 |
| Paid Research - Membership Required |
| Landing International Visitors on the Right Page |
| |
| Keywords |
| globalization, web site globalization |
Abstract |
| Much has been said about the benefits of a global gateway, where visitors can find country or language websites. Common Sense Advisory contends that forcing visitors through a gateway impedes usability. Rather, we advise companies to employ geolocation and/or content negotiation. But global gateways cannot be written off just yet, since they remain a necessary fallback. In this Quick Take, we tease out best practices from the common practices based on examinations of 282 global websites. |
Physical Details |
| Authors: Benjamin B. Sargent |
| Date: 14 April 2008 |
| Pages: 2 |
| Paid Research - Membership Required |
| Landing International Visitors on the Right Page |
| |
| Keywords |
| globalization, web site globalization |
Abstract |
| Much has been said about the benefits of a global gateway, where visitors can find country or language websites. Common Sense Advisory contends that forcing visitors through a gateway impedes usability. Rather, we advise companies to employ geolocation and/or content negotiation. But global gateways cannot be written off just yet, since they remain a necessary fallback. In this Quick Take, we tease out best practices from the common practices based on examinations of 282 global websites. |
Physical Details |
| Authors: Benjamin B. Sargent |
| Date: 14 April 2008 |
| Pages: 2 |
|
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