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| Free Research - Registration Required |
| The Greatest Localization Show on Earth? |
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| Keywords |
| localization, translation, globalization, internationalization, conference, networking, education, membership meeting, trade association |
Abstract |
Which conference should you spend your precious budget on? Using e-mail to drive recipients to an online survey, we asked a dozen questions to get to the heart of the conference choice, focusing on 1) interviewee demographics; 2) expectations that respondents have for conferences; 3) the best and worst conferences – and the factors that make a conference great or terrible; and 4) for which upcoming conferences interviewees intend to register. Two hundred ninety localization industry professionals responded; a little more than one-third were clients and a bit less than two-thirds were vendors. The report highlights:
- Why do people go to conferences?
- Are they happy with what they get?
- Which event did respondents find the most valuable?
- Which did they find the worst?
Respondents unloaded on us what they liked most and least about the events they have attended and provided a wealth of insight about what works and what doesn't. In addition to structuring, cataloguing, and graphing this information, we also consider return on conference attendance (ROCA) and recommend conference best practices to organizers, vendors, speakers, and attendees. This report should prove valuable to anyone who participates in industry conferences.
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Benefits |
| In General: Anyone who plans to organize, attend, speak at, or exhibit at a conference will find value in this report. It reproduces – in their own words – the full range of commentary that delegates had for the conferences they attended. |
| For Buyers: Buyers of language services and tools can find out which conferences really deliver on the things that matter most to them. |
| For Suppliers: Suppliers interested in where they should spend marketing dollars to exhibit, speak, or even attend will be interested in hearing what delegates have to say about conferences. Organizers will appreciate the insight to be found in the unexpurgated comments of their conference customers. |
Physical Details |
| Authors: Donald A. DePalma and Renato Beninatto |
| Date: 01 May 2003 |
| ISBN: 0-9765169-4-2 |
| Pages: 26 |
Companies |
| ALC, AMTA, ATA, CSN, EAMT, GALA, IIR, IQPC, IWIPS, Lang Tech, LISA, Localization Institute, LRC, TCD, TOPTEC, Unicode |
Table of Contents |
- Topic
- “I’ve Got a Limited Budget. Which Conference Is Worth Attending?”
- Vox Populi
- How We Uncovered True Feelings about Conferences
- Who’s Who in the Localization Conference Space
- Vendors Edge Out Clients in Attending Conferences
- Respondents Complain about “Too Many Conferences”
- Potential Delegates Respond to E-Mail Solicitation
- Respondents Network and Get Educated at Conferences
- And Now for Best Conference, May I Have the Envelope, Please?
- LISA Tops Dissatisfaction List for Client and Vendor Delegates Alike
- The Cost of Conference and Travel Keeps Many Away
- They May Hate LISA, but They’re Going Anyway
- Before You Write That Letter to the Editor, Here Are Some Caveats
- Implications
- Conferences Will Not Improve by Themselves
- Organizers Must Deliver the Value They Promise
- Vendors Need to Find a New Way of Interacting with Clients
- Speakers Must Toe the Conference Line
- Conferences Will Get Better If Clients Participate
- A Final Word
|
| Free Research - Registration Required |
| The Greatest Localization Show on Earth? |
| |
| Keywords |
| localization, translation, globalization, internationalization, conference, networking, education, membership meeting, trade association |
Abstract |
Which conference should you spend your precious budget on? Using e-mail to drive recipients to an online survey, we asked a dozen questions to get to the heart of the conference choice, focusing on 1) interviewee demographics; 2) expectations that respondents have for conferences; 3) the best and worst conferences – and the factors that make a conference great or terrible; and 4) for which upcoming conferences interviewees intend to register. Two hundred ninety localization industry professionals responded; a little more than one-third were clients and a bit less than two-thirds were vendors. The report highlights:
- Why do people go to conferences?
- Are they happy with what they get?
- Which event did respondents find the most valuable?
- Which did they find the worst?
Respondents unloaded on us what they liked most and least about the events they have attended and provided a wealth of insight about what works and what doesn't. In addition to structuring, cataloguing, and graphing this information, we also consider return on conference attendance (ROCA) and recommend conference best practices to organizers, vendors, speakers, and attendees. This report should prove valuable to anyone who participates in industry conferences.
|
Benefits |
| In General: Anyone who plans to organize, attend, speak at, or exhibit at a conference will find value in this report. It reproduces – in their own words – the full range of commentary that delegates had for the conferences they attended. |
| For Buyers: Buyers of language services and tools can find out which conferences really deliver on the things that matter most to them. |
| For Suppliers: Suppliers interested in where they should spend marketing dollars to exhibit, speak, or even attend will be interested in hearing what delegates have to say about conferences. Organizers will appreciate the insight to be found in the unexpurgated comments of their conference customers. |
Physical Details |
| Authors: Donald A. DePalma and Renato Beninatto |
| Date: 01 May 2003 |
| ISBN: 0-9765169-4-2 |
| Pages: 26 |
Companies |
| ALC, AMTA, ATA, CSN, EAMT, GALA, IIR, IQPC, IWIPS, Lang Tech, LISA, Localization Institute, LRC, TCD, TOPTEC, Unicode |
Table of Contents |
- Topic
- “I’ve Got a Limited Budget. Which Conference Is Worth Attending?”
- Vox Populi
- How We Uncovered True Feelings about Conferences
- Who’s Who in the Localization Conference Space
- Vendors Edge Out Clients in Attending Conferences
- Respondents Complain about “Too Many Conferences”
- Potential Delegates Respond to E-Mail Solicitation
- Respondents Network and Get Educated at Conferences
- And Now for Best Conference, May I Have the Envelope, Please?
- LISA Tops Dissatisfaction List for Client and Vendor Delegates Alike
- The Cost of Conference and Travel Keeps Many Away
- They May Hate LISA, but They’re Going Anyway
- Before You Write That Letter to the Editor, Here Are Some Caveats
- Implications
- Conferences Will Not Improve by Themselves
- Organizers Must Deliver the Value They Promise
- Vendors Need to Find a New Way of Interacting with Clients
- Speakers Must Toe the Conference Line
- Conferences Will Get Better If Clients Participate
- A Final Word
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