A Common Sense approach to market research
We are the only market research firm devoted exclusively to global business and the services and technologies that support it. Our proprietary methodology ensures that our research provides clients with valid and timely data and analysis. Our independence seals the deal.
A Common Sense approach to market research
We are the only market research firm devoted exclusively to global business and the services and technologies that support it. Our proprietary methodology ensures that our research provides clients with valid and timely data and analysis. Our independence seals the deal.
The Common Sense methodology involves a number of distinguishing characteristics, including:
  • Systemic and continual gathering, recording, and analysis of data regarding localization, translation, interpretation, and global business
  • Ongoing feedback loop with supply and demand sides of the market
  • One-on-one interactions, at all levels involved in purchasing and delivering language services
  • Views and data for business-to-business, business-to-consumer, and government-to-constituent relationships
  • Hybrid of quantitative and qualitative approaches to data collection
Most importantly, our research is unbiased, neutral, and adheres strictly to policies of anonymity and confidentiality. Read more about the value we place on the integrity of our research.
The Common Sense methodology involves a number of distinguishing characteristics, including:
  • Systemic and continual gathering, recording, and analysis of data regarding localization, translation, interpretation, and global business
  • Ongoing feedback loop with supply and demand sides of the market
  • One-on-one interactions, at all levels involved in purchasing and delivering language services
  • Views and data for business-to-business, business-to-consumer, and government-to-constituent relationships
  • Hybrid of quantitative and qualitative approaches to data collection
Most importantly, our research is unbiased, neutral, and adheres strictly to policies of anonymity and confidentiality. Read more about the value we place on the integrity of our research.
Are you a mature buyer of localization services? Minimize
Common Sense Advisory's localization maturity model (LMM) helps organizations and suppliers orient themselves in the stages of maturation for language services, consulting, and technology.

Common Sense Advisory's localization maturity model (LMM) helps organizations and suppliers orient themselves in the stages of maturation for language services, consulting, and technology.

BusinessWeek has Common Sense.
Do you?

When the world's leading business publications have questions about language services and global business, they turn to Common Sense Advisory. Learn why.
BusinessWeek has Common Sense.
Do you?

When the world's leading business publications have questions about language services and global business, they turn to Common Sense Advisory. Learn why.
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