .
Beggars at the Globalization Banquet
Globalization Business Case and the ROI of Localization
by Donald A. DePalma, November 01, 2002, 47 Pages View abstract 
Do you measure ROI? If you do, you're in the minority. "Beggars at the Globalization Banquet" explores the decision-making processes, costs, and procedures used to establish a return on translation and localization investment. . . .
Bringing Home the Localization Bacon
Justifying the Cost of Localization
by Donald A. DePalma, June 01, 2002, 26 Pages View abstract 
This interview-based analysis of how companies justify localization effort was our prototype for how we would research, analyze, and present our findings about business globalization, the services and technologies that support it, and the best practices . . .
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