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| Paid Research - Membership Required |
| JBI Changes Name, Cozies Up to LSPs |
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| Keywords |
| localization, language service provider, LSP |
Abstract |
| We recently sat down to talk with the folks at Los Angeles‐based JBI Studios, formerly known as JBI Localization, to hear about their corporate rebranding strategy -- as well as their related effort to make it clear to language service providers (LSPs) that they're not a foe, but a friend. The company hopes that this new approach will differentiate it from competitors such as SDI Media Group, Inter Cultura Multilingual Media, and iProbe Multilingual Solutions. |
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Physical Details |
| Authors: Nataly Kelly |
| Date: 30 July 2008 |
| Pages: 2 |
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