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| Free Research - No Registration Required |
| Bringing Home the Localization Bacon |
| |
| Keywords |
| localization, translation, globalization, return on investment, best practices, market entry, business case, business process outsourcing |
Abstract |
Corporate boards and shareholders have rediscovered return on investment (ROI) – and they’re pushing executives to systematically assess, justify, and prioritize their spending plans. High on the list of suspect projects is the localization of products, marketing, and websites for non-English-speaking markets.
Why? These activities are often performed outside the mainstream of corporate systems, have small staffs, and tiny budgets – and as a result have failed to develop widespread support. However, while localization comprises a both a small part of most companies’ total budgets and corporate mindshare, it typically enables a firm to derive a large percentage of revenue from markets beyond the borders of its headquarters’ country. |
Benefits |
For Buyers:Buyers can benchmark themselves against other companies and learn the best practices of localization.
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| For Suppliers: Suppliers will find value in understanding the buying motivators and problems of companies as they justify spending on globalization projects. |
Physical Details |
Authors: Donald A. DePalma
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| Date: 01 June 2002 |
| ISBN: 1-933555-08-4 |
| Pages: 26 |
Companies |
| Amazon, Barnes & Noble, Bertelsmann, Borders, Coca-Cola, Covisint, General Electric, Levi, Millipore, Nestlé, Oracle, RosettaNet, Sam's Cola, Travelocity |
Table of Contents |
- Topic
- Vox Populi
- Interviewees Remain Optimistic about Global and web Investments
- Companies Seek a Global Presence; the Web Enables It
- Global Companies Need to Build Brand Wherever They Go
- Global Market Leaders Cut Cost and Time Using the Global Web
- Everyone Wants to Cut Costs from their Localization Efforts
- Conclusions from Interviews
- Analysis
- Localization Decisions Cannot Be Made in Isolation
- The Web Remains at the Heart of Many Globalization Discussions
- Domestic Web Prowess Often Fails to Find Its Way Abroad
- Diagnosing Common Globalization Personality Types
- Planetary Newbies: Companies Still in the Starting Blocks
- Globally Savvy Firms: Companies Cut the Domestic Umbilical Cord
- Implications
- The Seven Most Effective Arguments for Globalization Budgets
- Reason 7: Increase Revenue and Share from Global Markets
- Reason 6: Beat Competitors to These New Markets
- Reason 5: Heighten Brand Awareness
- Reason 4: Shorten Time to Market
- Reason 3: Improve Collaborative Efforts and Knowledge Management
- Reason 2: Lower the Cost of Doing Business
- Reason 1: The Customer Is at the Center of Everything
- As You Make Your Budget Case
|
| Free Research - No Registration Required |
| Bringing Home the Localization Bacon |
| |
| Keywords |
| localization, translation, globalization, return on investment, best practices, market entry, business case, business process outsourcing |
Abstract |
Corporate boards and shareholders have rediscovered return on investment (ROI) – and they’re pushing executives to systematically assess, justify, and prioritize their spending plans. High on the list of suspect projects is the localization of products, marketing, and websites for non-English-speaking markets.
Why? These activities are often performed outside the mainstream of corporate systems, have small staffs, and tiny budgets – and as a result have failed to develop widespread support. However, while localization comprises a both a small part of most companies’ total budgets and corporate mindshare, it typically enables a firm to derive a large percentage of revenue from markets beyond the borders of its headquarters’ country. |
Benefits |
For Buyers:Buyers can benchmark themselves against other companies and learn the best practices of localization.
|
| For Suppliers: Suppliers will find value in understanding the buying motivators and problems of companies as they justify spending on globalization projects. |
Physical Details |
Authors: Donald A. DePalma
|
| Date: 01 June 2002 |
| ISBN: 1-933555-08-4 |
| Pages: 26 |
Companies |
| Amazon, Barnes & Noble, Bertelsmann, Borders, Coca-Cola, Covisint, General Electric, Levi, Millipore, Nestlé, Oracle, RosettaNet, Sam's Cola, Travelocity |
Table of Contents |
- Topic
- Vox Populi
- Interviewees Remain Optimistic about Global and web Investments
- Companies Seek a Global Presence; the Web Enables It
- Global Companies Need to Build Brand Wherever They Go
- Global Market Leaders Cut Cost and Time Using the Global Web
- Everyone Wants to Cut Costs from their Localization Efforts
- Conclusions from Interviews
- Analysis
- Localization Decisions Cannot Be Made in Isolation
- The Web Remains at the Heart of Many Globalization Discussions
- Domestic Web Prowess Often Fails to Find Its Way Abroad
- Diagnosing Common Globalization Personality Types
- Planetary Newbies: Companies Still in the Starting Blocks
- Globally Savvy Firms: Companies Cut the Domestic Umbilical Cord
- Implications
- The Seven Most Effective Arguments for Globalization Budgets
- Reason 7: Increase Revenue and Share from Global Markets
- Reason 6: Beat Competitors to These New Markets
- Reason 5: Heighten Brand Awareness
- Reason 4: Shorten Time to Market
- Reason 3: Improve Collaborative Efforts and Knowledge Management
- Reason 2: Lower the Cost of Doing Business
- Reason 1: The Customer Is at the Center of Everything
- As You Make Your Budget Case
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